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Categorytrue1Kaderják, GyulaOpen Source Software’s Expanding Role in the Customer Relationship Management22122622162009The object of this study is a comprehensive review of the open source customer relationship
management (CRM) systems. The open source softwares have become one of the most
important trends in the software industry recently. Similarly, the CRM systems are applied more
increasingly in several fields of economy. The CRM is not merely a subsequent software
technology and application in the field of Business Intelligence, but rather a novel,
comprehensive customer-centric approach to an organization’s philosophy in dealing with its
customer for the sake of realization of short- and long-range business target contrary to the
traditionally widespread product-centric approach. Following a short synopsis of the theoretical
and practical aspects of the CRM systems we analyse the scope of CRM-supported business
activities and processes, then the actual market forecasts and the range of the effective and
potential users of the proprietary and open source CRM solutions. We make an attempt to give
a general overview of the advantages and disadvantages of applying open source CRM software
solutions including the discussion of user benefits and costs and the applied software
technologies.true2021falsefalsetruefalsetruefalseNONE2022-05-13false00000000000000000000000falsefalsefalsefalse2021-06-05T07:49:16.047+0000Módszertani, Közgazdasági Informatikai Intézeti... (BGF / PSZK / ZEI)223120true326true10001Hungarian
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<div class="BookChapter Publication short-list"> <div class="authors"> <span class="author-name" mtid="10022764"> <a href="/gui2/?type=authors&mode=browse&sel=10022764" target="_blank">Kaderják, Gyula</a> </span> <span class="author-type"> </span> ; <span class="author-name" mtid="10026373"> <a href="/gui2/?type=authors&mode=browse&sel=10026373" target="_blank">Simon, András</a> </span> <span class="author-type"> </span> </div ><div class="title"><a href="/gui2/?mode=browse¶ms=publication;31903218" mtid="31903218" target="_blank">Open Source Software’s Expanding Role in the Customer Relationship Management</a></div> <div class="InBook">In: Radványi, Tamás (eds.) <span class="booktitle"><a href="/gui2/?mode=browse¶ms=publication;2220141" target="_blank">Gazdaság és Oktatás : Dolgozatok a Pénzügyi és Számviteli Főiskolai Kar tudományos műhelyéből </a></span > </div><div class="pub-info"> <span class="publishedAt">Bp, Hungary : <span class="publisher">BGF PSZFK</span> <span class="year">(2009)</span> <span class="pageLength">326 p.</span> <span class="page"> pp. 221-226. , 6 p. </span> </div> <div class="pub-end"><div class="identifier-list"> <span class="identifiers"> </span> </div> <div class="short-pub-prop-list"> <span class="short-pub-mtid"> Publication:31903218 </span> <span class="status-holder"><span class="status-data status-APPROVED"> Published </span></span> <span class="pub-core">Core </span> <span class="pub-type">Chapter in Book (Study ) </span> <!-- && !record.category.scientific --> <span class="pub-category">Scientific</span> </div> </div> </div><div class="BookChapter Publication long-list"> <div class="authors"> <img title="Forrásközlemény" style="float: left" src="/frontend/resources/grid/publication-core-icon.png"> <div class="autype autype0"> <span class="author-name" mtid="10022764"><a href="/gui2/?type=authors&mode=browse&sel=10022764" target="_blank">Kaderják Gyula (<span class="authorship-author-name">Kaderják Gyula</span> <span class="authorAux-mtmt"> Számítástechnika</span>) </a> </span> <span class="author-affil"><span title="Budapest Business School">BGF</span>/<span title="College of Finance and Accountancy">PSZK</span>/<span title="Zalaegerszegi Intézet">ZEI</span>/Módszertani, Közgazdasági Informatikai Intézeti Tanszéki Osztály</span> ; <span class="author-name" mtid="10026373"><a href="/gui2/?type=authors&mode=browse&sel=10026373" target="_blank">Simon András (<span class="authorship-author-name">Simon András</span> <span class="authorAux-mtmt"> Informatika</span>) </a> </span> <span class="author-affil"><span title="Budapest Business School">BGF</span>/<span title="College of Finance and Accountancy">PSZK</span>/<span title="Zalaegerszegi Intézet">ZEI</span>/Módszertani, Közgazdasági Informatikai Intézeti Tanszéki Osztály</span> </div> </div> <div class="title"><a href="/gui2/?mode=browse¶ms=publication;31903218" target="_blank">Open Source Software’s Expanding Role in the Customer Relationship Management</a></div> <div class="InBook"><div class="chapter-in">In:</div> <div class="authors"> <div class="autype autype-1"> <span class="author-name" mtid="10022839"><a href="/gui2/?type=authors&mode=browse&sel=10022839" target="_blank">Radványi Tamás (<span class="authorship-author-name">Radványi Tamás</span> <span class="authorAux-mtmt"> Nyelvoktatás</span>) </a> </span> <span class="author-affil"><span title="Budapest Business School">BGF</span>/<span title="College of Finance and Accountancy">PSZK</span>/Pénzügyi és Számviteli Szaknyelvi Intézeti Tanszék</span> (eds.) </div> </div> <div class="booktitle"><a href="/gui2/?mode=browse¶ms=publication;2220141" target="_blank">Gazdaság és Oktatás : Dolgozatok a Pénzügyi és Számviteli Főiskolai Kar tudományos műhelyéből </a></div> <div class="conference"> Conference: <span class="location">Bp, Hungary <span class="conference-date">2009.11.05. - 2009.11.16.</span> </div> <span class="publishedAt">Bp: <span class="publishers">BGF PSZFK</span>, <span class="page"> pp 221-226 </span> <span class="year">(2009)</span> </div> <div class="pub-footer"> <span class="language" xmlns="http://www.w3.org/1999/html">Language: Hungarian | </span> <span class="identifiers"> </span> <span class="bookchapter-ids">Book link(s):</span> <span class="identifiers"> <span class="id identifier oa_none" title="none"> <span class="isbnOrIssn"> ISBN: </span> <a style="color:black" title="9789637159336" target="_blank" href="https://www.worldcat.org/search?q=isbn%3A9789637159336"> 9789637159336 </a> </span> <span class="id identifier oa_none" title="none"> <a style="color:black" title="2935115" target="_blank" href="http://link.oszk.hu/libriurl.php?LN=hu&DB=OSZK&SRY=an&SRE=2935115"> OSZK </a> </span> <span class="id identifier oa_none" title="none"> <a style="color:black" title="https://www.antikvarium.hu/konyv/simon-andras-gal-erzsebet-gazdasag-es-oktatas-638606" target="_blank" href="https://www.antikvarium.hu/konyv/simon-andras-gal-erzsebet-gazdasag-es-oktatas-638606"> Egyéb URL </a> </span> </span> <div class="mtid"><span class="long-pub-mtid">Publication: 31903218</span> | <span class="status-data status-APPROVED"> Published </span> <span class="long-book-mtid">Book: 2220141</span> <span class="oldId">Book: 2220141</span> Core | <span class="type-subtype">Chapter in Book ( Study ) </span> | <span class="pub-category">Scientific</span> | <span class="publication-sourceOfData">kézi felvitel</span> </div> <div class="lastModified">Last Modified: 2022.05.13. 11:18 András Balázs (MTMT Központ_, admin) </div> </div> </div>