In the present study we discuss the challenge of "Scientometrics 2.0" as introduced
by Priem & Hemminger (2010) in the light of possible applications to research evaluation.
We use the Web of Science subject category public, environmental & occupational health
to illustrate how indicators similar to those used in traditional scientometrics can
be built, and we also discuss their opportunities and limitations. The discipline
under study combines life sciences and social sciences in a unique manner and provides
usable metrics reflecting both scholarly and wider impact. Nonetheless, metrics reflecting
social media attention like tweets, retweets and Facebook likes, shares or comments
are still subject to limitations in this research discipline as well. Furthermore,
Usage metrics clearly point to the manipulation proneness of this measure. Although
the counterparts of important bibliometric indicators proved to work for several altmetrics
too, their interpretation and application to research assessment requires proper context
analysis.
