https://m2.mtmt.hu/ eng 2026-04-14 18:01 BookChapter 33647751 VALIDATED true 0 false 2026-02-06T09:34:42.768+0000 2023-02-27T09:36:38.070+0000 2023-02-20T08:46:24.143+0000 true 10023276 Kovács Zsolt /api/admin/10023276 Admin true 10023276 2023-03-22T12:27:35.034+0000 2023-03-22T12:27:35.034+0000 2023-02-27T09:36:38.081+0000 true 10069066 Eszenyi-Bakos Kinga /api/admin/10069066 Admin true true false true 25 25 /api/publicationtype/25 PublicationType 2 true 25 BookChapter true 10000303 Study true 25 25 /api/publicationtype/25 PublicationType 2 true 25 BookChapter /api/subtype/10000303 Szaktanulmány SubType 219 true 10000303 true 1 /api/category/1 Category true 1 Zsuzsanna, Géring ‘Talented student’, ‘future leader’ or ‘you’ student naming in highly ranked business schools’ mission statements 231 238 231 8 2022 Organisations usually address their stakeholders in their external communication. We can argue, that in case of higher education institutions, the most important stakeholders are the students. Accordingly, to answer the question how students are addressed by business schools, we have investigated the mission statements of the top 100 business schools based on Times Higher Education list in 2019. These expressions are not only identity markers delineating the ideal students, but also invoke different feelings and images. Our results highlighted the complex nature of business schools balancing between academic and business-related professional language use. true NATIONAL 2023 false true true false true false NONE 2026-02-06 false 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 false false false false 2023-02-19T09:06:13.111+0000 Felsőoktatás Jövője Kiválósági Központ (BGE) 4 44 1 5 0 true 254 true 10001 Hungarian /api/language/10001 Magyar Language true 1 true 10002 English /api/language/10002 Angol Language true 2 true true 10003 true 10001 /api/country/10001 Country true 1 /api/city/10003 City true 10005024 true 23095217 /api/publicationidentifier/23095217 https://doi.org/10.29180/978-615-6342-49-2 10.29180/978-615-6342-49-2 PublicationIdentifier true 6 DOI https://doi.org/@@@ /api/publicationsource/6 DOI PlainSource true true 10001 /api/publicationsourcetype/10001 PublicationSourceType true true 6 true false true 23090165 /api/publicationidentifier/23090165 https://www.worldcat.org/search?q=isbn%3A9786156342492 9786156342492 PublicationIdentifier true 122 ISBN https://www.worldcat.org/search?q=isbn%3A@@@ /api/publicationsource/122 ISBN PlainSource true true 10002 /api/publicationsourcetype/10002 PublicationSourceType true false 122 true false true 23130310 /api/publicationidentifier/23130310 http://publikaciotar.repozitorium.uni-bge.hu/1964 1964 PublicationIdentifier true 160 BGE Publikációtár http://publikaciotar.repozitorium.uni-bge.hu/@@@ /api/publicationsource/160 BGE Publikációtár SwordSource true true 10007 /api/publicationsourcetype/10007 PublicationSourceType true true 160 true false /api/publication/33645966 true true 23 23 /api/publicationtype/23 PublicationType 3 true 23 Book Szemelvények a BGE kutatásaiból false true 33645966 true false false true true 10000395 Study collection true 23 23 /api/publicationtype/23 PublicationType 3 true 23 Book /api/subtype/10000395 Tanulmánykötet SubType 344 true 10000395 false Book 2022 true 1 /api/category/1 Category true 1 false Language 10002 /api/language/10002 Angol English true 2 true PersonAuthorship 106755932 /api/authorship/106755932 1 0.2 true false Author 10045099 /api/author/10045099 Géring Zsuzsanna true 10045099 true Zsuzsanna Géring true false false AuthorshipType 1 /api/authorshiptype/1 0 true 0 true false true PersonAuthorship 106755933 /api/authorship/106755933 2 0.2 false false Author 10022766 /api/author/10022766 Király Gábor DUPLUM true 10022766 true Gábor Király true false false AuthorshipType 1 /api/authorshiptype/1 0 true 0 true false true PersonAuthorship 106755934 /api/authorship/106755934 3 0.2 false false Réka Plugor true false false AuthorshipType 1 /api/authorshiptype/1 0 true 0 true false true PersonAuthorship 106755935 /api/authorship/106755935 4 0.2 false false Author 10057378 /api/author/10057378 Rakovics Márton true 10057378 true Márton Rakovics true false false AuthorshipType 1 /api/authorshiptype/1 0 true 0 true false true PersonAuthorship 106755936 /api/authorship/106755936 5 0.2 false true Author 10066676 /api/author/10066676 Tamássy Réka true true Réka Tamássy true false false AuthorshipType 1 /api/authorshiptype/1 0 true 0 true false true PublicationIdentifier 23093979 /api/publicationidentifier/23093979 PlainSource 6 /api/publicationsource/6 PublicationSourceType 10001 /api/publicationsourcetype/10001 true true true DOI DOI https://doi.org/@@@ true true 6 true 10.29180/978-615-6342-49-2_27 https://doi.org/10.29180/978-615-6342-49-2_27 false true PublicationIdentifier 23154483 /api/publicationidentifier/23154483 PlainSource 40 /api/publicationsource/40 PublicationSourceType 10006 /api/publicationsourcetype/10006 true true true Egyéb URL Other URL @@@ true true 40 true http://publikaciotar.uni-bge.hu/1991/ http://publikaciotar.uni-bge.hu/1991/ false true Keyword 5917 /api/keyword/5917 true 5917 true Keyword 1168244 /api/keyword/1168244 true 1168244 true Keyword 1863394 /api/keyword/1863394 true true Keyword 2831200 /api/keyword/2831200 true true Keyword 2975421 /api/keyword/2975421 true true /api/publication/33647751 <div class="BookChapter Publication long-list"> <div class="authors"> <img title="Forrásközlemény" style="float: left" src="/frontend/resources/grid/publication-core-icon.png"> <div class="autype autype0"> <span class="author-name" mtid="10045099"><a href="/gui2/?type=authors&mode=browse&sel=10045099" target="_blank">Zsuzsanna Géring (<span class="authorship-author-name">Géring Zsuzsanna</span> <span class="authorAux-mtmt"> szociológia, közgazdaságtan</span>) </a> </span> <span class="author-affil"><span title="Budapesti Gazdasági Egyetem">BGE</span>/Future of Higher Education Research Centre</span> ;&nbsp;&nbsp;&nbsp; <span class="author-name" mtid="10022766"><a href="/gui2/?type=authors&mode=browse&sel=10022766" target="_blank">Gábor Király (<span class="authorship-author-name">Király Gábor</span> <span class="authorAux-mtmt"> Szociológia</span>) </a> </span> <span class="author-affil"><span title="Budapesti Gazdasági Egyetem">BGE</span>/Future of Higher Education Research Centre</span> ;&nbsp;&nbsp;&nbsp; <span class="author-name" >Réka Plugor </span> ;&nbsp;&nbsp;&nbsp; <span class="author-name" mtid="10057378"><a href="/gui2/?type=authors&mode=browse&sel=10057378" target="_blank">Márton Rakovics (<span class="authorship-author-name">Rakovics Márton</span> <span class="authorAux-mtmt"> statisztika</span>) </a> </span> <span class="author-affil"><span title="Budapesti Gazdasági Egyetem">BGE</span>/Future of Higher Education Research Centre</span> ;&nbsp;&nbsp;&nbsp; <span class="author-name" mtid="10066676"><a href="/gui2/?type=authors&mode=browse&sel=10066676" target="_blank">Réka Tamássy (<span class="authorship-author-name">Tamássy Réka</span> <span class="authorAux-mtmt"> Szociológia</span>) </a> </span> <span class="author-affil"><span title="Budapesti Gazdasági Egyetem">BGE</span>/Future of Higher Education Research Centre</span> </div> </div> <div class="title"><a href="/gui2/?mode=browse&params=publication;33647751" target="_blank">‘Talented student’, ‘future leader’ or ‘you’ : student naming in highly ranked business schools’ mission statements.</a></div> <div class="InBook"><div class="chapter-in">In:</div> <div class="authors"> <div class="autype autype-1"> <span class="author-name" mtid="10002960"><a href="/gui2/?type=authors&mode=browse&sel=10002960" target="_blank">Szegedi Krisztina (<span class="authorship-author-name">Szegedi Krisztina</span> <span class="authorAux-mtmt"> gazdálkodás- és szervezéstudományok</span>) </a> </span> <span class="author-affil"><span title="Budapesti Gazdasági Egyetem">BGE</span>/<span title="College of International Management and Business">CIMB</span>/Nemzetközi Kereskedelem és Logisztika Tanszék</span> (eds.) </div> </div> <div class="booktitle"><a href="/gui2/?mode=browse&params=publication;33645966" target="_blank">Szemelvények a BGE kutatásaiból </a></div> <span class="publishedAt">Bp: <span class="publishers">Budapest Business School</span>, <span class="page"> pp 231-238 </span> <span class="year">(2022)</span> </div> <div class="pub-footer"> <span class="language" xmlns="http://www.w3.org/1999/html">Language: English | </span> <span class="identifiers"> <span class="id identifier oa_none" title="none"> <a style="color:black" title="10.29180/978-615-6342-49-2_27" target="_blank" href="https://doi.org/10.29180/978-615-6342-49-2_27"> DOI </a> </span> <span class="id identifier oa_none" title="none"> <a style="color:black" title="http://publikaciotar.uni-bge.hu/1991/" target="_blank" href="http://publikaciotar.uni-bge.hu/1991/"> Other URL </a> </span> </span> <span class="bookchapter-ids">Book link(s):</span> <span class="identifiers"> <span class="id identifier oa_none" title="none"> <a style="color:black" title="10.29180/978-615-6342-49-2" target="_blank" href="https://doi.org/10.29180/978-615-6342-49-2"> DOI </a> </span> <span class="id identifier oa_none" title="none"> <span class="isbnOrIssn"> ISBN: </span> <a style="color:black" title="9786156342492" target="_blank" href="https://www.worldcat.org/search?q=isbn%3A9786156342492"> 9786156342492 </a> </span> <span class="id identifier oa_none" title="none"> <a style="color:black" title="1964" target="_blank" href="http://publikaciotar.repozitorium.uni-bge.hu/1964"> BGE Publikációtár </a> </span> </span> <div class="mtid"><span class="long-pub-mtid">Publication: 33647751</span> | <span class="status-data status-VALIDATED"> Validated </span> <span class="long-book-mtid">Book: 33645966</span> Core | <span class="type-subtype">Chapter in Book ( Study ) </span> | <span class="pub-category">Scientific</span> | <span class="publication-sourceOfData">kézi felvitel</span> </div> <div class="lastModified">Last Modified: 2023.02.27. 10:36 Kinga Eszenyi-Bakos (BGE PSZK admin 5) </div> </div> </div>