Possibilities of route-based tourism development in the Danube Bend region

Fejér, Eszter; Czifra, Szabolcs [Czifra, Szabolcs (Régészet), author] Hungarian National Museum; Novinszki-Groma, Katalin; Fábián, Szilvia [Fábián, Szilvia (Kárpát-medence ne...), author] Hungarian National Museum; Pálinkás, Adrienn [Pálinkás, Adrienn (Kulturális örökség), author] Hungarian National Museum

English Scientific Abstract (Chapter in Book)
    • MTMT: 31800337
    In recent decades tourism and culture have become inextricably linked partly due to the increased interest in culture, the easier accessibility of cultural assets and experiences and further due to the general growth of tourism. Recognizing the synergies between these two sectors, heritage tourism plays a significant role in European programmes, too. Accordingly, in addition to obvious scientific aims, one of the main goals of the EU funded Iron-Age-Danube project (2017-2019) was to establish revitalization strategies for selected prehistoric sites in order to raise awareness on monumentalized Early Iron Age landscapes. The strategies involved the preparation of archaeological trails in the targeted microregions to offer additional programs and attractions, therefore possibly evoking the interest of new target groups. As the Iron-Age-Danube route-network became a candidate for the Cultural Route programme of the Council of Europe, this paper aims to explore the potential of the route-based heritage tourism, especially focusing on the Danube Bend region (N Hungary). Beside the project-related Süttő microregion, which is known in the scientific community mostly for its Early Iron Age burial mounds, Esztergom, the largest town of the area, which is rich in archaeological and historical heritage, is incorporated as well. Although the Danube Bend region attracts a lot of tourists visiting mainly the nature parks, who gravitate to Esztergom, there is still a great potential in heritage-based tourism development. The paper summarizes the actual steps done so far in the IAD project and the planned actions in connection with the thematic route development. Further, the paper draws a critical summary on the characteristics of the Danube Bend region’s tourism in order to answer the ultimate question: is there any chance to add innovative tourism attractions to the market still dominated by traditional products?
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    2022-01-28 00:39