How to recover B2B relationships after a failed online reverse auction

Mora Cortez, Roberto; Johnston, Wesley J.

English Scientific Article (Journal Article)
Published: JOURNAL OF BUSINESS & INDUSTRIAL MARKETING 0885-8624 35 (3) pp. 551-563 Paper: JBIM-02-2019-0095 2019
  • Gazdaságtudományi Doktori Minősítő Bizottság: B nemzetközi
  • SJR Scopus - Business and International Management: Q1
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2021-10-23 23:24