The internet has provided interesting opportunities to the
current businesses as many new businesses are emerged and
most of the existing businesses have forced to change their
business model to take advantage from the values of the
internet. Cloud computing is one of these values, which has
encountered with a remarkable demand in the last decade. On
the other hand, the concept of circular economy is developed
to ensure that all commercial activities are toward
sustainability. Circular economy provides such solutions in
order to have a sustainable consumption which the linear
economy principles were incapable of delivering. Therefore,
the current study aims to design a circular business model
for service providers of cloud computing which ensures the
sustainable consumption. To do so, a wide literature of
business model, circular economy, consumption,
sustainability, and also the common literature of these areas
were studied. Findings illustrate that the “access business
model” is the best solution for cloud computing service
providers which is able to satisfy both economical and
sustainable consumption goals at the same time.
