The main goal of the scientific paper is the analysis of sports, specifically of the
ever-evolving activities in the field of marketing, as well as sponsorship and strategies
regarding them. The scientific paper contains results of research, in which both qualitative
and quantitative research methods were applied. For the purposes of qualitative research
we had an interview with the club's head of communications. For the purposes of quantitative
research, we chose a questionnaire survey, which was presented to the fans.
