Non-European emerging-market multinational enterprises in East Central Europe(K-120053)
Támogató: NKFIH
Asian foreign direct investment is substantial in Hungary in regional comparison.
Multinationals from China, India, Japan, and Korea are important investors in the
Hungarian economy. The main aim of this article is to describe how home and host country
institutions and business and management culture influence the operation of the companies
in question, first of all in the various areas of human resource management. In the
analysis, we rely mainly on the Varieties-of-Capitalism approach, given its emphasis
on the organizational and related cultural differences that result in different types
of capitalisms in the world economy. The article is based on company interviews conducted
with the representatives of seven Asian subsidiaries in Hungary (1–10 interviews per
company) that are operational in the automotive and/or electronics industry. Our conclusion
is that management and labor relations in these companies evolve under the influence
and through the interaction of related home and host country business culture, thus
they contain elements of both. However, we found the clear dominance of host country
impacts, which has become more pronounced over time.
