(Szegedi Tudományegyetem Interdiszciplináris Kutatásfejlesztési és Innovációs Kiválósági
Központ (SZTE IKIKK))
Szakterületek:
Nyelvészet
The study presents the manipulation strategies of the government billboards created
in connection with the immigration wave of 2015, the counter-posters created in response
to them, and internet memes. The government billboards mainly tried to influence the
receivers by means of communicating information without any communicative intent and
masquerading as advertising for a social purpose, and used established methods of
propaganda. Taking advantage of referential intertextuality, the counter-billboards
took over the visual representation of national consultation works, and achieved surprise
on the content level: with ironic texts, they intentionally violated the principles
of ideal communication and the rules of arguments. Due to the circumstances of their
reception, the memes that spread on the Internet used typological intertextuality,
and in addition to verbal irony, word-based visual irony was also used to express
a critical attitude.
