https://m2.mtmt.hu/ hun 2026-05-02 15:46 BookChapter 32108228 VALIDATED true 0 false 2025-08-28T08:03:52.835+0000 2022-08-15T09:50:44.694+0000 2021-07-20T18:46:43.088+0000 true 10058409 Lantos Zoltán /api/author/10058409 Author true 10058409 2021-07-30T10:23:11.148+0000 2021-07-30T10:23:11.148+0000 2022-08-15T09:50:44.935+0000 true 10069305 Kondor Zóra /api/admin/10069305 Admin true true false true 25 25 /api/publicationtype/25 PublicationType 2 true 25 BookChapter true 10000303 Study true 25 25 /api/publicationtype/25 PublicationType 2 true 25 BookChapter /api/subtype/10000303 Szaktanulmány SubType 219 true 10000303 true 1 /api/category/1 Category true 1 Lantos, Zoltán From Health Care Marketing to Personalized Health 63 75 63 13 2021 We live in an era of substantial system transformation characterized by not only digitalization and automation, but also the need of social innovation. That also af- fects the complete health ecosystem becoming a data driven, human-centric ser- vice network focusing rather on maintenance of health than curation of diseases. In this paper, I demonstrate the shift from traditional intervention-based health care system to the health-centric service ecosystem, that were strongly supported by new economic models paving the way for marketing to become an important driver in value generation. The result will soon be one-person target groups for many digitalized health services. true true NATIONAL 2021 false true true false true false NONE 2025-08-28 false 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 2 2 false 10058409 false false false 2021-10-18T18:46:44.154+0000 1 8 0 1 0 true 248 true 10002 English /api/language/10002 Angol Language true 2 false true 10003 true 10001 /api/country/10001 Country true 1 /api/city/10003 City true 10005024 true 18957095 IDENTICAL /api/publicationidentifier/18957095 https://www.worldcat.org/search?q=isbn%3A9789635038688 9789635038688 PublicationIdentifier true 122 ISBN https://www.worldcat.org/search?q=isbn%3A@@@ /api/publicationsource/122 ISBN PlainSource true true 10002 /api/publicationsourcetype/10002 PublicationSourceType true false 122 true false true 18957096 IDENTICAL /api/publicationidentifier/18957096 https://www.worldcat.org/search?q=isbn%3A9789635038695 9789635038695 PublicationIdentifier true 122 ISBN https://www.worldcat.org/search?q=isbn%3A@@@ /api/publicationsource/122 ISBN PlainSource true true 10002 /api/publicationsourcetype/10002 PublicationSourceType true false 122 true false true 18966858 GREEN IDENTICAL /api/publicationidentifier/18966858 http://unipub.lib.uni-corvinus.hu/6625 6625 PublicationIdentifier true 94 http://unipub.lib.uni-corvinus.hu/@@@ /api/publicationsource/94 CorvinusKutatasok SwordSource true true 10007 /api/publicationsourcetype/10007 PublicationSourceType true true 94 true false true /api/publication/32082607 http://unipub.lib.uni-corvinus.hu/6625 true true 23 23 /api/publicationtype/23 PublicationType 3 true 23 Book New perspectives in serving customers, patients, and organizations false true 32082607 true false false true true 10000395 Study collection true 23 23 /api/publicationtype/23 PublicationType 3 true 23 Book /api/subtype/10000395 Tanulmánykötet SubType 344 true 10000395 false Book 2021 true 1 /api/category/1 Category true 1 false Language 10002 /api/language/10002 Angol English true 2 true PersonAuthorship 96853699 /api/authorship/96853699 1 1.0 true false Author 10058409 /api/author/10058409 Lantos Zoltán true 10058409 true Lantos Zoltán true false false AuthorshipType 1 /api/authorshiptype/1 0 true 0 true false true PublicationIdentifier 21579809 /api/publicationidentifier/21579809 PlainSource 39 /api/publicationsource/39 PublicationSourceType 10006 /api/publicationsourcetype/10006 true true true Teljes dokumentum Full text @@@ true true 39 true IDENTICAL http://unipub.lib.uni-corvinus.hu/6625/1/tiszteletkotet_simon_judit_kemeny_i_kun_zsuzsanna_new_perspectives_in_serving_customers.pdf#page=63 http://unipub.lib.uni-corvinus.hu/6625/1/tiszteletkotet_simon_judit_kemeny_i_kun_zsuzsanna_new_perspectives_in_serving_customers.pdf#page=63 true true Classification 13075 /api/classification/13075 true true Classification 13076 /api/classification/13076 true true Classification 13154 /api/classification/13154 true true Classification 13155 /api/classification/13155 true true Classification 10001 /api/classification/10001 true true Keyword 1712631 /api/keyword/1712631 true true /api/publication/32108228 <div class="BookChapter Publication long-list"> <div class="authors"> <img title="Forrásközlemény" style="float: left" src="/frontend/resources/grid/publication-core-icon.png"> <img title="Idézőközlemény" style="float: left" src="/frontend/resources/grid/publication-citation-icon.png"> <div class="autype autype0"> <span class="author-name" mtid="10058409"><a href="/gui2/?type=authors&mode=browse&sel=10058409" target="_blank">Lantos Zoltán (<span class="authorship-author-name">Lantos Zoltán</span> <span class="authorAux-mtmt"> Közgazdaságtan</span>) </a> </span> </div> </div> <div class="title"><a href="/gui2/?mode=browse&params=publication;32108228" target="_blank">From Health Care Marketing to Personalized Health</a></div> <div class="InBook"><div class="chapter-in">In:</div> <div class="authors"> <div class="autype autype-1"> <span class="author-name" mtid="10035323"><a href="/gui2/?type=authors&mode=browse&sel=10035323" target="_blank">Ildikó Kemény (<span class="authorship-author-name">Kemény Ildikó</span> <span class="authorAux-mtmt"> Marketingkutatás</span>) </a> </span> <span class="author-affil"><span title="Budapesti Corvinus Egyetem">BCE</span>/<span title="Marketing Intézet">MI</span>/Marketingkutatás és Fogyasztói Magatartás Tanszék</span> ;&nbsp;&nbsp;&nbsp; <span class="author-name" mtid="10066506"><a href="/gui2/?type=authors&mode=browse&sel=10066506" target="_blank">Zsuzsanna Kun (<span class="authorship-author-name">Kun Zsuzsanna</span> <span class="authorAux-mtmt"> marketing</span>) </a> </span> <span class="author-affil"><span title="Budapesti Corvinus Egyetem">BCE</span>/<span title="Marketing Intézet">MI</span>/Marketingkutatás és Fogyasztói Magatartás Tanszék</span> (szerk.) </div> </div> <div class="booktitle"><a href="/gui2/?mode=browse&params=publication;32082607" target="_blank">New perspectives in serving customers, patients, and organizations : a Festschrift for Judit Simon </a></div> <span class="publishedAt">Budapest: <span class="publishers">Corvinus University of Budapest</span>, <span class="page"> pp 63-75 </span> <span class="year">(2021)</span> </div> <div class="pub-footer"> <span class="language" xmlns="http://www.w3.org/1999/html">Nyelv: Angol | </span> <span class="identifiers"> <span class="id identifier oa_none" title="none"> <a style="color:blue" title="http://unipub.lib.uni-corvinus.hu/6625/1/tiszteletkotet_simon_judit_kemeny_i_kun_zsuzsanna_new_perspectives_in_serving_customers.pdf#page=63" target="_blank" href="http://unipub.lib.uni-corvinus.hu/6625/1/tiszteletkotet_simon_judit_kemeny_i_kun_zsuzsanna_new_perspectives_in_serving_customers.pdf#page=63"> Teljes dokumentum </a> </span> </span> <span class="bookchapter-ids">Befoglaló link(ek):</span> <span class="identifiers"> <span class="id identifier oa_none" title="none"> <span class="isbnOrIssn"> ISBN: </span> <a style="color:blue" title="9789635038688" target="_blank" href="https://www.worldcat.org/search?q=isbn%3A9789635038688"> 9789635038688 </a> </span> <span class="id identifier oa_none" title="none"> <span class="isbnOrIssn"> ISBN: </span> <a style="color:blue" title="9789635038695" target="_blank" href="https://www.worldcat.org/search?q=isbn%3A9789635038695"> 9789635038695 </a> </span> <span class="id identifier oa_GREEN" title=" Green "> <a style="color:blue" title="6625" target="_blank" href="http://unipub.lib.uni-corvinus.hu/6625"> CorvinusKutatasok </a> </span> </span> <div class="publication-citation"> <a target="_blank" href="/api/publication?cond=citations.related;eq;32108228&sort=publishedYear,desc&sort=title"> Idézett közlemények száma: 2 </a> </div> <div class="mtid"><span class="long-pub-mtid">Közlemény: 32108228</span> | <span class="status-data status-VALIDATED"> Egyeztetett </span> <span class="long-book-mtid">Befoglaló: 32082607</span> Forrás Idéző | <span class="type-subtype">Könyvrészlet ( Szaktanulmány ) </span> | <span class="pub-category">Tudományos</span> | <span class="publication-sourceOfData">kézi felvitel</span> </div> <div class="lastModified">Utolsó módosítás: 2022.08.15. 11:50 Kondor Zóra (SE_KK_Admin5_KZ, admin) </div> </div> </div>