This study focusing on the preferences of Hungarian Marketing MSc students on the
market while using CBCA conjoint analysis. An alternative preference technique is
the first phase as the attributes are ordinal.
Our results show that three different categories of attributes might be differentiated
along with their importance. The most important category is net income. The second
the category consists of ‘distance from home’, ‘payment method’, and ‘employer type’.
least important category consists of ‘home office’, ‘working hours’, ‘extra programs’
‘Payment method’ receives the most significant influences. ‘Gender’, ‘region of origin’,
‘academic influence’, and ‘type of permanent residence’ has an impact on its importance.
attribute is the only not fixed feature in the middle important attribute set.