The aim of this paper is to analyze to what extent corporate social responsibility
(CSR) contributes to strong sustainability, i.e. to what extent the use of natural
resources and the environment is possible, given the current level of economic activity.
We therefore examine responsibilities that corporations should take in order to fulfil
the requirements of strong sustainability. Based on current CSR practices and theory
as well as on businesses motivations regarding environmental and social investments,
we will introduce the role of corporations in influencing consumption patterns. Furthermore,
we will attempt to answer to what extent responsible corporate behaviour is determined
by the current economic system.