https://m2.mtmt.hu/ hun 2026-04-15 17:43 BookChapter 34257296 VALIDATED true 0 false 2026-02-06T09:36:13.678+0000 2023-11-06T10:39:10.835+0000 2023-11-06T10:38:53.823+0000 true 10069066 Eszenyi-Bakos Kinga /api/admin/10069066 Admin true 2023-11-06T10:39:10.856+0000 2023-11-06T10:39:10.856+0000 2023-11-06T10:39:10.841+0000 true 10069066 Eszenyi-Bakos Kinga /api/admin/10069066 Admin true true false true 25 25 /api/publicationtype/25 PublicationType 2 true 25 BookChapter true 10000312 Conference paper true 25 25 /api/publicationtype/25 PublicationType 2 true 25 BookChapter /api/subtype/10000312 Konferenciaközlemény SubType 228 true 10000312 true 1 /api/category/1 Category true 1 Szabó, László Phygital Experiences in Logistics 25 28 25 4 2023 The Covid pandemic has accelerated the global shift towards online shopping, we are seeing the emergence of a hybrid retail environment, the so-called phygital. This combines physical and digital solutions and is now used as a unique way of making products available. In the future, retailers will use artificial intelligence, machine learning and cognitive computing to deliver personalised 'moments' to consumers, improving the shopping experience. This is particularly important in the area of supply chain dynamics, where companies previously focused on manufacturing excellence are focusing their efforts on improving the customer experience through greater flexibility, real-time information sharing and closer collaboration. true 2023 true true true true true false NONE 2026-02-06 false 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 false false false false 2023-11-05T10:39:10.678+0000 Gazdaságinformatika Tanszék (BGE / PSZK) 1 20 1 1 0 true 252 true 10002 English /api/language/10002 Angol Language true 2 false true 10442 true 10015 /api/country/10015 Country true 9 /api/city/10442 City true 1197 true 24679425 /api/publicationidentifier/24679425 https://www.worldcat.org/search?q=isbn%3A9788676723652 9788676723652 PublicationIdentifier true 122 ISBN https://www.worldcat.org/search?q=isbn%3A@@@ /api/publicationsource/122 ISBN PlainSource true true 10002 /api/publicationsourcetype/10002 PublicationSourceType true false 122 true false /api/publication/34257240 true true 23 23 /api/publicationtype/23 PublicationType 3 true 23 Book XIII International Symposium Engineering Management and Competitiveness false 34257240 false true true true true 10000144 Conference proceedings true 23 23 /api/publicationtype/23 PublicationType 3 true 23 Book /api/subtype/10000144 Konferenciakötet SubType 345 true 10000144 false Book 2023 true 1 /api/category/1 Category true 1 false Language 10002 /api/language/10002 Angol English true 2 true PersonAuthorship 111268033 /api/authorship/111268033 1 1.0 true false Author 10037836 /api/author/10037836 Szabó László true 10037836 true Szabó László true false false AuthorshipType 1 /api/authorshiptype/1 0 true 0 true false true Keyword 1013557 /api/keyword/1013557 true 1013557 true Keyword 1063783 /api/keyword/1063783 true 1063783 true Keyword 1078682 /api/keyword/1078682 true 1078682 true Keyword 2963161 /api/keyword/2963161 true true Reference 46887210 /api/reference/46887210 1 false true /api/publication/34257296 <div class="BookChapter Publication long-list"> <div class="authors"> <img title="Forrásközlemény" style="float: left" src="/frontend/resources/grid/publication-core-icon.png"> <div class="autype autype0"> <span class="author-name" mtid="10037836"><a href="/gui2/?type=authors&mode=browse&sel=10037836" target="_blank">Szabó László (<span class="authorship-author-name">Szabó László</span> <span class="authorAux-mtmt"> menedzsment, ellátási lánc menedzsment</span>) </a> </span> <span class="author-affil"><span title="Budapesti Gazdasági Egyetem">BGE</span>/<span title="Pénzügyi és Számviteli Kar">PSZK</span>/Gazdaságinformatika Tanszék</span> </div> </div> <div class="title"><a href="/gui2/?mode=browse&params=publication;34257296" target="_blank">Phygital Experiences in Logistics</a></div> <div class="InBook"><div class="chapter-in">In:</div> <div class="authors"> <div class="autype autype-1"> <span class="author-name" >Dragan Ćoćkalo </span> (szerk.) </div> </div> <div class="booktitle"><a href="/gui2/?mode=browse&params=publication;34257240" target="_blank">XIII International Symposium Engineering Management and Competitiveness : EMC 2023 Proceedings </a></div> <div class="conference"> Konferencia helye, ideje: <span class="location">Zrenjanin, Szerbia <span class="conference-date">2023.06.16. - 2023.06.17.</span> (<span class="conference-organizer">Univerzitet Crne Gore, Pomorski Fakultet Kotor,</span> <span class="conference-organizer">Voronezhskiy Gosudarstvennyy Universitet, Ekonomicheskiy Fakul'tet,</span> <span class="conference-organizer">Szent István Egyetem Gazdasági és Társadalomtudományi Kar,</span> <span class="conference-organizer">Univerzitet u Novom Sadu, Tehnički fakultet "Mihajlo Pupin") </div> <span class="publishedAt">Zrenjanin: <span class="publishers">University of Novi Sad, Technical Faculty "Mihajlo Pupin"</span>, <span class="page"> pp 25-28 </span> <span class="year">(2023)</span> </div> <div class="pub-footer"> <span class="language" xmlns="http://www.w3.org/1999/html">Nyelv: Angol | </span> <span class="identifiers"> </span> <span class="bookchapter-ids">Befoglaló link(ek):</span> <span class="identifiers"> <span class="id identifier oa_none" title="none"> <span class="isbnOrIssn"> ISBN: </span> <a style="color:black" title="9788676723652" target="_blank" href="https://www.worldcat.org/search?q=isbn%3A9788676723652"> 9788676723652 </a> </span> </span> <div class="mtid"><span class="long-pub-mtid">Közlemény: 34257296</span> | <span class="status-data status-VALIDATED"> Egyeztetett </span> <span class="long-book-mtid">Befoglaló: 34257240</span> Forrás | <span class="type-subtype">Könyvrészlet ( Konferenciaközlemény ) </span> | <span class="pub-category">Tudományos</span> | <span class="publication-sourceOfData">kézi felvitel</span> </div> <div class="lastModified">Utolsó módosítás: 2023.11.06. 11:39 Eszenyi-Bakos Kinga (BGE PSZK admin 5) </div> </div> </div>