Nowadays, companies and their employees have to face new challenges due to globalization
and digitalization. Multicultural teams have to cooperate effectively at the physical
workplace and in the virtual space as well. In 2020, due to the coronavirus pandemic,
online solutions, remote work, and virtual teams became the new norm for many firms.
Online communication can be very effective, but the lack of personal presence, cultural
and language differences, nonverbal misinterpretations, preconceptions, and stereotypes
can cause significant difficulties because the way we communicate, behave, and connect
to others is determined by our cultural background. This study aims to explain the
phenomenon of cultural differences, the process of acculturation, the importance of
cultural sensitivity and cultural coping mechanisms, and describe its connection with
the four-dimensional concept of cultural intelligence (CQ).
