A particularly important area of research in tourism management is the study of consumer
habits and attitudes towards tourism. With this in mind, an online survey was conducted
in 2018 to investigate the attitudes and consumption habits of the Hungarian population
towards tourism. The survey is representative of the Hungarian population aged 15–74
by gender, age groups (10-year intervals), and region of residence. Five variables
were included in the analysis: gender, generations, type of municipality of residence,
level of education, and subjective perception of income status. This study focuses
on gender differences in. The aim of the study was to call attention to the disparate
tourism consumption patterns and attitudes of females and males. Based on the statistical
analysis of a representative sample of 1,085 respondents, our hypotheses about statistically
verifiable differences between female and male tourism consumption behaviours were
confirmed. It was found that women are more open than men to adopting environmentally
responsible consumer behaviours when travelling.
