We live in an era of substantial system transformation characterized by not only digitalization
and automation, but also the need of social innovation. That also af- fects the complete
health ecosystem becoming a data driven, human-centric ser- vice network focusing
rather on maintenance of health than curation of diseases. In this paper, I demonstrate
the shift from traditional intervention-based health care system to the health-centric
service ecosystem, that were strongly supported by new economic models paving the
way for marketing to become an important driver in value generation. The result will
soon be one-person target groups for many digitalized health services.
