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New perspectives in serving customers, patients, and organizations

Ildikó, Kemény [Kemény, Ildikó (Marketingkutatás), szerk.] Marketingkutatás és Fogyasztói Magatartás Tanszék (BCE / MI); Zsuzsanna, Kun [Kun, Zsuzsanna (marketing), szerk.] Marketingkutatás és Fogyasztói Magatartás Tanszék (BCE / MI)

Angol nyelvű Tanulmánykötet (Könyv) Tudományos

Megjelent: Corvinus University of Budapest, Budapest, Magyarország, 248 p. 2021

Azonosítók

MTMT: 32082607
ISBN: 9789635038688
ISBN: 9789635038695
CorvinusKutatasok: 6625

Fejezetek

Judy Zolkiewski et al. More work: The qualitative and quantitative paradigm debate from the Industrial Marketing and Purchasing (IMP) approach. (2021) Megjelent: New perspectives in serving customers, patients, and organizations pp. 26-40
Ákos Nagy et al. Omnichannel customer behaviour in Hungary – the case of the sporting goods market. (2021) Megjelent: New perspectives in serving customers, patients, and organizations pp. 41-62
Lantos Zoltán. From Health Care Marketing to Personalized Health. (2021) Megjelent: New perspectives in serving customers, patients, and organizations pp. 63-75
Zsuzsanna Kun et al. The history of Marketing research and market analysis course at the Corvinus University. (2021) Megjelent: New perspectives in serving customers, patients, and organizations pp. 85-95
Schuberth Florian et al. Which equations? An inquiry into the equations in partial least squares structural equation modeling. (2021) Megjelent: New perspectives in serving customers, patients, and organizations pp. 96-115
Dóra Horváth et al. Qualifying Quantification. (2021) Megjelent: New perspectives in serving customers, patients, and organizations pp. 116-124
Barbara Jenes. Consumer-oriented brand equity in country branding. (2021) Megjelent: New perspectives in serving customers, patients, and organizations pp. 125-139
Hofmeister-Tóth Ágnes. Twenty-Eight Years of Research on Consumer Values in Hungary. (2021) Megjelent: New perspectives in serving customers, patients, and organizations pp. 140-155
Pinke-Sziva Ivett et al. Researches supporting the surrounding business and social environment: Positioning and branding of a thematic street in District IX, Budapest. (2021) Megjelent: New perspectives in serving customers, patients, and organizations pp. 156-170
Kiss Kornélia et al. Researches supporting the surrounding business and social environment Home sweet home – Residential well-being in District 9 of Budapest. (2021) Megjelent: New perspectives in serving customers, patients, and organizations pp. 171-188
Molnár-Csomós Ilona. Concept map to support domestic tourism at the time of the epidemic. (2021) Megjelent: New perspectives in serving customers, patients, and organizations pp. 189-201
Varga Ákos et al. Playing mind games to improve the sport event experience: Exploring the applicability of neuromarketing in services marketing. (2021) Megjelent: New perspectives in serving customers, patients, and organizations pp. 202-215
Antal Dorina et al. „Pretty lingerie makes it all better!” – The role of brand in the context of the lingerie market. (2021) Megjelent: New perspectives in serving customers, patients, and organizations pp. 216-232

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2026-01-24 09:39

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