https://m2.mtmt.hu/ hun 2026-06-27 05:02 JournalArticle 35183189 VALIDATED true Export Date: 05 November 2024; Cited By: 0; Correspondence Address: É.R. Keresztes; Department of Methodology for Social Studies, Centre of Excellence for Future Value Chains, Faculty of International Management and Business, Budapest Business University, Budapest, 1165, Hungary; email: keresztes.eva@uni-bge.hu 0 false 2026-06-18T14:21:14.127+0000 2025-03-26T11:53:07.566+0000 2024-08-26T12:21:20.392+0000 true 10032967 Kovály Erzsébet /api/admin/10032967 Admin Kovály Erzsébet (BGE KKK admin 5) true 10032967 2024-11-05T16:38:01.831+0000 2024-11-05T16:38:01.831+0000 2025-03-26T11:53:07.573+0000 true 10032967 Kovály Erzsébet /api/admin/10032967 Admin Kovály Erzsébet (BGE KKK admin 5) true 10032967 true false true 24 24 /api/publicationtype/24 PublicationType Folyóiratcikk 1 true 24 JournalArticle true 10000059 Article true 24 24 /api/publicationtype/24 PublicationType Folyóiratcikk 1 true 24 JournalArticle /api/subtype/10000059 Szakcikk SubType Szakcikk (Folyóiratcikk) 101 true 10000059 true 1 /api/category/1 Category Tudományos true 1 Kovács, Ildikó true true /api/journal/10085952 REVIEWED INFORMATICS (BASEL) 2227-9709 true false 10085952 false 10085952 true 2227-9709 Journal FOREIGN 11 3 56 56 2024 Digital innovations have significantly transformed the marketing landscape, with visual technology solutions having become mainstream in the fashion industry approximately a decade ago. Digital technology offers a range of benefits to online fashion retailers, enhancing their online shopping platforms with augmented reality features that allow customers to “try on” products digitally before making a purchase. This research aims to explore the key factors influencing the use of augmented reality applications and e-commerce sites for purchasing apparel. A qualitative study was conducted to examine the visual experience and usage of augmented reality applications among young customers. The findings highlight the most relevant factors in the online fashion purchasing process, the visual experience, and the potential future use of augmented reality applications in fashion product purchasing. These insights are crucial for developing effective marketing strategies and communication messages. true true 2024 true true true false true false GOLD 2026-06-18 false https://www.mdpi.com/journal/informatics 32 0 27 27 0 25 25 3 0 3 3 3 3 32 0 0 32 32 27 27 0 0 0 Folyóiratcikk Journal Article 24 18 Könyvrészlet Chapter in Book 25 8 Könyv Book 23 0 Egyéb konferenciaközlemény Conference paper 31 1 Egyéb konferenciakötet Conference proceedings 32 0 Oltalmi formák Protection forms 26 0 Disszertáció Thesis 28 3 Egyéb Miscellaneous 29 2 Alkotás Achievement 22 0 Kutatási adat Research data 33 0 Folyóiratcikk Journal Article 24 0 0 0 Könyvrészlet Chapter in Book 25 0 0 0 Könyv Book 23 0 0 0 Egyéb konferenciaközlemény Conference paper 31 0 0 0 Egyéb konferenciakötet Conference proceedings 32 0 0 0 Oltalmi formák Protection forms 26 0 0 0 Disszertáció Thesis 28 0 0 0 Egyéb Miscellaneous 29 0 0 0 Alkotás Achievement 22 0 0 0 Kutatási adat Research data 33 0 0 0 2025 0 18 18 18 18 2026 0 14 14 14 14 Q1 false false false false 2024-08-25T12:21:25.545+0000 Jövő Értékláncai Kiválósági Központ (BGE); Marketing Tanszék (BGE / KKK); Társadalomtudományi Módszertan Tanszék (BGE / KKK) 2 28 3 2 0 true Language 10002 /api/language/10002 Angol Angol English true 2 true PersonAuthorship 118704639 /api/authorship/118704639 Kovács, Ildikó [Kovács, Ildikó (marketing), szerző] Marketing Tanszék (BGE / KKK) 1 0.5 true false false Author 10049305 /api/author/10049305 Kovács Ildikó (marketing) Kovács Ildikó true 10049305 true Kovács Ildikó true false false AuthorshipType 1 /api/authorshiptype/1 Szerző 0 true 0 true false true PersonAuthorship 118704640 /api/authorship/118704640 Keresztes, Éva Réka [Keresztes, Éva Réka (gazdálkodás- és s...), szerző] Társadalomtudományi Módszertan Tanszék (BGE / KKK); Jövő Értékláncai Kiválósági Központ (BGE) 2 0.5 false true false Author 10033854 /api/author/10033854 Keresztes Éva Réka (gazdálkodás- és szervezéstudományok) Keresztes Éva Réka true 10033854 true Keresztes Éva Réka true false false AuthorshipType 1 /api/authorshiptype/1 Szerző 0 true 0 true false true PublicationIdentifier 26959806 /api/publicationidentifier/26959806 DOI: 10.3390/informatics11030056 PlainSource 6 /api/publicationsource/6 DOI PublicationSourceType 10001 /api/publicationsourcetype/10001 DOI true true true DOI DOI https://doi.org/@@@ true true 6 true IDENTICAL 10.3390/informatics11030056 https://doi.org/10.3390/informatics11030056 false true PublicationIdentifier 27761227 /api/publicationidentifier/27761227 WoS: 001322998700001 PlainSource 1 /api/publicationsource/1 WoS PublicationSourceType 10003 /api/publicationsourcetype/10003 Indexelő adatbázis false true true WoS WoS https://www.webofscience.com/wos/woscc/full-record/@@@ true true 1 true IDENTICAL 001322998700001 https://www.webofscience.com/wos/woscc/full-record/001322998700001 false true PublicationIdentifier 27761226 /api/publicationidentifier/27761226 Scopus: 85205053853 PlainSource 3 /api/publicationsource/3 Scopus PublicationSourceType 10003 /api/publicationsourcetype/10003 Indexelő adatbázis false true true Scopus Scopus http://www.scopus.com/record/display.url?origin=inward&eid=2-s2.0-@@@ true true 3 true IDENTICAL 85205053853 http://www.scopus.com/record/display.url?origin=inward&eid=2-s2.0-85205053853 false true PublicationIdentifier 26959807 /api/publicationidentifier/26959807 Egyéb URL: https://www.mdpi.com/2227-9709/11/3/56 PlainSource 40 /api/publicationsource/40 Egyéb URL PublicationSourceType 10006 /api/publicationsourcetype/10006 Link true true true Egyéb URL Other URL @@@ true true 40 true https://www.mdpi.com/2227-9709/11/3/56 https://www.mdpi.com/2227-9709/11/3/56 false true SjrRating 11449450 /api/sjrrating/11449450 sjr:Q1 (2024) Scopus - Communication INFORMATICS (BASEL) 2227-9709 109 0.24 journal RatingType 10002 /api/ratingtype/10002 sjr sjr true true ClassificationExternal 3315 /api/classificationexternal/3315 Scopus - Communication true 3315 true Q1 DIRECT true true Reference 56684973 /api/reference/56684973 1. 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(2024) INFORMATICS (BASEL) 2227-9709 11 3 p. 56<div class="JournalArticle Publication long-list"> <div class="authors"> <img title="Forrásközlemény" style="float: left" src="/frontend/resources/grid/publication-core-icon.png"> <div class="autype autype0"> <span class="author-name" mtid="10049305"><a href="/gui2/?type=authors&mode=browse&sel=10049305" target="_blank">Kovács Ildikó (<span class="authorship-author-name">Kovács Ildikó</span> <span class="authorAux-mtmt"> marketing</span>) </a> </span> <span class="author-affil"><span title="Budapesti Gazdasági Egyetem">BGE</span>/<span title="Külkereskedelmi Kar">KKK</span>/Marketing Tanszék</span> ;&nbsp;&nbsp;&nbsp; <span class="author-name" mtid="10033854"><a href="/gui2/?type=authors&mode=browse&sel=10033854" target="_blank">Keresztes Éva Réka (<span class="authorship-author-name">Keresztes Éva Réka</span> <span class="authorAux-mtmt"> gazdálkodás- és szervezéstudományok</span>) </a> </span> <span class="author-affil"><span title="Budapesti Gazdasági Egyetem">BGE</span>/<span title="Külkereskedelmi Kar">KKK</span>/Társadalomtudományi Módszertan Tanszék; <span title="Budapesti Gazdasági Egyetem">BGE</span>/Jövő Értékláncai Kiválósági Központ </span> </div> </div> <div class="title"><a href="/gui2/?mode=browse&params=publication;35183189" target="_blank">Digital Innovations in E-Commerce: Augmented Reality Applications in Online Fashion Retail—A Qualitative Study among Gen Z Consumers</a></div> <div> <span class="journal-title">INFORMATICS (BASEL)</span> <span class="journal-issn">( <a target="_blank" href="https://portal.issn.org/resource/ISSN/2227-9709">2227-9709</a>)</span>: <span class="journal-volume">11</span> <span class="journal-issue">3</span> <span class="page"> p. 56. </span> <span class="year">(2024)</span> </div> <div class="pub-footer"> <span class="language" xmlns="http://www.w3.org/1999/html">Nyelv: Angol | </span> <span class="identifiers"> <span class="id identifier oa_none" title="none"> <a style="color:blue" title="10.3390/informatics11030056" target="_blank" href="https://doi.org/10.3390/informatics11030056"> DOI </a> </span> <span class="id identifier oa_none" title="none"> <a style="color:blue" title="001322998700001" target="_blank" href="https://www.webofscience.com/wos/woscc/full-record/001322998700001"> WoS </a> </span> <span class="id identifier oa_none" title="none"> <a style="color:blue" title="85205053853" target="_blank" href="http://www.scopus.com/record/display.url?origin=inward&eid=2-s2.0-85205053853"> Scopus </a> </span> <span class="id identifier oa_none" title="none"> <a style="color:black" title="https://www.mdpi.com/2227-9709/11/3/56" target="_blank" href="https://www.mdpi.com/2227-9709/11/3/56"> Egyéb URL </a> </span> </span> <OnlyViewableByAuthor><div class="ratings"> <div class="journal-subject">Folyóirat szakterülete: Scopus - Communication&nbsp;&nbsp;&nbsp;SJR indikátor:&nbsp;Q1</div> <div class="journal-subject">Folyóirat szakterülete: Scopus - Computer Networks and Communications&nbsp;&nbsp;&nbsp;SJR indikátor:&nbsp;Q2</div> <div class="journal-subject">Folyóirat szakterülete: Scopus - Human-Computer Interaction&nbsp;&nbsp;&nbsp;SJR indikátor:&nbsp;Q2</div> </div></OnlyViewableByAuthor> <div class="publication-citation" style="margin-left: 0.5cm;"> <span title="Nyilvános idézőközlemények összesen, említések nélkül" class="citingPub-count">Nyilvános idéző összesen: 32</span> | Független: 32 | Függő: 0 | Nem jelölt: 0 | WoS jelölt: 3 | WoS/Scopus jelölt:&nbsp;3 | DOI jelölt:&nbsp;25 </div> <div class="mtid"><span class="long-pub-mtid">Közlemény: 35183189</span> | <span class="status-data status-VALIDATED"> Egyeztetett </span> Forrás | <span class="type-subtype">Folyóiratcikk ( Szakcikk ) </span> | <span class="pub-category">Tudományos</span> | <span class="publication-sourceOfData">kézi felvitel</span> </div> <div class="lastModified">Utolsó módosítás: 2025.03.26. 12:53 Kovály Erzsébet (BGE KKK admin 5) </div> <pre class="comment" style="margin-top: 0; margin-bottom: 0;"><u>Megjegyzés</u>: Export Date: 05 November 2024; Cited By: 0; Correspondence Address: É.R. Keresztes; Department of Methodology for Social Studies, Centre of Excellence for Future Value Chains, Faculty of International Management and Business, Budapest Business University, Budapest, 1165, Hungary; email: keresztes.eva@uni-bge.hu</pre> </div></div>