Relationships are crucial concepts in numerous management theoretical frameworks.
Both stakeholder theory and IMP’s
business network approach put business and non-business relations in the forefront.
However, the two theories – stakeholder
and business network – are seldom discussed together, and stakeholder theory rarely
appears in the IMP literature. In this
paper although we want to focus on supply chain relations we strive to conduct our
analysis within a more general framework
of stakeholder theory. In our research we observed and analyzed the mutual expectations
related to various stakeholder
groups – business partners (suppliers and buyers) among them.
Keywords: business relationships, stakeholder theory, managerial expectations