https://m2.mtmt.hu/ eng 2026-09-21 19:46 JournalArticle 33110185 VALIDATED true 0 false 2026-08-17T10:14:10.534+0000 2023-08-04T12:14:14.945+0000 2022-09-26T05:54:06.334+0000 true 10032966 Hargitai-Lőrincz Andrea /api/admin/10032966 Admin Andrea Hargitai-Lőrincz (BGE KKK admin 5) true 10032966 2023-09-28T10:46:22.007+0000 2023-09-28T10:46:22.007+0000 2023-02-15T15:49:18.055+0000 true 10057575 Kissné Aftin Katalin /api/admin/10057575 Admin Katalin Kissné Aftin (METU admin5) true 10057575 2023-08-04T12:14:15.307+0000 true 10032966 Hargitai-Lőrincz Andrea /api/admin/10032966 Admin Andrea Hargitai-Lőrincz (BGE KKK admin 5) true 10032966 true false true 24 24 /api/publicationtype/24 PublicationType Journal Article 1 true 24 JournalArticle true 10000059 Article true 24 24 /api/publicationtype/24 PublicationType Journal Article 1 true 24 JournalArticle /api/subtype/10000059 Szakcikk SubType Article (Journal Article) 101 true 10000059 true 1 /api/category/1 Category Scientific true 1 Totth, Gedeon true false /api/journal/2147603 REVIEWED MARKETING ÉS MENEDZSMENT 1219-0349 2786-3395 true true 2147603 true 2147603 false 1219-0349 2786-3395 Journal HUNGARIAN 56 2 3 12 3 10 2022 true true 2022 false false true false true false GOLD 2026-08-17 true https://doi.org/10.15170/MM.2022.56.02.01 14 0 11 10 14 1 12 0 1 1 1 1 1 13 1 0 14 13 11 10 0 8 8 Folyóiratcikk Journal Article 24 11 Könyvrészlet Chapter in Book 25 0 Könyv Book 23 0 Egyéb konferenciaközlemény Conference paper 31 0 Egyéb konferenciakötet Conference proceedings 32 0 Oltalmi formák Protection forms 26 0 Disszertáció Thesis 28 3 Egyéb Miscellaneous 29 0 Alkotás Achievement 22 0 Kutatási adat Research data 33 0 Folyóiratcikk Journal Article 24 0 0 0 Könyvrészlet Chapter in Book 25 0 0 0 Könyv Book 23 0 0 0 Egyéb konferenciaközlemény Conference paper 31 0 0 0 Egyéb konferenciakötet Conference proceedings 32 0 0 0 Oltalmi formák Protection forms 26 0 0 0 Disszertáció Thesis 28 0 0 0 Egyéb Miscellaneous 29 0 0 0 Alkotás Achievement 22 0 0 0 Kutatási adat Research data 33 0 0 0 2023 0 3 3 3 3 2024 0 6 5 6 5 2025 0 3 3 3 3 2026 0 2 2 2 2 B hazai false 10013313,10008043 false false false 2022-09-25T09:12:15.349+0000 Gazdaság- és Regionális Tudományi Doktori Iskola (MATE / MATE DI); Marketing Tanszék (BGE / KKK); Turizmus és Marketing Intézet (METU / ÜKT); Érveléselmélet és Marketing Tanszék (ELTE / GTK); Ökológiai Gazdaságtani Intézet (SOE / LKK) 5 81 5 5 0 false Language 10001 /api/language/10001 Hungarian Magyar Hungarian true 1 true PersonAuthorship 103511526 /api/authorship/103511526 Totth, Gedeon [Totth, Gedeon (Marketing), author] Marketing Tanszék (BUEB / CIMB) 1 0.2 true false Author 10008043 /api/author/10008043 Gedeon Totth (Marketing) Totth Gedeon true 10008043 true Totth Gedeon true false false AuthorshipType 1 /api/authorshiptype/1 Author 0 true 0 true false true PersonAuthorship 103511527 /api/authorship/103511527 Brávácz, Ibolya [Brávácz, Ibolya (Közgazdaságtan, m...), author] Department of Argumentation Theories and Marketing (ELTE / FoE) 2 0.2 false false Author 10035186 /api/author/10035186 Ibolya Brávácz (Közgazdaságtan, marketing) Brávácz Ibolya true 10035186 true Brávácz Ibolya true false false AuthorshipType 1 /api/authorshiptype/1 Author 0 true 0 true false true PersonAuthorship 103511528 /api/authorship/103511528 Harsányi, Dávid [Harsányi, Dávid (marketing), author] Marketing Tanszék (BUEB / CIMB) 3 0.2 false false Author 10033841 /api/author/10033841 Dávid Harsányi (marketing) Harsányi Dávid true 10033841 true Harsányi Dávid true false false AuthorshipType 1 /api/authorshiptype/1 Author 0 true 0 true false true PersonAuthorship 103511529 /api/authorship/103511529 Pacsi, Diána [Pacsi, Diána (Marketing), author] Gazdaság- és Regionális Tudományi Doktori Iskola (HUALS / MATE DI) 4 0.2 false false Author 10063704 /api/author/10063704 Diána Pacsi (Marketing) Pacsi Diána true 10063704 true Pacsi Diána true false false AuthorshipType 1 /api/authorshiptype/1 Author 0 true 0 true false true PersonAuthorship 103511530 /api/authorship/103511530 Szabó, Zoltán [Szabó, Zoltán (Marketing), author] Turizmus és Marketing Intézet (MET / ÜKT); Institute of Ecological Economics (SOE / FE) 5 0.2 false true Author 10013313 /api/author/10013313 Zoltán Szabó (Marketing) Szabó Zoltán true 10013313 true Szabó Zoltán true false false AuthorshipType 1 /api/authorshiptype/1 Author 0 true 0 true false true PublicationIdentifier 21723591 /api/publicationidentifier/21723591 DOI: 10.15170/MM.2022.56.02.01 PlainSource 6 /api/publicationsource/6 DOI PublicationSourceType 10001 /api/publicationsourcetype/10001 DOI true true true DOI DOI https://doi.org/@@@ true true 6 true GOLD true IDENTICAL 10.15170/MM.2022.56.02.01 https://doi.org/10.15170/MM.2022.56.02.01 true true PublicationIdentifier 28487339 /api/publicationidentifier/28487339 EDIT: 114983 SwordSource 92 /api/publicationsource/92 EDIT PublicationSourceType 10007 /api/publicationsourcetype/10007 Repozitórium true true true EDIT EDIT https://edit.elte.hu/xmlui/handle/10831/@@@ true true 92 true GREEN true 114983 https://edit.elte.hu/xmlui/handle/10831/114983 false true PublicationIdentifier 21723435 /api/publicationidentifier/21723435 Teljes dokumentum: https://journals.lib.pte.hu/index.php/mm/article/view/5840/5605 PlainSource 39 /api/publicationsource/39 Full text PublicationSourceType 10006 /api/publicationsourcetype/10006 Link true true true Teljes dokumentum Full text @@@ true true 39 true GOLD true IDENTICAL https://journals.lib.pte.hu/index.php/mm/article/view/5840/5605 https://journals.lib.pte.hu/index.php/mm/article/view/5840/5605 false true Classification 13154 /api/classification/13154 Marketing management true true MtaRating 508284 /api/mtarating/508284 IX. Committee on Economics:B hazai MARKETING ÉS MENEDZSMENT 1219-0349 2786-3395 RatingType 10012 /api/ratingtype/10012 IX. Committee on Economics GMB Institute 19066 /api/institute/19066 Committee on Economics HASSELIX GMB [1901-] 0 false true false Gazdaságtudományi Doktori Minősítő Bizottság Committee on Economics true 19066 true true true B hazai true 8284 true MtaRating 507457 /api/mtarating/507457 IX. Committee on Regional Studies:C hazai MARKETING ÉS MENEDZSMENT 1219-0349 2786-3395 RatingType 10010 /api/ratingtype/10010 IX. Committee on Regional Studies RegTB Institute 14100 /api/institute/14100 Committee on Regional Studies HASSELIX RTB [1901-] 0 false true false Regionális Tudományok Bizottsága Committee on Regional Studies true 14100 true true true C hazai true 7457 true /api/publication/33110185 Totth Gedeon et al. Kihívások a hazai KKV szektor döntéshozatalában – Fókuszban az online kommunikációs megjelenés. (2022) MARKETING ÉS MENEDZSMENT 1219-0349 2786-3395 56 2 3-12<div class="JournalArticle Publication long-list"> <div class="authors"> <img title="Forrásközlemény" style="float: left" src="/frontend/resources/grid/publication-core-icon.png"> <img title="Idézőközlemény" style="float: left" src="/frontend/resources/grid/publication-citation-icon.png"> <div class="autype autype0"> <span class="author-name" mtid="10008043"><a href="/gui2/?type=authors&mode=browse&sel=10008043" target="_blank">Totth Gedeon (<span class="authorship-author-name">Totth Gedeon</span> <span class="authorAux-mtmt"> Marketing</span>) </a> </span> <span class="author-affil"><span title="Budapesti Gazdasági Egyetem">BGE</span>/<span title="College of International Management and Business">CIMB</span>/Marketing Tanszék</span> ;&nbsp;&nbsp;&nbsp; <span class="author-name" mtid="10035186"><a href="/gui2/?type=authors&mode=browse&sel=10035186" target="_blank">Brávácz Ibolya (<span class="authorship-author-name">Brávácz Ibolya</span> <span class="authorAux-mtmt"> Közgazdaságtan, marketing</span>) </a> </span> <span class="author-affil"><span title="Eötvös Loránd University">ELTE</span>/<span title="Faculty of Economics">FoE</span>/Department of Argumentation Theories and Marketing</span> ;&nbsp;&nbsp;&nbsp; <span class="author-name" mtid="10033841"><a href="/gui2/?type=authors&mode=browse&sel=10033841" target="_blank">Harsányi Dávid (<span class="authorship-author-name">Harsányi Dávid</span> <span class="authorAux-mtmt"> marketing</span>) </a> </span> <span class="author-affil"><span title="Budapesti Gazdasági Egyetem">BGE</span>/<span title="College of International Management and Business">CIMB</span>/Marketing Tanszék</span> ;&nbsp;&nbsp;&nbsp; <span class="author-name" mtid="10063704"><a href="/gui2/?type=authors&mode=browse&sel=10063704" target="_blank">Pacsi Diána (<span class="authorship-author-name">Pacsi Diána</span> <span class="authorAux-mtmt"> Marketing</span>) </a> </span> <span class="author-affil"><span title="Hungarian University of Agriculture and Life Sciences">HUALS</span>/<span title="MATE Doktori Iskolák">MATE DI</span>/Gazdaság- és Regionális Tudományi Doktori Iskola </span> ;&nbsp;&nbsp;&nbsp; <span class="author-name" mtid="10013313"><a href="/gui2/?type=authors&mode=browse&sel=10013313" target="_blank">Szabó Zoltán (<span class="authorship-author-name">Szabó Zoltán</span> <span class="authorAux-mtmt"> Marketing</span>) </a> </span> <span class="author-affil"><span title="Budapest Metropolitan University">MET</span>/<span title="Üzleti, Kommunikációs és Turisztikai Kar ">ÜKT</span>/Turizmus és Marketing Intézet; <span title="University of Sopron">SOE</span>/<span title="Sándor Lámfalussy Faculty of Economics">FE</span>/Institute of Ecological Economics</span> </div> </div> <div class="title"><a href="/gui2/?mode=browse&params=publication;33110185" target="_blank">Kihívások a hazai KKV szektor döntéshozatalában – Fókuszban az online kommunikációs megjelenés</a></div> <div> <span class="journal-title">MARKETING ÉS MENEDZSMENT</span> <span class="journal-issn">(<a target="_blank" href="https://portal.issn.org/resource/ISSN/1219-0349">1219-0349</a> <a target="_blank" href="https://portal.issn.org/resource/ISSN/2786-3395">2786-3395</a>)</span>: <span class="journal-volume">56</span> <span class="journal-issue">2</span> <span class="page"> pp 3-12 </span> <span class="year">(2022)</span> </div> <div class="pub-footer"> <span class="language" xmlns="http://www.w3.org/1999/html">Language: Hungarian | </span> <span class="identifiers"> <span class="id identifier oa_GOLD" title=" Gold "> <a style="color:blue" title="10.15170/MM.2022.56.02.01" target="_blank" href="https://doi.org/10.15170/MM.2022.56.02.01"> DOI </a> </span> <span class="id identifier oa_GREEN" title=" Green "> <a style="color:black" title="114983" target="_blank" href="https://edit.elte.hu/xmlui/handle/10831/114983"> EDIT </a> </span> <span class="id identifier oa_GOLD" title=" Gold "> <a style="color:blue" title="https://journals.lib.pte.hu/index.php/mm/article/view/5840/5605" target="_blank" href="https://journals.lib.pte.hu/index.php/mm/article/view/5840/5605"> Full text </a> </span> </span> <OnlyViewableByAuthor><div class="ratings"> <div class="journal-subject">Committee on Economics HASSELIX GMB [1901-]&nbsp;&nbsp;&nbsp;B hazai</div> <div class="journal-subject">Committee on Regional Studies HASSELIX RTB [1901-]&nbsp;&nbsp;&nbsp;C hazai</div> </div></OnlyViewableByAuthor> <div class="publication-citation" style="margin-left: 0.5cm;"> <span title="" class="citingPub-count">Citing papers: 14</span> | Independent citation: 13 | Self citation: 1 | Unknown citation: 0 | Number of citations in Scopus:&nbsp;1 | WoS/Scopus assigned:&nbsp;1 | Number of citations with DOI:&nbsp;12 </div> <div class="publication-citation"> <a target="_blank" href="/api/publication?cond=citations.related;eq;33110185&sort=publishedYear,desc&sort=title"> Number of cited publications: 8 </a> </div> <div class="mtid"><span class="long-pub-mtid">Publication: 33110185</span> | <span class="status-data status-VALIDATED"> Validated </span> Core Citing | <span class="type-subtype">Journal Article ( Article ) </span> | <span class="pub-category">Scientific</span> | <span class="publication-sourceOfData">kézi felvitel</span> </div> <div class="lastModified">Last Modified: 2023.08.04. 14:14 Andrea Hargitai-Lőrincz (BGE KKK admin 5) </div> </div></div>