Despite the growth of female entrepreneurship over the last decade, research in this
area is still at an embryonic stage. Its development is essential to understand how
this phenomenon can be leveraged, allowing to achieve a more inclusive and developed
society. Social media platforms have been recognized as a relevant tool in promoting
female entrepreneurship, but studies in this area are still limited. Through a bibliometric
analysis combined with a literature review, this study concluded that the studies
published in this area essentially focus on one of three perspectives: a business
creation perspective, a business strategy and performance perspective, and a women's
empowerment perspective. Moreover, articles analysed used a diverse range of research
methodologies and focused mainly on developing countries. Therefore, future research
should include different research perspectives, as well as the analysis of different
economic and social contexts to better understand the phenomenon of female entrepreneurship
