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Issues of Tailoring Your Message in the Modern Age 37 50 Chapter 3 37, Chapter 3 10 2020 Although differentiating which employers are the best to work for is not a new concept, employer branding has been in greater focus since the term was first used in 1996. More recently, increasingly sophisticated communication methods, technology and services have all changed the environment in which the employer brand is devised, developed and communicated. In this chapter, we first define employer branding and present its theoretical framework. 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[Chandler, Nicholas Guy (Szervezeti kultúr...), szerző] Menedzsment Tanszék (BGE / PSZK) 1 0.5 true false false Author 10022725 /api/author/10022725 Chandler Nicholas Guy (Szervezeti kultúra, menedzsment) Chandler Nicholas Guy true 10022725 true Chandler Nick G. true false false AuthorshipType 1 /api/authorshiptype/1 Szerző 0 true 0 true false true PersonAuthorship 90673983 /api/authorship/90673983 Nemeth, Tamas [Németh, Tamás (emberi erőforrás-...), szerző] Menedzsment Tanszék (BGE / PSZK) 2 0.5 false true false Author 10027374 /api/author/10027374 Németh Tamás (emberi erőforrás-menedzsment, szervezeti kommunikáció, tudásmenedzsment) Németh Tamás true 10027374 true Nemeth Tamas true false false AuthorshipType 1 /api/authorshiptype/1 Szerző 0 true 0 true false true PublicationIdentifier 16628321 /api/publicationidentifier/16628321 DOI: 10.1007/978-3-030-19289-1_3 PlainSource 6 /api/publicationsource/6 DOI PublicationSourceType 10001 /api/publicationsourcetype/10001 DOI true true true DOI DOI https://doi.org/@@@ true true 6 true 10.1007/978-3-030-19289-1_3 https://doi.org/10.1007/978-3-030-19289-1_3 false true PublicationIdentifier 16628322 /api/publicationidentifier/16628322 Egyéb URL: http://link.springer.com/10.1007/978-3-030-19289-1_3 PlainSource 40 /api/publicationsource/40 Egyéb URL PublicationSourceType 10006 /api/publicationsourcetype/10006 Link true true true Egyéb URL Other URL @@@ true true 40 true http://link.springer.com/10.1007/978-3-030-19289-1_3 http://link.springer.com/10.1007/978-3-030-19289-1_3 false true Keyword 1069800 /api/keyword/1069800 Communication. true 1069800 true Keyword 1709817 /api/keyword/1709817 employer branding true true Keyword 1968148 /api/keyword/1968148 Employer value proposition true true Keyword 1968149 /api/keyword/1968149 Offering true true Reference 2591144 /api/reference/2591144 1. 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The Journal of Applied Business and Economics, 18(4), 82–91. 38 false true /api/publication/31176751 Chandler Nick G. et al. Employer Branding: Issues of Tailoring Your Message in the Modern Age. (2020) Megjelent: Entrepreneurship and Organizational Innovation pp. 37-50<div class="BookChapter Publication long-list"> <div class="authors"> <img title="Forrásközlemény" style="float: left" src="/frontend/resources/grid/publication-core-icon.png"> <div class="autype autype0"> <span class="author-name" mtid="10022725"><a href="/gui2/?type=authors&mode=browse&sel=10022725" target="_blank">Chandler Nick G. (<span class="authorship-author-name">Chandler Nicholas Guy</span> <span class="authorAux-mtmt"> Szervezeti kultúra, menedzsment</span>) </a> </span> <span class="author-affil"><span title="Budapesti Gazdasági Egyetem">BGE</span>/<span title="Pénzügyi és Számviteli Kar">PSZK</span>/Menedzsment Tanszék</span> ;&nbsp;&nbsp;&nbsp; <span class="author-name" mtid="10027374"><a href="/gui2/?type=authors&mode=browse&sel=10027374" target="_blank">Nemeth Tamas (<span class="authorship-author-name">Németh Tamás</span> <span class="authorAux-mtmt"> emberi erőforrás-menedzsment, szervezeti kommun...</span>) </a> </span> <span class="author-affil"><span title="Budapesti Gazdasági Egyetem">BGE</span>/<span title="Pénzügyi és Számviteli Kar">PSZK</span>/Menedzsment Tanszék</span> </div> </div> <div class="title"><a href="/gui2/?mode=browse&params=publication;31176751" target="_blank">Employer Branding : Issues of Tailoring Your Message in the Modern Age.</a></div> <div class="InBook"><div class="chapter-in">In:</div> <div class="authors"> <div class="autype autype-1"> <span class="author-name" >Davim J. Paulo </span> ;&nbsp;&nbsp;&nbsp; <span class="author-name" >Machado Carolina </span> (szerk.) </div> </div> <div class="booktitle"><a href="/gui2/?mode=browse&params=publication;31176752" target="_blank">Entrepreneurship and Organizational Innovation </a></div> <span class="publishedAt">Cham: <span class="publishers">Springer International Publishing</span>, <span class="page"> pp 37-50 Paper Chapter 3. </span> <span class="year">(2020)</span> ( <span class="seriesTitle">Management and Industrial Engineering</span> <span class="issn">2365-0532</span> <span class="issn">2365-0540</span> ) </div> <div class="pub-footer"> <span class="language" xmlns="http://www.w3.org/1999/html">Nyelv: Angol | </span> <span class="identifiers"> <span class="id identifier oa_none" title="none"> <a style="color:black" title="10.1007/978-3-030-19289-1_3" target="_blank" href="https://doi.org/10.1007/978-3-030-19289-1_3"> DOI </a> </span> <span class="id identifier oa_none" title="none"> <a style="color:black" title="http://link.springer.com/10.1007/978-3-030-19289-1_3" target="_blank" href="http://link.springer.com/10.1007/978-3-030-19289-1_3"> Egyéb URL </a> </span> </span> <span class="bookchapter-ids">Befoglaló link(ek):</span> <span class="identifiers"> <span class="id identifier oa_none" title="none"> <a style="color:black" title="10.1007/978-3-030-19289-1" target="_blank" href="https://doi.org/10.1007/978-3-030-19289-1"> DOI </a> </span> <span class="id identifier oa_none" title="none"> <span class="isbnOrIssn"> ISBN: </span> <a style="color:black" title="9783030192891" target="_blank" href="https://www.worldcat.org/search?q=isbn%3A9783030192891"> 9783030192891 </a> </span> <span class="id identifier oa_none" title="none"> <span class="isbnOrIssn"> ISBN: </span> <a style="color:black" title="9783030192884" target="_blank" href="https://www.worldcat.org/search?q=isbn%3A9783030192884"> 9783030192884 </a> </span> <span class="id identifier oa_none" title="none"> <a style="color:black" title="http://link.springer.com/10.1007/978-3-030-19289-1" target="_blank" href="http://link.springer.com/10.1007/978-3-030-19289-1"> Egyéb URL </a> </span> </span> <div class="publication-citation" style="margin-left: 0.5cm;"> <span title="Nyilvános idézőközlemények összesen, említések nélkül" class="citingPub-count">Nyilvános idéző összesen: 2</span> | Független: 2 | Függő: 0 | Nem jelölt: 0 | WoS jelölt: 1 | WoS/Scopus jelölt:&nbsp;1 | DOI jelölt:&nbsp;2 </div> <div class="mtid"><span class="long-pub-mtid">Közlemény: 31176751</span> | <span class="status-data status-VALIDATED"> Egyeztetett </span> <span class="long-book-mtid">Befoglaló: 31176752</span> Forrás | <span class="type-subtype">Könyvrészlet ( Könyvfejezet ) </span> | <span class="pub-category">Tudományos</span> | <span class="publication-sourceOfData">kézi felvitel</span> </div> <div class="lastModified">Utolsó módosítás: 2023.09.19. 20:29 Ladányi Gusztáv (MTMT API user, admin) </div> </div> </div>