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} ], "title" : "CONSUMER WILLINGNESS AND PRICE PREMIUM CHARACTERISTICS IN THE HUNGARIAN FOOD SUPPLY CHAIN", "identifiers" : [ { "otype" : "PublicationIdentifier", "mtid" : 16303922, "link" : "/api/publicationidentifier/16303922", "label" : "DOI: 10.17626/dBEM.ICoM.P02.2019.p079", "source" : { "otype" : "PlainSource", "mtid" : 6, "link" : "/api/publicationsource/6", "label" : "DOI", "type" : { "otype" : "PublicationSourceType", "mtid" : 10001, "link" : "/api/publicationsourcetype/10001", "label" : "DOI", "mayHaveOa" : true, "published" : true, "snippet" : true }, "name" : "DOI", "nameEng" : "DOI", "linkPattern" : "https://doi.org/@@@", "publiclyVisible" : true, "published" : true, "oldId" : 6, "snippet" : true }, "idValue" : "10.17626/dBEM.ICoM.P02.2019.p079", "realUrl" : "https://doi.org/10.17626/dBEM.ICoM.P02.2019.p079", "published" : false, "snippet" : true } ], "firstPage" : "199", "lastPage" : "203", "firstPageOrInternalIdForSort" : "199", "pageLength" : 5, "publishedYear" : 2019, "abstractText" : "Purpose: The food consumers may confidently rely on information about product\ncharacteristics and their previous shopping experiences under traditional food choice\ncondition. Due to changes in trends, the decision-making of the customers becomes more\ndifficult, and their own previous shopping experiences become unreliable. The nonmeasurable (qualitative) product characteristics are increasingly important for the food\nconsumer, for example, personal benefits, social advantage, and community preferences,\nethical issues, technology to be used in processing. The costumers’ intention of re-purchase is\na key-factor for the producer. Additional costs should be expected for the producers if they\nwant to fit the food-safety regulation and changed consumers requirements (origin of the\nproduct). Because of this it is very import to examine the willingness-to-pay price premium\nof consumers. Our paper aims to examine the connection between the follow-up/monitoring\nand its effect on the food consumers’ attitude, which is the key process of supply chain\nmanagement. We examine the correlation between re-purchase willingness and the\nwillingness-to-pay price premium.\nMethodology/approach: Structural model adapted by Choe was in the focus of our research\namong the Hungarian food consumers attitude. In the framework of the omnibus survey, 1038\nperson filled in the questionnaires. This survey was representative of the Hungarian adult\npopulation in case of gender, age, domicile, and profession. The questionnaire contains\nquestions about food risk, purchasing behaviour, willingness-to-pay premium, value system,\nnon-food risk, sustainable consumption, and culture. Interval-scale (1-5) helps to measure the\nwillingness-to-pay price premium.\nFindings: The purchase-willingness of the Hungarian food-consumers are very low in the\ncase in low-risk foods. It reached the medium level in the case of seasonal foods, local foods,\nand free-range animals. On condition of the organic foods, the purchase willingness is very\nlow. The standard deviations of the answers were very high, so we need to analyze different\nconsumer segments separately. The high demand for risky foods is due to the low-income\nlevel, high food price, and the low level of awareness of consumers. The average of the\nwillingness-to-pay price premium is very low. In the case of Hungarian consumers, the\nwillingness-to-pay price premium is very low on organic and fair-trade food.", "digital" : true, "printed" : false, "sourceYear" : 2019, "foreignEdition" : false, "foreignLanguage" : true, "fullPublication" : true, "conferencePublication" : true, "nationalOrigin" : true, "missingAuthor" : false, "oaType" : "NONE", "oaCheckDate" : "2023-09-28", "oaFree" : false, "citationCount" : 1, "citationCountUnpublished" : 0, "citationCountWoOther" : 1, "independentCitCountWoOther" : 1, "nationalOriginCitationCount" : 1, "foreignEditionCitationCount" : 1, "doiCitationCount" : 1, "wosCitationCount" : 1, "scopusCitationCount" : 1, "wosScopusCitationCount" : 1, "wosScopusCitationCountWoOther" : 1, "wosScopusIndependentCitationCount" : 1, "wosScopusIndependentCitationCountWoOther" : 1, "independentCitationCount" : 1, "selfCitationCount" : 0, "unhandledCitationCount" : 0, "citingPubCount" : 1, "independentCitingPubCount" : 1, "citingPubCountWoOther" : 1, "independentCitingPubCountWoOther" : 1, "unhandledCitingPubCount" : 0, "citedPubCount" : 0, "citedCount" : 0, "pubStats" : { "types" : [ { "type" : "Folyóiratcikk", "typeEng" : "Journal Article", "code" : 24, "count" : 1 }, { "type" : "Könyvrészlet", "typeEng" : "Chapter in Book", "code" : 25, "count" : 0 }, { "type" : "Könyv", "typeEng" : "Book", "code" : 23, "count" : 0 }, { "type" : "Egyéb konferenciaközlemény", "typeEng" : "Conference paper", "code" : 31, "count" : 0 }, { "type" : "Egyéb konferenciakötet", "typeEng" : "Conference proceedings", "code" : 32, "count" : 0 }, { "type" : "Oltalmi formák", "typeEng" : "Protection forms", "code" : 26, "count" : 0 }, { "type" : "Disszertáció", "typeEng" : "Thesis", "code" : 28, "count" : 0 }, { "type" : "Egyéb", "typeEng" : "Miscellaneous", "code" : 29, "count" : 0 }, { "type" : "Alkotás", "typeEng" : "Achievement", "code" : 22, "count" : 0 }, { "type" : "Kutatási adat", "typeEng" : "Research data", "code" : 33, "count" : 0 } ], "citationTypes" : [ { "type" : "Folyóiratcikk", "typeEng" : "Journal Article", "code" : 24, "countUnknown" : 0, "countIndependent" : 0, "countSelfCitation" : 0 }, { "type" : "Könyvrészlet", "typeEng" : "Chapter in Book", "code" : 25, "countUnknown" : 0, "countIndependent" : 0, "countSelfCitation" : 0 }, { "type" : "Könyv", "typeEng" : "Book", "code" : 23, "countUnknown" : 0, "countIndependent" : 0, "countSelfCitation" : 0 }, { "type" : "Egyéb konferenciaközlemény", "typeEng" : "Conference paper", "code" : 31, "countUnknown" : 0, "countIndependent" : 0, "countSelfCitation" : 0 }, { "type" : "Egyéb konferenciakötet", "typeEng" : "Conference proceedings", "code" : 32, "countUnknown" : 0, "countIndependent" : 0, "countSelfCitation" : 0 }, { "type" : "Oltalmi formák", "typeEng" : "Protection forms", "code" : 26, "countUnknown" : 0, "countIndependent" : 0, "countSelfCitation" : 0 }, { "type" : "Disszertáció", "typeEng" : "Thesis", "code" : 28, "countUnknown" : 0, "countIndependent" : 0, "countSelfCitation" : 0 }, { "type" : "Egyéb", "typeEng" : "Miscellaneous", "code" : 29, "countUnknown" : 0, "countIndependent" : 0, "countSelfCitation" : 0 }, { "type" : "Alkotás", "typeEng" : "Achievement", "code" : 22, "countUnknown" : 0, "countIndependent" : 0, "countSelfCitation" : 0 }, { "type" : "Kutatási adat", "typeEng" : "Research data", "code" : 33, "countUnknown" : 0, "countIndependent" : 0, "countSelfCitation" : 0 } ], "years" : [ { "year" : 2020, "publicationCount" : 0, "citationCount" : 1, "independentCitationCount" : 1, "citingPubCount" : 1, "independentCitingPubCount" : 1, "oaStats" : null, "oaStats2" : null } ] }, "hasCitationDuplums" : false, "userChangeableUntil" : "2020-01-21T13:03:17.997+0000", "directInstitutesForSort" : "Üzleti Tudományok Intézete (SZIE / GTK)", "ownerAuthorCount" : 2, "ownerInstituteCount" : 28, "directInstituteCount" : 1, "authorCount" : 2, "contributorCount" : 0, "book" : { "otype" : "Book", "mtid" : 31008460, "link" : "/api/publication/31008460", "label" : "Dunay Anna. 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