Based on Michie's COM-B model, we developed a survey methodology and segmentation
procedure to identify groups of Hungarian school children and adults with distinctive
characteristics, named healthstyles. We aimed to find interventions fitting to each
healthstyle to generate behavioural change. For the segmentation of data, the latent
class analysis method was applied. The analysis resulted in 8 healthstyles for the
school children and 13 for the adults. Each healthstyle possess distinctive 'traits'
and, therefore, special behavioural change methods and prevention strategies can be
fitted for them. For demonstrating the advantages of using healthstyles, we discuss
possible approaches for selecting behavioural change interventions, one for school
children and one for adults.
