Társadalomszerkezet, egyenlőtlenségek, társadalmi mobilitás, etnikumközi kapcsolatok
One of the main goals of a (young) job seeker is to find a job that offers a valuable
opportunity in their career and that also satisfies the professional curiosity. One
of the most frequently visited labour market platforms for this purpose are job advertising
portals. Browsing through job advertisements is a much more complex process than it
may seem at first sight: numerous studies show that a job advertisement is usually
the first encounter between the employer’s offer and the expectations of the potential
candidate. The primary goal of recruitment communication is to attract all job seekers
who match the description in the advertisement, however, discriminatory references
and implicit cues referring to one gender may be unconsciously coded into language,
which therefore distorts equal application opportunity. The aim of this literature
review is to synthetise the emergence, functioning and social implications of implicit
gender references in job advertisements. The article introduces the topic through
six main sections, broken down into theoretical components. The introduction is followed
by a discussion of the gender gap at both national as well as international level,
the basic principles of recruitment communication, the main explanatory theories of
organisational behaviour, the effects of implicit gender references on the perceiver,
and lastly, a discussion of gender linguistics is touched upon.