https://m2.mtmt.hu/ eng 2026-05-17 23:41 JournalArticle 35298730 VALIDATED true 0 false 2026-03-18T12:17:43.317+0000 2025-03-31T13:23:25.428+0000 2024-09-16T13:58:54.374+0000 true 10083154 Bara Eszter /api/admin/10083154 Admin Eszter Bara (KIADÓK admin 5) true 2024-10-29T15:25:46.748+0000 2024-10-29T15:25:46.748+0000 2024-09-16T14:20:55.200+0000 true 10032325 Bara Eszter /api/admin/10032325 Admin Eszter Bara (BCE admin 5) true 10032325 true false true 24 24 /api/publicationtype/24 PublicationType Journal Article 1 true 24 JournalArticle true 10000059 Article true 24 24 /api/publicationtype/24 PublicationType Journal Article 1 true 24 JournalArticle /api/subtype/10000059 Szakcikk SubType Article (Journal Article) 101 true 10000059 true 1 /api/category/1 Category Scientific true 1 Fekete, Balázs Utazás dinamikus tájakon: Kulcstényezők a desztinációs márkák vizuális identitásának fejlesztésében true false /api/journal/2147780 REVIEWED TURIZMUS BULLETIN 1416-9967 1587-0928 true true 2147780 true 2147780 false 1416-9967 1587-0928 Journal HUNGARIAN 24 3 15 22 15 8 2024 The competitiveness of destinations is significantly shaped by innovation and experimentation, exemplified by applying Dynamic Visual Identities (DVI) in branding practices. This study aims to define the key factors most considered in developing destination brands with dynamic visual identities. Our research analysed 53 international cases in which designers employed dynamic visual strategies. Commitment, sustainability, and complexity factors were identified in our analysis.Participation through DVI enables different stakeholder groups to be involved in the creative process, making the destination more attractive to visitors and residents also. This research offers a unique perspective in respect of the intersection of design communication (DIS:CO) and tourism. true true 2024 false true true false true false GREEN 2026-03-18 true http://unipub.lib.uni-corvinus.hu/10314 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 2 2 A false false false false 2024-09-15T14:20:54.890+0000 Gazdálkodástani Doktori Iskola (BCE / CDI); Turizmus Bulletin szerkesztősége (Kiadók / Önkéntes); Turizmus Tanszék (BCE / FFI) 2 18 3 2 0 false Language 10002 /api/language/10002 English Angol English true 2 true PersonAuthorship 119743232 /api/authorship/119743232 Fekete, Balázs [Fekete, Balázs (Marketing- és Des...), author] Doctoral School of Business and Management (CUB / CDI) 1 0.5 true false false Author 10070641 /api/author/10070641 Balázs Fekete (Marketing- és Designkommunikáció) Fekete Balázs true true Fekete Balázs true false false AuthorshipType 1 /api/authorshiptype/1 Author 0 true 0 true false true PersonAuthorship 119743233 /api/authorship/119743233 Boros, Kitti [Boros, Kitti (Hivatásturizmus), author] Doctoral School of Business and Management (CUB / CDI); Department of Tourism (CUB / ISD) 2 0.5 false true false Author 10065336 /api/author/10065336 Kitti Boros (Hivatásturizmus) Boros Kitti true 10065336 true Boros Kitti true false false AuthorshipType 1 /api/authorshiptype/1 Author 0 true 0 true false true Institute 23039 /api/institute/23039 Editorial office of the Turizmus Bulletin Kiadók / Önkéntes 0 false false true Turizmus Bulletin szerkesztősége Editorial office of the Turizmus Bulletin true true PublicationIdentifier 27263711 /api/publicationidentifier/27263711 DOI: 10.14267/TURBULL.2024v24n3.2 PlainSource 6 /api/publicationsource/6 DOI PublicationSourceType 10001 /api/publicationsourcetype/10001 DOI true true true DOI DOI https://doi.org/@@@ true true 6 true IDENTICAL 10.14267/TURBULL.2024v24n3.2 https://doi.org/10.14267/TURBULL.2024v24n3.2 false true PublicationIdentifier 27263713 /api/publicationidentifier/27263713 CorvinusKutatasok: 10314 SwordSource 94 /api/publicationsource/94 CorvinusKutatasok PublicationSourceType 10007 /api/publicationsourcetype/10007 Repozitórium true true true CorvinusKutatasok http://unipub.lib.uni-corvinus.hu/@@@ true true 94 true GREEN true IDENTICAL 10314 http://unipub.lib.uni-corvinus.hu/10314 false true PublicationIdentifier 27264176 /api/publicationidentifier/27264176 REAL: 205012 SwordSource 36 /api/publicationsource/36 REAL PublicationSourceType 10007 /api/publicationsourcetype/10007 Repozitórium true true true REAL REAL http://real.mtak.hu/@@@ true true 36 true GREEN true 205012 http://real.mtak.hu/205012 false true MtaRating 11435542 /api/mtarating/11435542 X. Section of Earth Sciences:A TURIZMUS BULLETIN 1416-9967 1587-0928 RatingType 10031 /api/ratingtype/10031 X. Section of Earth Sciences X. FTO Institute 70 /api/institute/70 HAS Section of Earth Sciences (X.) HASSESX 0 false false false X. Földtudományok Osztálya HAS Section of Earth Sciences (X.) true 70 true true true A true true MtaRating 507459 /api/mtarating/507459 IX. Committee on Regional Studies:B hazai TURIZMUS BULLETIN 1416-9967 1587-0928 RatingType 10010 /api/ratingtype/10010 IX. Committee on Regional Studies RegTB Institute 14100 /api/institute/14100 Committee on Regional Studies HASSELIX RTB [1901-] 0 false true false Regionális Tudományok Bizottsága Committee on Regional Studies true 14100 true true true B hazai true 7459 true MtaRating 11509811 /api/mtarating/11509811 IX. Committee on Economics:D hazai TURIZMUS BULLETIN 1416-9967 1587-0928 RatingType 10012 /api/ratingtype/10012 IX. Committee on Economics GMB Institute 19066 /api/institute/19066 Committee on Economics HASSELIX GMB [1901-] 0 false true false Gazdaságtudományi Doktori Minősítő Bizottság Committee on Economics true 19066 true true true D hazai false true Reference 57512640 /api/reference/57512640 1. ABRATT, R. – KLEYN, N. (2012): Corporate identity, corporate branding and corporate reputations: Reconciliation and integration. European Journal of Marketing. 46(7–8). pp. 1048–1063. https://doi. org/10.1108/03090561211230197, DOI: 10.1108/03090561211230197 1 10.1108/03090561211230197 false true Reference 57512641 /api/reference/57512641 2. AL-ANSI, A. – HAN, H. (2019): Role of halal friendly destination performances, value, satisfaction, and trust in generating destination image and loyalty. 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(2024) TURIZMUS BULLETIN 1416-9967 1587-0928 24 3 15-22<div class="JournalArticle Publication long-list"> <div class="authors"> <img title="Forrásközlemény" style="float: left" src="/frontend/resources/grid/publication-core-icon.png"> <img title="Idézőközlemény" style="float: left" src="/frontend/resources/grid/publication-citation-icon.png"> <div class="autype autype0"> <span class="author-name" mtid="10070641"><a href="/gui2/?type=authors&mode=browse&sel=10070641" target="_blank">Fekete Balázs (<span class="authorship-author-name">Fekete Balázs</span> <span class="authorAux-mtmt"> Marketing- és Designkommunikáció</span>) </a> </span> <span class="author-affil"><span title="Corvinus University of Budapest">CUB</span>/<span title="Corvinus Doctoral Schools">CDI</span>/Doctoral School of Business and Management</span> ;&nbsp;&nbsp;&nbsp; <span class="author-name" mtid="10065336"><a href="/gui2/?type=authors&mode=browse&sel=10065336" target="_blank">Boros Kitti (<span class="authorship-author-name">Boros Kitti</span> <span class="authorAux-mtmt"> Hivatásturizmus</span>) </a> </span> <span class="author-affil"><span title="Corvinus University of Budapest">CUB</span>/<span title="Corvinus Doctoral Schools">CDI</span>/Doctoral School of Business and Management; <span title="Corvinus University of Budapest">CUB</span>/<span title="Institute of Sustainable Development ">ISD</span>/Department of Tourism</span> </div> </div> <div class="title"><a href="/gui2/?mode=browse&params=publication;35298730" target="_blank">Travel through dynamic landscapes: Exploring key factors in developing visual identities for destination brands</a></div> <div> <span class="journal-title">TURIZMUS BULLETIN</span> <span class="journal-issn">(<a target="_blank" href="https://portal.issn.org/resource/ISSN/1416-9967">1416-9967</a> <a target="_blank" href="https://portal.issn.org/resource/ISSN/1587-0928">1587-0928</a>)</span>: <span class="journal-volume">24</span> <span class="journal-issue">3</span> <span class="page"> pp 15-22 </span> <span class="year">(2024)</span> </div> <div class="pub-footer"> <span class="language" xmlns="http://www.w3.org/1999/html">Language: English | </span> <span class="identifiers"> <span class="id identifier oa_none" title="none"> <a style="color:blue" title="10.14267/TURBULL.2024v24n3.2" target="_blank" href="https://doi.org/10.14267/TURBULL.2024v24n3.2"> DOI </a> </span> <span class="id identifier oa_GREEN" title=" Green "> <a style="color:blue" title="10314" target="_blank" href="http://unipub.lib.uni-corvinus.hu/10314"> CorvinusKutatasok </a> </span> <span class="id identifier oa_GREEN" title=" Green "> <a style="color:black" title="205012" target="_blank" href="http://real.mtak.hu/205012"> REAL </a> </span> </span> <OnlyViewableByAuthor><div class="ratings"> <div class="journal-subject">HAS Section of Earth Sciences (X.) HASSESX&nbsp;&nbsp;&nbsp;A</div> <div class="journal-subject">Committee on Regional Studies HASSELIX RTB [1901-]&nbsp;&nbsp;&nbsp;B hazai</div> <div class="journal-subject">Committee on Economics HASSELIX GMB [1901-]&nbsp;&nbsp;&nbsp;D hazai</div> </div></OnlyViewableByAuthor> <div class="publication-citation"> <a target="_blank" href="/api/publication?cond=citations.related;eq;35298730&sort=publishedYear,desc&sort=title"> Number of cited publications: 2 </a> </div> <div class="mtid"><span class="long-pub-mtid">Publication: 35298730</span> | <span class="status-data status-VALIDATED"> Validated </span> Core Citing | <span class="type-subtype">Journal Article ( Article ) </span> | <span class="pub-category">Scientific</span> | <span class="publication-sourceOfData">kézi felvitel</span> </div> <div class="special-affiliations"> Special affiliation: Editorial office of the Turizmus Bulletin </div> <div class="lastModified">Last Modified: 2025.03.31. 15:23 Dóra Horváth (Marketing-, Média, és Designkommunikáció) </div> </div></div>