{ "labelLang" : "hun", "responseDate" : "2024-03-28 23:47", "content" : { "otype" : "BookChapter", "mtid" : 33032712, "status" : "APPROVED", "published" : true, "unhandledTickets" : 0, "deleted" : false, "lastRefresh" : "2023-06-14T14:23:05.155+0000", "lastModified" : "2022-07-29T13:54:06.489+0000", "created" : "2022-07-29T13:53:16.708+0000", "creator" : { "otype" : "Author", "mtid" : 10011954, "link" : "/api/author/10011954", "label" : "Vasa László (Gazdálkodástudomány)", "familyName" : "Vasa", "givenName" : "László", "published" : true, "oldId" : 10011954, "snippet" : true }, "lastDuplumOK" : "2023-06-14T10:02:55.414+0000", "lastDuplumSearch" : "2023-06-14T10:02:55.414+0000", "core" : false, "citation" : true, "publicationPending" : false, "type" : { "otype" : "PublicationType", "mtid" : 25, "link" : "/api/publicationtype/25", "label" : "Könyvrészlet", "code" : 25, "otypeName" : "BookChapter", "listPosition" : 2, "published" : true, "oldId" : 25, "snippet" : true }, "subType" : { "otype" : "SubType", "mtid" : 10000303, "link" : "/api/subtype/10000303", "label" : "Szaktanulmány (Könyvrészlet)", "name" : "Szaktanulmány", "nameEng" : "Study", "docType" : { "otype" : "PublicationType", "mtid" : 25, "link" : "/api/publicationtype/25", "label" : "Könyvrészlet", "code" : 25, "otypeName" : "BookChapter", "listPosition" : 2, "published" : true, "oldId" : 25, "snippet" : true }, "listPosition" : 219, "published" : true, "oldId" : 10000303, "snippet" : true }, "category" : { "otype" : "Category", "mtid" : 1, "link" : "/api/category/1", "label" : "Tudományos", "published" : true, "oldId" : 1, "snippet" : true }, "languages" : [ { "otype" : "Language", "mtid" : 10002, "link" : "/api/language/10002", "label" : "Angol", "name" : "Angol", "nameEng" : "English", "published" : true, "oldId" : 2, "snippet" : true } ], "firstAuthor" : "Machado, Evelin", "authorships" : [ { "otype" : "PersonAuthorship", "mtid" : 103020921, "link" : "/api/authorship/103020921", "label" : "Machado, Evelin", "listPosition" : 1, "share" : 0.5, "first" : true, "last" : false, "corresponding" : false, "familyName" : "Machado", "givenName" : "Evelin", "authorTyped" : true, "editorTyped" : false, "otherTyped" : false, "type" : { "otype" : "AuthorshipType", "mtid" : 1, "link" : "/api/authorshiptype/1", "label" : "Szerző", "code" : 0, "published" : true, "oldId" : 0, "snippet" : true }, "published" : false, "snippet" : true }, { "otype" : "PersonAuthorship", "mtid" : 103020922, "link" : "/api/authorship/103020922", "label" : "Miranda, Sandra", "listPosition" : 2, "share" : 0.5, "first" : false, "last" : true, "corresponding" : false, "familyName" : "Miranda", "givenName" : "Sandra", "authorTyped" : true, "editorTyped" : false, "otherTyped" : false, "type" : { "otype" : "AuthorshipType", "mtid" : 1, "link" : "/api/authorshiptype/1", "label" : "Szerző", "code" : 0, "published" : true, "oldId" : 0, "snippet" : true }, "published" : false, "snippet" : true } ], "title" : "The Impact of Social Media Communication on Personal Brand Management", "identifiers" : [ { "otype" : "PublicationIdentifier", "mtid" : 21511002, "link" : "/api/publicationidentifier/21511002", "label" : "DOI: 10.1007/978-981-16-9272-7_33", "source" : { "otype" : "PlainSource", "mtid" : 6, "link" : "/api/publicationsource/6", "label" : "DOI", "type" : { "otype" : "PublicationSourceType", "mtid" : 10001, "link" : "/api/publicationsourcetype/10001", "label" : "DOI", "mayHaveOa" : true, "published" : true, "snippet" : true }, "name" : "DOI", "nameEng" : "DOI", "linkPattern" : "https://doi.org/@@@", "publiclyVisible" : true, "published" : true, "oldId" : 6, "snippet" : true }, "idValue" : "10.1007/978-981-16-9272-7_33", "realUrl" : "https://doi.org/10.1007/978-981-16-9272-7_33", "published" : false, "snippet" : true }, { "otype" : "PublicationIdentifier", "mtid" : 22413492, "link" : "/api/publicationidentifier/22413492", "label" : "WoS: 000833486400033", "source" : { "otype" : "PlainSource", "mtid" : 1, "link" : "/api/publicationsource/1", "label" : "WoS", "type" : { "otype" : "PublicationSourceType", "mtid" : 10003, "link" : "/api/publicationsourcetype/10003", "label" : "Indexelő adatbázis", "mayHaveOa" : false, "published" : true, "snippet" : true }, "name" : "WoS", "nameEng" : "WoS", "linkPattern" : "https://www.webofscience.com/wos/woscc/full-record/@@@", "publiclyVisible" : true, "published" : true, "oldId" : 1, "snippet" : true }, "validState" : "IDENTICAL", "idValue" : "000833486400033", "realUrl" : "https://www.webofscience.com/wos/woscc/full-record/000833486400033", "published" : false, "snippet" : true }, { "otype" : "PublicationIdentifier", "mtid" : 21511003, "link" : "/api/publicationidentifier/21511003", "label" : "Egyéb URL: https://link.springer.com/10.1007/978-981-16-9272-7_33", "source" : { "otype" : "PlainSource", "mtid" : 40, "link" : "/api/publicationsource/40", "label" : "Egyéb URL", "type" : { "otype" : "PublicationSourceType", "mtid" : 10006, "link" : "/api/publicationsourcetype/10006", "label" : "Link", "mayHaveOa" : true, "published" : true, "snippet" : true }, "name" : "Egyéb URL", "nameEng" : "Egyéb URL", "linkPattern" : "@@@", "publiclyVisible" : true, "published" : true, "oldId" : 40, "snippet" : true }, "idValue" : "https://link.springer.com/10.1007/978-981-16-9272-7_33", "realUrl" : "https://link.springer.com/10.1007/978-981-16-9272-7_33", "published" : false, "snippet" : true } ], "firstPage" : "405", "lastPage" : "413", "internalId" : "Chapter 33", "firstPageOrInternalIdForSort" : "405, Chapter 33", "pageLength" : 9, "publishedYear" : 2022, "digital" : true, "printed" : true, "collaboration" : "INTERNATIONAL", "sourceYear" : 2022, "foreignEdition" : true, "foreignLanguage" : true, "fullPublication" : true, "conferencePublication" : false, "nationalOrigin" : false, "missingAuthor" : false, "oaType" : "NONE", "oaCheckDate" : "2023-06-14", "oaFree" : false, "citationCount" : 0, "citationCountUnpublished" : 0, "citationCountWoOther" : 0, "independentCitCountWoOther" : 0, "doiCitationCount" : 0, "wosCitationCount" : 0, "scopusCitationCount" : 0, "independentCitationCount" : 0, "unhandledCitationCount" : 0, "citingPubCount" : 0, "independentCitingPubCount" : 0, "unhandledCitingPubCount" : 0, "citedPubCount" : 2, "citedCount" : 2, "references" : [ { "otype" : "Reference", "mtid" : 32511403, "link" : "/api/reference/32511403", "label" : "1. Cardoso, et al.: (2015). Business models and social media. “Telcos”, Legacy Media, New Media and Journalistic Start-ups in Digital Navigation. A prospective study (2015–2020)", "listPosition" : 1, "published" : false, "snippet" : true }, { "otype" : "Reference", "mtid" : 32511404, "link" : "/api/reference/32511404", "label" : "2. Parmentier, M., Fischer, E., Reuber, A.: Positioning people brands in established organizational fields. J. Acad. Market. Sci. 41, 373–387 (2013), DOI: 10.1007/s11747-012-0309-2", "listPosition" : 2, "doi" : "10.1007/s11747-012-0309-2", "published" : false, "snippet" : true }, { "otype" : "Reference", "mtid" : 32511405, "link" : "/api/reference/32511405", "label" : "3. Molyneux, L.: What journalists retweet: opinion, humor, and brand development on Twitter. Journalism 16, 920–935 (2015), DOI: 10.1177/1464884914550135", "listPosition" : 3, "doi" : "10.1177/1464884914550135", "published" : false, "snippet" : true }, { "otype" : "Reference", "mtid" : 32511406, "link" : "/api/reference/32511406", "label" : "4. Schlosser, F., McPhee, D., Forsyth, J.: Chance events and executive career rebranding: implications for career coaches and nonprofit HRM. Hum. Resour. Manage. 56, 571–591 (2017), DOI: 10.1002/hrm.21789", "listPosition" : 4, "doi" : "10.1002/hrm.21789", "published" : false, "snippet" : true }, { "otype" : "Reference", "mtid" : 32511407, "link" : "/api/reference/32511407", "label" : "5. Lair, D., Sullivan, K., Cheney, G.: Marketing and the reshaping of the professional self: the rhetoric and ethics of personal branding. Communicate 18, 307–343 (2005)", "listPosition" : 5, "published" : false, "snippet" : true }, { "otype" : "Reference", "mtid" : 32511408, "link" : "/api/reference/32511408", "label" : "6. Marwick, A., & boyd, D.: Tweet sincerely, tweet passionately: Twitter users, context collapse, and the imagined audience. New Media Soc. 13(1), 114–133 (2010), DOI: 10.1177/1461444810365313", "listPosition" : 6, "doi" : "10.1177/1461444810365313", "published" : false, "snippet" : true }, { "otype" : "Reference", "mtid" : 32511409, "link" : "/api/reference/32511409", "label" : "7. Bendisch, F., Larsen, G., Trueman, M.: Fame and fortune: a conceptual model of CEO brands. Eur. J. Mark. 47, 596–614 (2013), DOI: 10.1108/03090561311297472", "listPosition" : 7, "doi" : "10.1108/03090561311297472", "published" : false, "snippet" : true }, { "otype" : "Reference", "mtid" : 32511410, "link" : "/api/reference/32511410", "label" : "8. Khedher, M.: A brand for everyone: guidelines for personal brand management. J. Global Bus. 9, 19–27 (2015)", "listPosition" : 8, "published" : false, "snippet" : true }, { "otype" : "Reference", "mtid" : 32511411, "link" : "/api/reference/32511411", "label" : "9. Chen, C.: Exploitation of personal branding on YouTube. Journal of Internet Commerce 12(4), 332–347 (2013), DOI: 10.1080/15332861.2013.859041", "listPosition" : 9, "doi" : "10.1080/15332861.2013.859041", "published" : false, "snippet" : true }, { "otype" : "Reference", "mtid" : 32511412, "link" : "/api/reference/32511412", "label" : "10. Gandini, A.: Digital work: self-branding and social capital in the freelance knowledge economy. Brand Theory 16, 123–132 (2016)", "listPosition" : 10, "published" : false, "snippet" : true }, { "otype" : "Reference", "mtid" : 32511413, "link" : "/api/reference/32511413", "label" : "11. Labrecque, L., Markos, E., Milne, G.: Online personal branding: processes, challenges and implications. J. Interact. Mark. 25, 37–50 (2011), DOI: 10.1016/j.intmar.2010.09.002", "listPosition" : 11, "doi" : "10.1016/j.intmar.2010.09.002", "published" : false, "snippet" : true }, { "otype" : "Reference", "mtid" : 32511414, "link" : "/api/reference/32511414", "label" : "12. Harris, L., Rae, A.: Building a personal brand through social networking. J. Bus. Strateg. 32(5), 14–21 (2011), DOI: 10.1108/02756661111165435", "listPosition" : 12, "doi" : "10.1108/02756661111165435", "published" : false, "snippet" : true }, { "otype" : "Reference", "mtid" : 32511415, "link" : "/api/reference/32511415", "label" : "13. De Chernatony, L., McDonald, M.: Creating Powerful Brands: In Consumer, Service and Industrial Markets, 3rd edn. Elsevier, Oxford (2003)", "listPosition" : 13, "published" : false, "snippet" : true }, { "otype" : "Reference", "mtid" : 32511416, "link" : "/api/reference/32511416", "label" : "14. Roper, S., Fill, C.: Corporate Reputation: Branding and Communication. Pearson, Essex (2012)", "listPosition" : 14, "published" : false, "snippet" : true }, { "otype" : "Reference", "mtid" : 32511417, "link" : "/api/reference/32511417", "label" : "15. Keller, K.: Strategic Brand Management: Building, Measuring, and Managing Brand Assets, 3rd edn. Pearson, New Jersey (2008)", "listPosition" : 15, "published" : false, "snippet" : true }, { "otype" : "Reference", "mtid" : 32511418, "link" : "/api/reference/32511418", "label" : "16. Gringarten, H.: Price and store image as mitigating factors in the perception and evaluation of retailers’ customer-based brand equity. J. Multi. Res. 10(1–2), 51–84 (2018)", "listPosition" : 16, "published" : false, "snippet" : true }, { "otype" : "Reference", "mtid" : 32511419, "link" : "/api/reference/32511419", "label" : "17. Barwise, P., Meehan, S.: The One Thing You Must Get Right When Building a Brand. Harvard Business Review, December issue (2010)", "listPosition" : 17, "published" : false, "snippet" : true }, { "otype" : "Reference", "mtid" : 32511420, "link" : "/api/reference/32511420", "label" : "18. Holt, D.: Branding in the age of social media. Harvard Bus. Rev. (2016)", "listPosition" : 18, "published" : false, "snippet" : true }, { "otype" : "Reference", "mtid" : 32511421, "link" : "/api/reference/32511421", "label" : "19. Gensler, S., Völckner, F., Liu-Thompkins, Y., Wiertz, C.: Managing brands in the social media environment. J. Interact. Mark. 27, 242–256 (2013), DOI: 10.1016/j.intmar.2013.09.004", "listPosition" : 19, "doi" : "10.1016/j.intmar.2013.09.004", "published" : false, "snippet" : true }, { "otype" : "Reference", "mtid" : 32511422, "link" : "/api/reference/32511422", "label" : "20. Singh, S., Sonnenburg, S.: Brand Performances in social media. J. Interact. Mark. 26, 189–197 (2012), DOI: 10.1016/j.intmar.2012.04.001", "listPosition" : 20, "doi" : "10.1016/j.intmar.2012.04.001", "published" : false, "snippet" : true }, { "otype" : "Reference", "mtid" : 32511423, "link" : "/api/reference/32511423", "label" : "21. Castells, M.: Communication, power and counter power in the network society. Int. J. Commun. 1(1), 238–266 (2007)", "listPosition" : 21, "published" : false, "snippet" : true }, { "otype" : "Reference", "mtid" : 32511424, "link" : "/api/reference/32511424", "label" : "22. Boyd, D., Ellison, N.: Social Networking sites: definition, history, and scholarship. J. Comput. Mediated Commun. 13(1), 210–230 (2007), DOI: 10.1111/j.1083-6101.2007.00393.x", "listPosition" : 22, "doi" : "10.1111/j.1083-6101.2007.00393.x", "published" : false, "snippet" : true }, { "otype" : "Reference", "mtid" : 32511425, "link" : "/api/reference/32511425", "label" : "23. Jones, B., Leverenz, C.: Building personal brands with digital narrative ePortfolios. Int. J. ePortfolio 7(1), 67–91 (2017)", "listPosition" : 23, "published" : false, "snippet" : true }, { "otype" : "Reference", "mtid" : 32511426, "link" : "/api/reference/32511426", "label" : "24. Holton, A., Molyneux, L.: Identity lost? The personal impact of brand journalism. Journalism 18, 195–210 (2017), DOI: 10.1177/1464884915608816", "listPosition" : 24, "doi" : "10.1177/1464884915608816", "published" : false, "snippet" : true }, { "otype" : "Reference", "mtid" : 32511427, "link" : "/api/reference/32511427", "label" : "25. Pera, R., Viglia, G., Furlan, R.: Who am I? How self-counting builds digital personal reputation. J. Interact. Mark. 35, 44–55 (2016), DOI: 10.1016/j.intmar.2015.11.002", "listPosition" : 25, "doi" : "10.1016/j.intmar.2015.11.002", "published" : false, "snippet" : true }, { "otype" : "Reference", "mtid" : 32511428, "link" : "/api/reference/32511428", "label" : "26. Ottovordemgentschenfelde, S.: Organizational, professional, personal: an exploratory study of political journalists and their hybrid branding on twitter. Journalism 18, 64–80 (2017), DOI: 10.1177/1464884916657524", "listPosition" : 26, "doi" : "10.1177/1464884916657524", "published" : false, "snippet" : true }, { "otype" : "Reference", "mtid" : 32511429, "link" : "/api/reference/32511429", "label" : "27. Lee, J., Cavanaugh, T.: Building your brand: the integration of infographic curriculum as student self-analysis tools and self-branding resources. J. Hosp. Leisure Sports Tourism Educ. 18, 61–68 (2016), DOI: 10.1016/j.jhlste.2016.03.001", "listPosition" : 27, "doi" : "10.1016/j.jhlste.2016.03.001", "published" : false, "snippet" : true }, { "otype" : "Reference", "mtid" : 32511430, "link" : "/api/reference/32511430", "label" : "28. Omojola, O.: Public mindset and influence on personal political branding. J. Soc. Sci. 16, 127–134 (2008)", "listPosition" : 28, "published" : false, "snippet" : true }, { "otype" : "Reference", "mtid" : 32511431, "link" : "/api/reference/32511431", "label" : "29. De la Morena, T. M. (2014). Evolución del concepto de marca personal. Análisis de la repercusión de la prensa en la creación de marca personal en la época victoriana. Historia Y Comunicación Social. 19, 393–401. https://doi.org/10.5209/rev_HICS.2014.v19.44965, DOI: 10.5209/rev_HICS.2014.v19.44965", "listPosition" : 29, "doi" : "10.5209/rev_HICS.2014.v19.44965", "published" : false, "snippet" : true }, { "otype" : "Reference", "mtid" : 32511432, "link" : "/api/reference/32511432", "label" : "30. Keller, K.: Conceptualizing, measuring, and managing customer-based brand equity. J. Market. 57, 1–22 (1993), DOI: 10.1177/002224299305700101", "listPosition" : 30, "doi" : "10.1177/002224299305700101", "published" : false, "snippet" : true }, { "otype" : "Reference", "mtid" : 32511433, "link" : "/api/reference/32511433", "label" : "31. Aaker, J.: Dimensions of brand personality. J. Mark. 34, 347–356 (1997), DOI: 10.1177/002224379703400304", "listPosition" : 31, "doi" : "10.1177/002224379703400304", "published" : false, "snippet" : true }, { "otype" : "Reference", "mtid" : 32511434, "link" : "/api/reference/32511434", "label" : "32. Manai, A., Holmlund, M.: Brand self-marketing competencies for business students. Mark. Intell. Plan. 33, 749–762 (2015), DOI: 10.1108/MIP-09-2013-0141", "listPosition" : 32, "doi" : "10.1108/MIP-09-2013-0141", "published" : false, "snippet" : true }, { "otype" : "Reference", "mtid" : 32511435, "link" : "/api/reference/32511435", "label" : "33. Lorgnier, N., O’Rourke, S.: Improving students communication skills and awareness online, an opportunity to enhance learning and help personal branding. In: 5th International Proceedings on Technology, Education and Development Conference, pp. 12–20, Valencia (2011)", "listPosition" : 33, "published" : false, "snippet" : true }, { "otype" : "Reference", "mtid" : 32511436, "link" : "/api/reference/32511436", "label" : "34. Centeno, D., Wang, J.: Celebrities as human brands: an inquiry into the co-creation of brand identities as participation actors. J. Bus. Res. 74, 133–138 (2017), DOI: 10.1016/j.jbusres.2016.10.024", "listPosition" : 34, "doi" : "10.1016/j.jbusres.2016.10.024", "published" : false, "snippet" : true }, { "otype" : "Reference", "mtid" : 32511437, "link" : "/api/reference/32511437", "label" : "35. Erz, A., Christensen, A.: Turning consumers into brands: tracing transformation processes of blogging practice. J. Interact. Mark. 43, 69–82 (2018), DOI: 10.1016/j.intmar.2017.12.002", "listPosition" : 35, "doi" : "10.1016/j.intmar.2017.12.002", "published" : false, "snippet" : true }, { "otype" : "Reference", "mtid" : 32511438, "link" : "/api/reference/32511438", "label" : "36. Arruda, W.: An introduction to Personal Branding: a revolution in the way we manage our careers. http://www.reachcc.com. Last accessed 2020/11/21", "listPosition" : 36, "published" : false, "snippet" : true }, { "otype" : "Reference", "mtid" : 32511439, "link" : "/api/reference/32511439", "label" : "37. Castrillon, C.: Why Personal Branding is More Important Than Ever. Forbes, https://www.forbes.com/sites/carolinecastrillon,why-personal-branding-ismoreimportant-than-ever. Last accessed 2019/02/12", "listPosition" : 37, "published" : false, "snippet" : true }, { "otype" : "Reference", "mtid" : 32511440, "link" : "/api/reference/32511440", "label" : "38. Cederberg, C.: Personal branding for psychologists: ethically navigating an emerging vocational trend. Prof. Psychol. Res. Pract. 48(3), 183–190 (2017), DOI: 10.1037/pro0000129", "listPosition" : 38, "doi" : "10.1037/pro0000129", "published" : false, "snippet" : true }, { "otype" : "Reference", "mtid" : 32511441, "link" : "/api/reference/32511441", "label" : "39. Deuze, M.: Media life. Media Cult. Soc. 33(1), 137–148 (2011), DOI: 10.1177/0163443710386518", "listPosition" : 39, "doi" : "10.1177/0163443710386518", "published" : false, "snippet" : true }, { "otype" : "Reference", "mtid" : 32511442, "link" : "/api/reference/32511442", "label" : "40. Silverstone, R.: Why Study the Media? Sage, London (1999)", "listPosition" : 40, "published" : false, "snippet" : true }, { "otype" : "Reference", "mtid" : 32511443, "link" : "/api/reference/32511443", "label" : "41. Curran, J.: Power Without Responsibility. Routledge, London (2003), DOI: 10.4324/9780203380413", "listPosition" : 41, "doi" : "10.4324/9780203380413", "published" : false, "snippet" : true }, { "otype" : "Reference", "mtid" : 32511444, "link" : "/api/reference/32511444", "label" : "42. Castells, M.: End of the Millennium. The Information Age: Economy, Society, and Culture, 2nd edn. Wiley-Blackwell Publication, New York (2010)", "listPosition" : 42, "published" : false, "snippet" : true }, { "otype" : "Reference", "mtid" : 32511445, "link" : "/api/reference/32511445", "label" : "43. Shepherd, I.D.H.: From cattle and coke to Charlie: meeting the challenge of selfmarketing and personal branding. J. Mark. Manage. 21, 589–606 (2005). https://doi.org/10.1362/0267257054307381, DOI: 10.1362/0267257054307381", "listPosition" : 43, "doi" : "10.1362/0267257054307381", "published" : false, "snippet" : true }, { "otype" : "Reference", "mtid" : 32511446, "link" : "/api/reference/32511446", "label" : "44. Kleppinger, C., Cain, J.: Personal digital branding as a professional asset in the digital age. Am. J. Pharm. Educ. 1, 13–19 (2015)", "listPosition" : 44, "published" : false, "snippet" : true }, { "otype" : "Reference", "mtid" : 32511447, "link" : "/api/reference/32511447", "label" : "45. Taboada, M.: Evolución del concepto de marca personal. Analyses of the repercussions of the press on personal branding in the Victorian era. History Commun. 19, 393–401 (2014), DOI: 10.5209/rev_HICS.2014.v19.44965", "listPosition" : 45, "doi" : "10.5209/rev_HICS.2014.v19.44965", "published" : false, "snippet" : true }, { "otype" : "Reference", "mtid" : 32511448, "link" : "/api/reference/32511448", "label" : "46. Schawbel, D.: Me 2.0 Revised and Updated Edition: 4 Steps to Building Your Future. Pearson, New York (2010)", "listPosition" : 46, "published" : false, "snippet" : true } ], "hasCitationDuplums" : false, "userChangeableUntil" : "2022-10-27T13:54:06.343+0000", "directInstitutesForSort" : "", "ownerAuthorCount" : 5, "ownerInstituteCount" : 99, "directInstituteCount" : 0, "authorCount" : 2, "contributorCount" : 0, "book" : { "otype" : "Book", "mtid" : 32741342, "link" : "/api/publication/32741342", "label" : "Bogdanović Zorica. Marketing and Smart Technologies: Proceedings of ICMarkTech 2021, Volume 2. (2022) ISBN:9789811692727; 9789811692710", "core" : false, "citation" : false, "publicationPending" : false, "type" : { "otype" : "PublicationType", "mtid" : 23, "link" : "/api/publicationtype/23", "label" : "Könyv", "code" : 23, "otypeName" : "Book", "listPosition" : 3, "published" : true, "oldId" : 23, "snippet" : true }, "subType" : { "otype" : "SubType", "mtid" : 10000144, "link" : "/api/subtype/10000144", "label" : "Konferenciakötet (Könyv)", "name" : "Konferenciakötet", "nameEng" : "Conference proceedings", "docType" : { "otype" : "PublicationType", "mtid" : 23, "link" : "/api/publicationtype/23", "label" : "Könyv", "code" : 23, "otypeName" : "Book", "listPosition" : 3, "published" : true, "oldId" : 23, "snippet" : true }, "listPosition" : 345, "published" : true, "oldId" : 10000144, "snippet" : true }, "category" : { "otype" : "Category", "mtid" : 1, "link" : "/api/category/1", "label" : "Tudományos", "published" : true, "oldId" : 1, "snippet" : true }, "languages" : [ { "otype" : "Language", "mtid" : 10002, "link" : "/api/language/10002", "label" : "Angol", "name" : "Angol", "nameEng" : "English", "published" : true, "oldId" : 2, "snippet" : true } ], "title" : "Marketing and Smart Technologies", "identifiers" : [ { "otype" : "PublicationIdentifier", "mtid" : 20781895, "link" : "/api/publicationidentifier/20781895", "label" : "ISBN: 9789811692727", "source" : { "otype" : "PlainSource", "mtid" : 122, "link" : "/api/publicationsource/122", "label" : "ISBN", "type" : { "otype" : "PublicationSourceType", "mtid" : 10002, "link" : "/api/publicationsourcetype/10002", "label" : "Egyéb", "mayHaveOa" : false, "published" : true, "snippet" : true }, "name" : "ISBN", "nameEng" : "ISBN", "linkPattern" : "https://www.worldcat.org/search?q=isbn%3A@@@", "publiclyVisible" : true, "published" : true, "oldId" : 122, "snippet" : true }, "idValue" : "9789811692727", "realUrl" : "https://www.worldcat.org/search?q=isbn%3A9789811692727", "published" : false, "snippet" : true }, { "otype" : "PublicationIdentifier", "mtid" : 20781894, "link" : "/api/publicationidentifier/20781894", "label" : "ISBN: 9789811692710", "source" : { "otype" : "PlainSource", "mtid" : 122, "link" : "/api/publicationsource/122", "label" : "ISBN", "type" : { "otype" : "PublicationSourceType", "mtid" : 10002, "link" : "/api/publicationsourcetype/10002", "label" : "Egyéb", "mayHaveOa" : false, "published" : true, "snippet" : true }, "name" : "ISBN", "nameEng" : "ISBN", "linkPattern" : "https://www.worldcat.org/search?q=isbn%3A@@@", "publiclyVisible" : true, "published" : true, "oldId" : 122, "snippet" : true }, "idValue" : "9789811692710", "realUrl" : "https://www.worldcat.org/search?q=isbn%3A9789811692710", "published" : false, "snippet" : true }, { "otype" : "PublicationIdentifier", "mtid" : 20781893, "link" : "/api/publicationidentifier/20781893", "label" : "Egyéb URL: https://link.springer.com/10.1007/978-981-16-9272-7", "source" : { "otype" : "PlainSource", "mtid" : 40, "link" : "/api/publicationsource/40", "label" : "Egyéb URL", "type" : { "otype" : "PublicationSourceType", "mtid" : 10006, "link" : "/api/publicationsourcetype/10006", "label" : "Link", "mayHaveOa" : true, "published" : true, "snippet" : true }, "name" : "Egyéb URL", "nameEng" : "Egyéb URL", "linkPattern" : "@@@", "publiclyVisible" : true, "published" : true, "oldId" : 40, "snippet" : true }, "idValue" : "https://link.springer.com/10.1007/978-981-16-9272-7", "realUrl" : "https://link.springer.com/10.1007/978-981-16-9272-7", "published" : false, "snippet" : true } ], "publishedAt" : [ { "otype" : "City", "mtid" : 10493, "link" : "/api/city/10493", "label" : "Singapore, Szingapúr", "partOf" : { "otype" : "Country", "mtid" : 10074, "link" : "/api/country/10074", "label" : "Szingapúr", "published" : true, "oldId" : 2151549, "snippet" : true }, "published" : true, "oldId" : 1027370, "snippet" : true } ], "pageLength" : 188, "publishedYear" : 2022, "foreignEdition" : true, "foreignLanguage" : true, "fullPublication" : false, "conferencePublication" : true, "duplumRole" : "SUSPECT", "published" : true, "snippet" : true }, "hasQualityFactor" : false, "link" : "/api/publication/33032712", "label" : "Machado Evelin et al. The Impact of Social Media Communication on Personal Brand Management. (2022) Megjelent: Marketing and Smart Technologies pp. 405-413", "template" : "