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For this purpose, researchers \ntraditionally categorize the speakers of a speech community on \nthe basis of demographic and socioeconomic features; however, \nthese parameters prove not to be sufficient to identify \ninnovative speakers in all cases. It may be argued, however, \nthat the speaker’s implicit attitude towards linguistic \ninnovations may also be captured and may be a good indicator \nof the speaker’s innovative linguistic behavior. This line of \nresearch is not yet well elaborated on, probably due to the \ncomplexity of the attitude construct (which makes the \nmeasurement of implicit attitudes a challenging task), and the \ndifficulty of grasping attitude towards linguistic innovations \nas such. The present study aims at addressing the potentials \npresent in this aspect of sociolinguistic investigation. We \nreview the psychological literature on the attitude construct \nand propose that a method borrowed from social psychology, the \nImplicit Association Test (IAT), may be adapted for the \nmeasurement of implicit attitude towards linguistic \ninnovations if used with a linguistic variable that is subject \nto an ongoing language change as the test variable (or \ntarget). We report a pre-test conducted for variable selection \nfor the adaptation of the IAT, and analyze data gathered by \nmeans of this newly created method for capturing implicit \ninnovative linguistic attitude. 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