This study aims to identify the factors influencing the intention of people to launch
business in Indonesia, using theory of planned behavior (TPB). The implemented methods
included binomial logistic regression, classification and regression tree, and structural
equation modeling. To examine this issue, data were obtained through Global Entrepreneurship
Monitor (GEM) from 2015–2018. The results demonstrated that TPB construct was relevant
to the launch initiative of business. This emphasized the significant functions of
self-efficacy, business opportunity, and role models in the plans of people, regarding
the establishment of an enterprise. Therefore, this study advanced the understanding
of the factors influencing entrepreneurial behavior concerning the establishment of
business, as well as provided strategies and plans for its development in Indonesia.
