Kommunikációs hálózatok, média, információs társadalom
Kultúrakutatás, kulturális sokféleség
The underrepresentation of Roma culture (except for Roma music) in Hungarian public
discourse is indisputable. Roma visual culture is not collected in museums and is
not part of public education either. Women of this culturally and economically disadvantaged
minority have repeatedly proven to be active changemakers and transmitters of cultural
values. Social media specialists at Corvinus University decided to change the overwhelmingly
negative image of Roma through training young girls interested in their heritage to
act as Cultural Influencers. The training programme discussed in this chapter offered
Roma women complex and professional communication training that would make them authentic
communicators of their own culture. Photovoice and Visual Storytelling were integral
parts of the trainers' methodological toolkit, and a mentoring programme helped them
reveal authentic themes, styles and media genres. Digital media literacy may be life
changing for Roma women who are vulnerable because of their economic position, lack
of workforce, unfinished studies or early parenthood.
