Purpose – This paper aims to investigate the dyadic relationships of actors engaged
in public–private (P-P) collaboration in health-care prevention.
The purpose is to characterize a new type of actor as an intermediary that connects
different actors in P-P collaboration and to compare P-P
collaboration based on results expected with and without the inclusion of this new
Design/methodology/approach – For the investigation, the Industrial Marketing and
Purchasing Group approach to business relationships is used.
The substance (activities-resources-actors) and the functions (dyadic, single actor
and network) of business relationships are applied as a research
framework. The analysis is based on these theories through a case study.
Findings – This study delivers four important findings: the relationship with this
new type of actor results in new resources for all of the participants
that are involved, the new actor is a key channel for generating corporate social
responsibility recommendations for private actors, relationships
with this new type of actor are a great basis on which private firms may build relationships
with the public that involve higher levels of health care
and also generate sponsorship for public causes, thereby increasing social welfare
and the new type of actor can cause potential tensions that
require constant and coordinated management.
Originality/value – The paper contributes to the conceptualization of the “interacted
actor” through characterizing a new type of actor and its
renewing network in P-P collaboration.
Keywords Health care, Network, Prevention, Actor, Public–private collaboration