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The\naim is to identify the main online brand management tools and branding steps that have\nan effective impact on banks’(retail) consumers. As a first step, we define the relationship\nof the banking sector with technology and technological development. As a second step,\nwe summarize the diversified literature value. For the exploratory research of our study,\nwe develop a system of branding evaluation criteria that is suitable for the comparative\nanalysis of the website of retail banks. In the course of the analysis, we also present the\nconnection between the different fields (marketing, ergonomics and design thinking)\nexplored in the branding process. The revealed criteria systems will be presented in a socalled mind map with an infographic solution. 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Exploration of the online banking sector’s branding criteria - Identifying succes and failure factors. (2020) Megjelent: Változás, újratervezés és fejlődés tudományos konferencia = Change, Redirection and Development Academic Conference pp. 146-146", "template" : "