https://m2.mtmt.hu/ eng 2026-05-30 10:50 JournalArticle 30751813 VALIDATED true 0 false 2026-05-19T09:35:34.191+0000 2024-06-03T13:11:41.685+0000 2019-07-29T22:45:48.848+0000 true 10069086 Gyurián Nagy Nikolett /api/author/10069086 Author true 2024-02-09T09:17:45.564+0000 2024-02-06T09:16:15.100+0000 2024-06-03T13:11:37.345+0000 true 10060511 Zsömle Viktor /api/admin/10060511 Admin true 10060511 2024-06-03T13:11:41.905+0000 true 10060511 Zsömle Viktor /api/admin/10060511 Admin true 10060511 true false true 24 24 /api/publicationtype/24 PublicationType 1 true 24 JournalArticle true 10000059 Article true 24 24 /api/publicationtype/24 PublicationType 1 true 24 JournalArticle /api/subtype/10000059 Szakcikk SubType 101 true 10000059 true 1 /api/category/1 Category true 1 Nagyová, Nikoleta The Sports Marketing and Sponsorship - Example of Győri Audi ETO KC true true /api/journal/10088342 REVIEWED true false 10088342 false 10088342 false 1804-7890 2464-6733 Journal FOREIGN 6 2 58 60 58 3 2016 The main goal of the scientific paper is the analysis of sports, specifically of the ever-evolving activities in the field of marketing, as well as sponsorship and strategies regarding them. The scientific paper contains results of research, in which both qualitative and quantitative research methods were applied. For the purposes of qualitative research we had an interview with the club's head of communications. For the purposes of quantitative research, we chose a questionnaire survey, which was presented to the fans. true false 2019 true true true false false NONE 2026-05-19 false 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 2 2 false 10069086 false false false 2019-10-28T00:12:06.360+0000 1 6 0 2 0 false Language 10002 /api/language/10002 Angol English true 2 true PersonAuthorship 87641908 /api/authorship/87641908 1 0.5 true false false Author 10069086 /api/author/10069086 Gyurián Nagy Nikolett true true Nagyová Nikoleta true false false AuthorshipType 1 /api/authorshiptype/1 0 true 0 true false true PersonAuthorship 87641909 /api/authorship/87641909 2 0.5 false true false Vlacseková Dominika true false false AuthorshipType 1 /api/authorshiptype/1 0 true 0 true false true PublicationIdentifier 16687705 /api/publicationidentifier/16687705 PlainSource 1 /api/publicationsource/1 PublicationSourceType 10003 /api/publicationsourcetype/10003 false true true WoS WoS https://www.webofscience.com/wos/woscc/full-record/@@@ true true 1 true IDENTICAL 000392933800012 https://www.webofscience.com/wos/woscc/full-record/000392933800012 false true Classification 13075 /api/classification/13075 true true Classification 13076 /api/classification/13076 true true Classification 13154 /api/classification/13154 true true Classification 12740 /api/classification/12740 true true Classification 10001 /api/classification/10001 true true /api/publication/30751813 <div class="JournalArticle Publication long-list"> <div class="authors"> <img title="Forrásközlemény" style="float: left" src="/frontend/resources/grid/publication-core-icon.png"> <img title="Idézőközlemény" style="float: left" src="/frontend/resources/grid/publication-citation-icon.png"> <div class="autype autype0"> <span class="author-name" mtid="10069086"><a href="/gui2/?type=authors&mode=browse&sel=10069086" target="_blank">Nagyová Nikoleta (<span class="authorship-author-name">Gyurián Nagy Nikolett</span> <span class="authorAux-mtmt"> Gazdálkodás- és szervezéstudományok, Marketing</span>) </a> </span> ;&nbsp;&nbsp;&nbsp; <span class="author-name" >Vlacseková Dominika </span> </div> </div> <div class="title"><a href="/gui2/?mode=browse&params=publication;30751813" target="_blank">The Sports Marketing and Sponsorship - Example of Győri Audi ETO KC</a></div> <div> <span class="journal-title">AD ALTA-JOURNAL OF INTERDISCIPLINARY RESEARCH</span> <span class="journal-issn">(<a target="_blank" href="https://portal.issn.org/resource/ISSN/1804-7890">1804-7890</a> <a target="_blank" href="https://portal.issn.org/resource/ISSN/2464-6733">2464-6733</a>)</span>: <span class="journal-volume">6</span> <span class="journal-issue">2</span> <span class="page"> pp 58-60 </span> <span class="year">(2016)</span> </div> <div class="pub-footer"> <span class="language" xmlns="http://www.w3.org/1999/html">Language: English | </span> <span class="identifiers"> <span class="id identifier oa_none" title="none"> <a style="color:blue" title="000392933800012" target="_blank" href="https://www.webofscience.com/wos/woscc/full-record/000392933800012"> WoS </a> </span> </span> <div class="publication-citation"> <a target="_blank" href="/api/publication?cond=citations.related;eq;30751813&sort=publishedYear,desc&sort=title"> Number of cited publications: 2 </a> </div> <div class="mtid"><span class="long-pub-mtid">Publication: 30751813</span> | <span class="status-data status-VALIDATED"> Validated </span> Core Citing | <span class="type-subtype">Journal Article ( Article ) </span> | <span class="pub-category">Scientific</span> | <span class="publication-sourceOfData">kézi felvitel</span> </div> <div class="notDuplums"><a target="_blank" href="/api/publication/30751813/notduplums">2 marked as not duplum</a> </div> <div class="lastModified">Last Modified: 2024.06.03. 15:11 Viktor Zsömle (SZE 4 admin) </div> </div></div>