The implementation of any strategy needs professionals acting ethically, to meet the
expectations of the society. To investigate how business educators can ensure that
graduates will become ethical professionals, key instructors of an international business
Bachelor programme at a Hungarian university were interviewed, since the link between
professional ethics education and such undergraduate programmes was found as an under-researched
topic. Our thematic content analysis revealed a non-systematic approach and a variety
of practices concerning professional ethics education. The obtained results of our
qualitative exploratory study, visualised by a word cloud and contrasted with Rest’s
Four Component Model, could support curriculum developers in integrating professional
ethics into international business Bachelor programme, as well as provide opportunities
for staff development programmes and further comparative research, both at national
and international level.
