The aim of the research is to reveal the opinion of regional professionals involved
in the management of sustainable tourism and its three pillars. Through the results
of 27 in-depth interviews with decision-makers and NGOs, we have explored the perceptions
of the economic, environmental and social factors, both positive and negative, and
the importance of each factor. The analysis of the results clearly shows a difference
of opinion between decision-makers and NGOs. The negative impacts of tourism were
highlighted by respondents, mainly in terms of the impact on the natural and economic
environment, however, the positive impacts were more prominent. The research showed
that the impacts on social environment were perceived more positively by respondents,
and NGOs did not emphasise negative impacts in this category. The study shows that
the role of tourism management in nature conservation areas is necessary and important
for sustainable tourism development. The research clearly demonstrates that sustainability
is an important issue in tourism. The results of the research also show that decision-makers
are not familiar with the concept of sustainability, its precise content and their
preparation and knowledge are insufficient to make the right decisions on the subject.
The research shows that there is a shortage of professionals with expertise in tourism
management, which makes it difficult to implement coordinated tourism development
in the area under study.