https://m2.mtmt.hu/ hun 2026-07-27 14:46 JournalArticle 35130653 VALIDATED true 0 false 2026-07-20T09:05:09.332+0000 2025-03-20T09:14:22.624+0000 2024-07-12T06:42:38.051+0000 true 10032014 Lőrinczi Erzsébet /api/admin/10032014 Admin Lőrinczi Erzsébet (BCE admin 5) true 10032014 2026-07-20T09:03:43.398+0000 2025-03-20T09:14:22.870+0000 true 10094427 Nyitrai Erzsébet /api/admin/10094427 Admin Nyitrai Erzsébet (BCE admin 5) true true false true 24 24 /api/publicationtype/24 PublicationType Folyóiratcikk 1 true 24 JournalArticle true 10000059 Article true 24 24 /api/publicationtype/24 PublicationType Folyóiratcikk 1 true 24 JournalArticle /api/subtype/10000059 Szakcikk SubType Szakcikk (Folyóiratcikk) 101 true 10000059 true 1 /api/category/1 Category Tudományos true 1 Vicsek, Lilla true true /api/journal/10029045 REVIEWED INTERNATIONAL JOURNAL OF SOCIOLOGY AND SOCIAL POLICY 0144-333X 1758-6720 true false 10029045 false 10029045 true 0144-333X 1758-6720 Journal FOREIGN 45 1-2 1 16 1 16 2025 Purpose - This interview study examines Hungarian journalists' and copywriters' expectations of generative AI's impact on their professions and factors influencing these views during a period of hype. Design/methodology/approach - While acknowledging the specialized knowledge of journalists and copywriters relative to the general public, the study employs the sociology of expectations framework to interpret their anticipations not as objective forecasts of the future, but rather as phenomena shaped by diverse influences. The research comprises 30 semi-structured interviews conducted in spring 2023 to explore these expectations and their contributing factors. Findings - Results reveal ChatGPT's media coverage as pivotal, encouraging the professionals interviewed to experiment with AI, reassess their roles, and cause a shift in their job expectations. At the same time, this shift was limited. Skepticism about hyperbolic media formulations, their own experiences with ChatGPT and projecting its constraints into the future, contextual factors, and optimism bias contributed to moderating their expectations. They perceived AI as an enhancer of efficiency and quality, not as a radical disruptor. Copywriters were more open to integrating AI in their work, than journalists. Research limitations/implications - The results underscore the importance of further research to explore subjective experiences associated with technological change, particularly considering their complex social, psychological, and cultural influences. Originality/value - The study uniquely contributes to the sociology of expectations by highlighting how a complex interplay of factors can shape professionals' anticipation of the impact of AI on their careers, including optimism bias and media hype. 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Shifting job expectations in the era of generative AI hype – perspectives of journalists and copywriters. (2025) INTERNATIONAL JOURNAL OF SOCIOLOGY AND SOCIAL POLICY 0144-333X 1758-6720 45 1-2 1-16<div class="JournalArticle Publication long-list"> <div class="authors"> <img title="Forrásközlemény" style="float: left" src="/frontend/resources/grid/publication-core-icon.png"> <img title="Idézőközlemény" style="float: left" src="/frontend/resources/grid/publication-citation-icon.png"> <div class="autype autype0"> <span class="author-name" mtid="10012263"><a href="/gui2/?type=authors&mode=browse&sel=10012263" target="_blank">Vicsek Lilla (<span class="authorship-author-name">Vicsek Lilla Mária</span> <span class="authorAux-mtmt"> szociológia</span>) </a> </span> <span class="author-affil"><span title="Budapesti Corvinus Egyetem">BCE</span>/<span title="Társadalom- és Politikatudományi Intézet">TPTI</span>/Szociológia Tanszék</span> ;&nbsp;&nbsp;&nbsp; <span class="author-name" mtid="10033420"><a href="/gui2/?type=authors&mode=browse&sel=10033420" target="_blank">Pintér Róbert (<span class="authorship-author-name">Pintér Róbert</span> <span class="authorAux-mtmt"> Információs társadalom</span>) </a> </span> <span class="author-affil"><span title="Budapesti Corvinus Egyetem">BCE</span>/<span title="Adatelemzés és Informatika Intézet">AII</span>/Infokommunikáció Tanszék</span> ;&nbsp;&nbsp;&nbsp; <span class="author-name" >Bauer Zsófia </span> </div> </div> <div class="title"><a href="/gui2/?mode=browse&params=publication;35130653" target="_blank">Shifting job expectations in the era of generative AI hype – perspectives of journalists and copywriters</a></div> <div> <span class="journal-title">INTERNATIONAL JOURNAL OF SOCIOLOGY AND SOCIAL POLICY</span> <span class="journal-issn">(<a target="_blank" href="https://portal.issn.org/resource/ISSN/0144-333X">0144-333X</a> <a target="_blank" href="https://portal.issn.org/resource/ISSN/1758-6720">1758-6720</a>)</span>: <span class="journal-volume">45</span> <span class="journal-issue">1-2</span> <span class="page"> pp 1-16 </span> <span class="year">(2025)</span> </div> <div class="pub-footer"> <span class="language" xmlns="http://www.w3.org/1999/html">Nyelv: Angol | </span> <span class="identifiers"> <span class="id identifier oa_CLOSED" title=" Zárt "> <a style="color:blue" title="10.1108/IJSSP-05-2024-0231" target="_blank" href="https://doi.org/10.1108/IJSSP-05-2024-0231"> DOI </a> </span> <span class="id identifier oa_none" title="none"> <a style="color:blue" title="001264231900001" target="_blank" href="https://www.webofscience.com/wos/woscc/full-record/001264231900001"> WoS </a> </span> <span class="id identifier oa_GREEN" title=" Green "> <a style="color:blue" title="10650" target="_blank" href="http://unipub.lib.uni-corvinus.hu/10650"> CorvinusKutatasok </a> </span> <span class="id identifier oa_none" title="none"> <a style="color:blue" title="105001074835" target="_blank" href="http://www.scopus.com/record/display.url?origin=inward&eid=2-s2.0-105001074835"> Scopus </a> </span> </span> <OnlyViewableByAuthor><div class="ratings"> <div class="journal-subject">Folyóirat szakterülete: Scopus - Economics, Econometrics and Finance (miscellaneous)&nbsp;&nbsp;&nbsp;SJR indikátor:&nbsp;Q2</div> <div class="journal-subject">Folyóirat szakterülete: Scopus - Sociology and Political Science&nbsp;&nbsp;&nbsp;SJR indikátor:&nbsp;Q2</div> <div class="journal-subject">Gazdaságtudományi Doktori Minősítő Bizottság IXGJO GMB [1901-]&nbsp;&nbsp;&nbsp;B nemzetközi</div> <div class="journal-subject">Politikatudományi Bizottság IXGJO PTB [1901-]&nbsp;&nbsp;&nbsp;B nemzetközi</div> <div class="journal-subject">Szociológiai Tudományos Bizottság IXGJO SZTB [1901-]&nbsp;&nbsp;&nbsp;B nemzetközi</div> </div></OnlyViewableByAuthor> <div class="publication-citation" style="margin-left: 0.5cm;"> <span title="Nyilvános idézőközlemények összesen, említések nélkül" class="citingPub-count">Nyilvános idéző összesen: 7</span> | Független: 6 | Függő: 1 | Nem jelölt: 0 | WoS jelölt: 7 | Scopus jelölt:&nbsp;2 | WoS/Scopus jelölt:&nbsp;7 | DOI jelölt:&nbsp;7 </div> <div class="publication-citation"> <a target="_blank" href="/api/publication?cond=citations.related;eq;35130653&sort=publishedYear,desc&sort=title"> Idézett közlemények száma: 3 </a> </div> <div class="mtid"><span class="long-pub-mtid">Közlemény: 35130653</span> | <span class="status-data status-VALIDATED"> Egyeztetett </span> Forrás Idéző | <span class="type-subtype">Folyóiratcikk ( Szakcikk ) </span> | <span class="pub-category">Tudományos</span> | <span class="publication-sourceOfData">kézi felvitel</span> </div> <div class="funder"> (K 142207) </div> <div class="lastModified">Utolsó módosítás: 2025.03.20. 10:14 Nyitrai Erzsébet (BCE admin 5) </div> </div></div>