<?xml version="1.0" encoding="UTF-8"?>
<?xml-stylesheet type="text/xsl" href="https://m2.mtmt.hu/xsl/gui3.xsl" ?>
<myciteResult>
  <serverUrl>https://m2.mtmt.hu/</serverUrl>
  <labelLang>hun</labelLang>
  <responseDate>2026-05-25 04:01</responseDate>
  <content>
    <institute>
      <otype>Institute</otype>
      <mtid>24049</mtid>
      <status>APPROVED</status>
      <published>true</published>
      <unhandledTickets>0</unhandledTickets>
      <deleted>false</deleted>
      <lastRefresh>2026-05-22T08:36:29.304+0000</lastRefresh>
      <lastModified>2025-02-13T14:12:34.691+0000</lastModified>
      <created>2025-02-13T14:12:34.691+0000</created>
      <creator>
        <snippet>true</snippet>
        <mtid>10013962</mtid>
        <familyName>Vasvari</familyName>
        <givenName>Lilian</givenName>
        <link>/api/admin/10013962</link>
        <otype>Admin</otype>
        <label>Vasvari Lilian (MTMT Központ, admin)</label>
        <published>true</published>
        <oldId>10013962</oldId>
      </creator>
      <hidden>false</hidden>
      <specialAffiliation>false</specialAffiliation>
      <name>Marketing és Kommunikáció Intézet</name>
      <abbreviation>MKI</abbreviation>
      <fromDate>2025-02-01</fromDate>
      <nameEng>Institute of Marketing and Communication</nameEng>
      <abbreviationEng>IMC</abbreviationEng>
      <nameLoc></nameLoc>
      <abbreviationLoc></abbreviationLoc>
      <publicationCount>1380</publicationCount>
      <childrenCount>0</childrenCount>
      <citationCount>6363</citationCount>
      <independentCitationCount>5850</independentCitationCount>
      <unhandledCitationCount>1</unhandledCitationCount>
      <nationalOriginCitationCount>2484</nationalOriginCitationCount>
      <foreignEditionCitationCount>3691</foreignEditionCitationCount>
      <doiCitationCount>3803</doiCitationCount>
      <wosCitationCount>1769</wosCitationCount>
      <scopusCitationCount>2046</scopusCitationCount>
      <wosScopusCitationCount>2485</wosScopusCitationCount>
      <wosScopusCitationCountWoOther>2483</wosScopusCitationCountWoOther>
      <wosScopusIndependentCitationCount>2283</wosScopusIndependentCitationCount>
      <wosScopusIndependentCitationCountWoOther>2281</wosScopusIndependentCitationCountWoOther>
      <citingPubCount>6318</citingPubCount>
      <independentCitingPubCount>5813</independentCitingPubCount>
      <unhandledCitingPubCount>1</unhandledCitingPubCount>
      <pubStats>
        <types>
          <type>Folyóiratcikk</type>
          <typeEng>Journal Article</typeEng>
          <code>24</code>
          <count>570</count>
        </types>
        <types>
          <type>Könyvrészlet</type>
          <typeEng>Chapter in Book</typeEng>
          <code>25</code>
          <count>465</count>
        </types>
        <types>
          <type>Könyv</type>
          <typeEng>Book</typeEng>
          <code>23</code>
          <count>103</count>
        </types>
        <types>
          <type>Egyéb konferenciaközlemény</type>
          <typeEng>Conference paper</typeEng>
          <code>31</code>
          <count>79</count>
        </types>
        <types>
          <type>Egyéb konferenciakötet</type>
          <typeEng>Conference proceedings</typeEng>
          <code>32</code>
          <count>10</count>
        </types>
        <types>
          <type>Oltalmi formák</type>
          <typeEng>Protection forms</typeEng>
          <code>26</code>
          <count>2</count>
        </types>
        <types>
          <type>Disszertáció</type>
          <typeEng>Thesis</typeEng>
          <code>28</code>
          <count>4</count>
        </types>
        <types>
          <type>Egyéb</type>
          <typeEng>Miscellaneous</typeEng>
          <code>29</code>
          <count>144</count>
        </types>
        <types>
          <type>Alkotás</type>
          <typeEng>Achievement</typeEng>
          <code>22</code>
          <count>0</count>
        </types>
        <types>
          <type>Kutatási adat</type>
          <typeEng>Research data</typeEng>
          <code>33</code>
          <count>3</count>
        </types>
        <citationTypes>
          <type>Folyóiratcikk</type>
          <typeEng>Journal Article</typeEng>
          <code>24</code>
          <countUnknown>0</countUnknown>
          <countIndependent>0</countIndependent>
          <countSelfCitation>0</countSelfCitation>
        </citationTypes>
        <citationTypes>
          <type>Könyvrészlet</type>
          <typeEng>Chapter in Book</typeEng>
          <code>25</code>
          <countUnknown>0</countUnknown>
          <countIndependent>0</countIndependent>
          <countSelfCitation>0</countSelfCitation>
        </citationTypes>
        <citationTypes>
          <type>Könyv</type>
          <typeEng>Book</typeEng>
          <code>23</code>
          <countUnknown>0</countUnknown>
          <countIndependent>0</countIndependent>
          <countSelfCitation>0</countSelfCitation>
        </citationTypes>
        <citationTypes>
          <type>Egyéb konferenciaközlemény</type>
          <typeEng>Conference paper</typeEng>
          <code>31</code>
          <countUnknown>0</countUnknown>
          <countIndependent>0</countIndependent>
          <countSelfCitation>0</countSelfCitation>
        </citationTypes>
        <citationTypes>
          <type>Egyéb konferenciakötet</type>
          <typeEng>Conference proceedings</typeEng>
          <code>32</code>
          <countUnknown>0</countUnknown>
          <countIndependent>0</countIndependent>
          <countSelfCitation>0</countSelfCitation>
        </citationTypes>
        <citationTypes>
          <type>Oltalmi formák</type>
          <typeEng>Protection forms</typeEng>
          <code>26</code>
          <countUnknown>0</countUnknown>
          <countIndependent>0</countIndependent>
          <countSelfCitation>0</countSelfCitation>
        </citationTypes>
        <citationTypes>
          <type>Disszertáció</type>
          <typeEng>Thesis</typeEng>
          <code>28</code>
          <countUnknown>0</countUnknown>
          <countIndependent>0</countIndependent>
          <countSelfCitation>0</countSelfCitation>
        </citationTypes>
        <citationTypes>
          <type>Egyéb</type>
          <typeEng>Miscellaneous</typeEng>
          <code>29</code>
          <countUnknown>0</countUnknown>
          <countIndependent>0</countIndependent>
          <countSelfCitation>0</countSelfCitation>
        </citationTypes>
        <citationTypes>
          <type>Alkotás</type>
          <typeEng>Achievement</typeEng>
          <code>22</code>
          <countUnknown>0</countUnknown>
          <countIndependent>0</countIndependent>
          <countSelfCitation>0</countSelfCitation>
        </citationTypes>
        <citationTypes>
          <type>Kutatási adat</type>
          <typeEng>Research data</typeEng>
          <code>33</code>
          <countUnknown>0</countUnknown>
          <countIndependent>0</countIndependent>
          <countSelfCitation>0</countSelfCitation>
        </citationTypes>
        <years>
          <year>2007</year>
          <publicationCount>1</publicationCount>
          <citationCount>5</citationCount>
          <independentCitationCount>2</independentCitationCount>
          <citingPubCount>5</citingPubCount>
          <independentCitingPubCount>2</independentCitingPubCount>
          <oaStats>
            <type>GREEN</type>
            <count>1</count>
          </oaStats>
          <oaStats2>
            <type>GREEN</type>
            <count>1</count>
          </oaStats2>
        </years>
        <years>
          <year>2008</year>
          <publicationCount>1</publicationCount>
          <citationCount>4</citationCount>
          <independentCitationCount>2</independentCitationCount>
          <citingPubCount>3</citingPubCount>
          <independentCitingPubCount>1</independentCitingPubCount>
          <oaStats>
            <type>NONE</type>
            <count>1</count>
          </oaStats>
          <oaStats2/>
        </years>
        <years>
          <year>2009</year>
          <publicationCount>72</publicationCount>
          <citationCount>10</citationCount>
          <independentCitationCount>8</independentCitationCount>
          <citingPubCount>9</citingPubCount>
          <independentCitingPubCount>7</independentCitingPubCount>
          <oaStats>
            <type>GREEN</type>
            <count>6</count>
          </oaStats>
          <oaStats>
            <type>NONE</type>
            <count>66</count>
          </oaStats>
          <oaStats2>
            <type>GREEN</type>
            <count>6</count>
          </oaStats2>
          <oaStats2>
            <type>NONE</type>
            <count>39</count>
          </oaStats2>
        </years>
        <years>
          <year>2010</year>
          <publicationCount>82</publicationCount>
          <citationCount>24</citationCount>
          <independentCitationCount>22</independentCitationCount>
          <citingPubCount>24</citingPubCount>
          <independentCitingPubCount>22</independentCitingPubCount>
          <oaStats>
            <type>GOLD</type>
            <count>1</count>
          </oaStats>
          <oaStats>
            <type>GREEN</type>
            <count>1</count>
          </oaStats>
          <oaStats>
            <type>NONE</type>
            <count>80</count>
          </oaStats>
          <oaStats2>
            <type>GOLD</type>
            <count>1</count>
          </oaStats2>
          <oaStats2>
            <type>GREEN</type>
            <count>1</count>
          </oaStats2>
          <oaStats2>
            <type>NONE</type>
            <count>49</count>
          </oaStats2>
        </years>
        <years>
          <year>2011</year>
          <publicationCount>95</publicationCount>
          <citationCount>40</citationCount>
          <independentCitationCount>34</independentCitationCount>
          <citingPubCount>40</citingPubCount>
          <independentCitingPubCount>34</independentCitingPubCount>
          <oaStats>
            <type>GOLD</type>
            <count>3</count>
          </oaStats>
          <oaStats>
            <type>GREEN</type>
            <count>7</count>
          </oaStats>
          <oaStats>
            <type>NONE</type>
            <count>85</count>
          </oaStats>
          <oaStats2>
            <type>GOLD</type>
            <count>3</count>
          </oaStats2>
          <oaStats2>
            <type>GREEN</type>
            <count>7</count>
          </oaStats2>
          <oaStats2>
            <type>NONE</type>
            <count>56</count>
          </oaStats2>
        </years>
        <years>
          <year>2012</year>
          <publicationCount>68</publicationCount>
          <citationCount>38</citationCount>
          <independentCitationCount>34</independentCitationCount>
          <citingPubCount>37</citingPubCount>
          <independentCitingPubCount>34</independentCitingPubCount>
          <oaStats>
            <type>GOLD</type>
            <count>4</count>
          </oaStats>
          <oaStats>
            <type>GREEN</type>
            <count>1</count>
          </oaStats>
          <oaStats>
            <type>PAY</type>
            <count>1</count>
          </oaStats>
          <oaStats>
            <type>NONE</type>
            <count>62</count>
          </oaStats>
          <oaStats2>
            <type>GOLD</type>
            <count>2</count>
          </oaStats2>
          <oaStats2>
            <type>GREEN</type>
            <count>1</count>
          </oaStats2>
          <oaStats2>
            <type>PAY</type>
            <count>1</count>
          </oaStats2>
          <oaStats2>
            <type>NONE</type>
            <count>37</count>
          </oaStats2>
        </years>
        <years>
          <year>2013</year>
          <publicationCount>70</publicationCount>
          <citationCount>54</citationCount>
          <independentCitationCount>46</independentCitationCount>
          <citingPubCount>53</citingPubCount>
          <independentCitingPubCount>45</independentCitingPubCount>
          <oaStats>
            <type>GREEN</type>
            <count>3</count>
          </oaStats>
          <oaStats>
            <type>NONE</type>
            <count>67</count>
          </oaStats>
          <oaStats2>
            <type>GREEN</type>
            <count>2</count>
          </oaStats2>
          <oaStats2>
            <type>NONE</type>
            <count>47</count>
          </oaStats2>
        </years>
        <years>
          <year>2014</year>
          <publicationCount>59</publicationCount>
          <citationCount>88</citationCount>
          <independentCitationCount>83</independentCitationCount>
          <citingPubCount>88</citingPubCount>
          <independentCitingPubCount>83</independentCitingPubCount>
          <oaStats>
            <type>GOLD</type>
            <count>4</count>
          </oaStats>
          <oaStats>
            <type>GREEN</type>
            <count>4</count>
          </oaStats>
          <oaStats>
            <type>PAY</type>
            <count>1</count>
          </oaStats>
          <oaStats>
            <type>NONE</type>
            <count>50</count>
          </oaStats>
          <oaStats2>
            <type>GOLD</type>
            <count>3</count>
          </oaStats2>
          <oaStats2>
            <type>GREEN</type>
            <count>3</count>
          </oaStats2>
          <oaStats2>
            <type>PAY</type>
            <count>1</count>
          </oaStats2>
          <oaStats2>
            <type>NONE</type>
            <count>38</count>
          </oaStats2>
        </years>
        <years>
          <year>2015</year>
          <publicationCount>102</publicationCount>
          <citationCount>126</citationCount>
          <independentCitationCount>112</independentCitationCount>
          <citingPubCount>125</citingPubCount>
          <independentCitingPubCount>111</independentCitingPubCount>
          <oaStats>
            <type>GOLD</type>
            <count>14</count>
          </oaStats>
          <oaStats>
            <type>GREEN</type>
            <count>29</count>
          </oaStats>
          <oaStats>
            <type>RESTRICTED</type>
            <count>2</count>
          </oaStats>
          <oaStats>
            <type>CLOSED</type>
            <count>1</count>
          </oaStats>
          <oaStats>
            <type>PAY</type>
            <count>3</count>
          </oaStats>
          <oaStats>
            <type>NONE</type>
            <count>53</count>
          </oaStats>
          <oaStats2>
            <type>GOLD</type>
            <count>10</count>
          </oaStats2>
          <oaStats2>
            <type>GREEN</type>
            <count>21</count>
          </oaStats2>
          <oaStats2>
            <type>RESTRICTED</type>
            <count>2</count>
          </oaStats2>
          <oaStats2>
            <type>CLOSED</type>
            <count>1</count>
          </oaStats2>
          <oaStats2>
            <type>PAY</type>
            <count>3</count>
          </oaStats2>
          <oaStats2>
            <type>NONE</type>
            <count>38</count>
          </oaStats2>
        </years>
        <years>
          <year>2016</year>
          <publicationCount>91</publicationCount>
          <citationCount>174</citationCount>
          <independentCitationCount>156</independentCitationCount>
          <citingPubCount>174</citingPubCount>
          <independentCitingPubCount>156</independentCitingPubCount>
          <oaStats>
            <type>GOLD</type>
            <count>10</count>
          </oaStats>
          <oaStats>
            <type>GREEN</type>
            <count>29</count>
          </oaStats>
          <oaStats>
            <type>RESTRICTED</type>
            <count>1</count>
          </oaStats>
          <oaStats>
            <type>PAY</type>
            <count>2</count>
          </oaStats>
          <oaStats>
            <type>NONE</type>
            <count>49</count>
          </oaStats>
          <oaStats2>
            <type>GOLD</type>
            <count>9</count>
          </oaStats2>
          <oaStats2>
            <type>GREEN</type>
            <count>24</count>
          </oaStats2>
          <oaStats2>
            <type>RESTRICTED</type>
            <count>1</count>
          </oaStats2>
          <oaStats2>
            <type>PAY</type>
            <count>2</count>
          </oaStats2>
          <oaStats2>
            <type>NONE</type>
            <count>38</count>
          </oaStats2>
        </years>
        <years>
          <year>2017</year>
          <publicationCount>83</publicationCount>
          <citationCount>322</citationCount>
          <independentCitationCount>292</independentCitationCount>
          <citingPubCount>321</citingPubCount>
          <independentCitingPubCount>291</independentCitingPubCount>
          <oaStats>
            <type>GOLD</type>
            <count>13</count>
          </oaStats>
          <oaStats>
            <type>GREEN</type>
            <count>17</count>
          </oaStats>
          <oaStats>
            <type>PAY</type>
            <count>2</count>
          </oaStats>
          <oaStats>
            <type>NONE</type>
            <count>51</count>
          </oaStats>
          <oaStats2>
            <type>GOLD</type>
            <count>11</count>
          </oaStats2>
          <oaStats2>
            <type>GREEN</type>
            <count>15</count>
          </oaStats2>
          <oaStats2>
            <type>PAY</type>
            <count>2</count>
          </oaStats2>
          <oaStats2>
            <type>NONE</type>
            <count>42</count>
          </oaStats2>
        </years>
        <years>
          <year>2018</year>
          <publicationCount>82</publicationCount>
          <citationCount>349</citationCount>
          <independentCitationCount>332</independentCitationCount>
          <citingPubCount>344</citingPubCount>
          <independentCitingPubCount>327</independentCitingPubCount>
          <oaStats>
            <type>GOLD</type>
            <count>17</count>
          </oaStats>
          <oaStats>
            <type>GREEN</type>
            <count>14</count>
          </oaStats>
          <oaStats>
            <type>RESTRICTED</type>
            <count>1</count>
          </oaStats>
          <oaStats>
            <type>NONE</type>
            <count>50</count>
          </oaStats>
          <oaStats2>
            <type>GOLD</type>
            <count>17</count>
          </oaStats2>
          <oaStats2>
            <type>GREEN</type>
            <count>11</count>
          </oaStats2>
          <oaStats2>
            <type>RESTRICTED</type>
            <count>1</count>
          </oaStats2>
          <oaStats2>
            <type>NONE</type>
            <count>34</count>
          </oaStats2>
        </years>
        <years>
          <year>2019</year>
          <publicationCount>108</publicationCount>
          <citationCount>367</citationCount>
          <independentCitationCount>329</independentCitationCount>
          <citingPubCount>362</citingPubCount>
          <independentCitingPubCount>328</independentCitingPubCount>
          <oaStats>
            <type>GOLD</type>
            <count>34</count>
          </oaStats>
          <oaStats>
            <type>GREEN</type>
            <count>17</count>
          </oaStats>
          <oaStats>
            <type>RESTRICTED</type>
            <count>1</count>
          </oaStats>
          <oaStats>
            <type>PAY</type>
            <count>2</count>
          </oaStats>
          <oaStats>
            <type>NONE</type>
            <count>54</count>
          </oaStats>
          <oaStats2>
            <type>GOLD</type>
            <count>26</count>
          </oaStats2>
          <oaStats2>
            <type>GREEN</type>
            <count>14</count>
          </oaStats2>
          <oaStats2>
            <type>RESTRICTED</type>
            <count>1</count>
          </oaStats2>
          <oaStats2>
            <type>PAY</type>
            <count>2</count>
          </oaStats2>
          <oaStats2>
            <type>NONE</type>
            <count>38</count>
          </oaStats2>
        </years>
        <years>
          <year>2020</year>
          <publicationCount>76</publicationCount>
          <citationCount>507</citationCount>
          <independentCitationCount>476</independentCitationCount>
          <citingPubCount>501</citingPubCount>
          <independentCitingPubCount>471</independentCitingPubCount>
          <oaStats>
            <type>GOLD</type>
            <count>23</count>
          </oaStats>
          <oaStats>
            <type>GREEN</type>
            <count>16</count>
          </oaStats>
          <oaStats>
            <type>PAY</type>
            <count>1</count>
          </oaStats>
          <oaStats>
            <type>NONE</type>
            <count>36</count>
          </oaStats>
          <oaStats2>
            <type>GOLD</type>
            <count>19</count>
          </oaStats2>
          <oaStats2>
            <type>GREEN</type>
            <count>10</count>
          </oaStats2>
          <oaStats2>
            <type>PAY</type>
            <count>1</count>
          </oaStats2>
          <oaStats2>
            <type>NONE</type>
            <count>22</count>
          </oaStats2>
        </years>
        <years>
          <year>2021</year>
          <publicationCount>100</publicationCount>
          <citationCount>599</citationCount>
          <independentCitationCount>557</independentCitationCount>
          <citingPubCount>596</citingPubCount>
          <independentCitingPubCount>554</independentCitingPubCount>
          <oaStats>
            <type>GOLD</type>
            <count>20</count>
          </oaStats>
          <oaStats>
            <type>GREEN</type>
            <count>16</count>
          </oaStats>
          <oaStats>
            <type>PAY</type>
            <count>2</count>
          </oaStats>
          <oaStats>
            <type>NONE</type>
            <count>62</count>
          </oaStats>
          <oaStats2>
            <type>GOLD</type>
            <count>16</count>
          </oaStats2>
          <oaStats2>
            <type>GREEN</type>
            <count>10</count>
          </oaStats2>
          <oaStats2>
            <type>PAY</type>
            <count>2</count>
          </oaStats2>
          <oaStats2>
            <type>NONE</type>
            <count>31</count>
          </oaStats2>
        </years>
        <years>
          <year>2022</year>
          <publicationCount>95</publicationCount>
          <citationCount>791</citationCount>
          <independentCitationCount>730</independentCitationCount>
          <citingPubCount>781</citingPubCount>
          <independentCitingPubCount>722</independentCitingPubCount>
          <oaStats>
            <type>GOLD</type>
            <count>27</count>
          </oaStats>
          <oaStats>
            <type>GREEN</type>
            <count>9</count>
          </oaStats>
          <oaStats>
            <type>PAY</type>
            <count>3</count>
          </oaStats>
          <oaStats>
            <type>NONE</type>
            <count>56</count>
          </oaStats>
          <oaStats2>
            <type>GOLD</type>
            <count>26</count>
          </oaStats2>
          <oaStats2>
            <type>GREEN</type>
            <count>8</count>
          </oaStats2>
          <oaStats2>
            <type>PAY</type>
            <count>3</count>
          </oaStats2>
          <oaStats2>
            <type>NONE</type>
            <count>32</count>
          </oaStats2>
        </years>
        <years>
          <year>2023</year>
          <publicationCount>53</publicationCount>
          <citationCount>834</citationCount>
          <independentCitationCount>758</independentCitationCount>
          <citingPubCount>829</citingPubCount>
          <independentCitingPubCount>753</independentCitingPubCount>
          <oaStats>
            <type>GOLD</type>
            <count>19</count>
          </oaStats>
          <oaStats>
            <type>GREEN</type>
            <count>3</count>
          </oaStats>
          <oaStats>
            <type>PAY</type>
            <count>1</count>
          </oaStats>
          <oaStats>
            <type>NONE</type>
            <count>30</count>
          </oaStats>
          <oaStats2>
            <type>GOLD</type>
            <count>19</count>
          </oaStats2>
          <oaStats2>
            <type>GREEN</type>
            <count>3</count>
          </oaStats2>
          <oaStats2>
            <type>PAY</type>
            <count>1</count>
          </oaStats2>
          <oaStats2>
            <type>NONE</type>
            <count>19</count>
          </oaStats2>
        </years>
        <years>
          <year>2024</year>
          <publicationCount>56</publicationCount>
          <citationCount>926</citationCount>
          <independentCitationCount>841</independentCitationCount>
          <citingPubCount>924</citingPubCount>
          <independentCitingPubCount>839</independentCitingPubCount>
          <oaStats>
            <type>GOLD</type>
            <count>14</count>
          </oaStats>
          <oaStats>
            <type>GREEN</type>
            <count>4</count>
          </oaStats>
          <oaStats>
            <type>RESTRICTED</type>
            <count>1</count>
          </oaStats>
          <oaStats>
            <type>NONE</type>
            <count>37</count>
          </oaStats>
          <oaStats2>
            <type>GOLD</type>
            <count>14</count>
          </oaStats2>
          <oaStats2>
            <type>GREEN</type>
            <count>4</count>
          </oaStats2>
          <oaStats2>
            <type>RESTRICTED</type>
            <count>1</count>
          </oaStats2>
          <oaStats2>
            <type>NONE</type>
            <count>24</count>
          </oaStats2>
        </years>
        <years>
          <year>2025</year>
          <publicationCount>56</publicationCount>
          <citationCount>888</citationCount>
          <independentCitationCount>835</independentCitationCount>
          <citingPubCount>887</citingPubCount>
          <independentCitingPubCount>834</independentCitingPubCount>
          <oaStats>
            <type>GOLD</type>
            <count>16</count>
          </oaStats>
          <oaStats>
            <type>GREEN</type>
            <count>4</count>
          </oaStats>
          <oaStats>
            <type>NONE</type>
            <count>36</count>
          </oaStats>
          <oaStats2>
            <type>GOLD</type>
            <count>14</count>
          </oaStats2>
          <oaStats2>
            <type>GREEN</type>
            <count>4</count>
          </oaStats2>
          <oaStats2>
            <type>NONE</type>
            <count>20</count>
          </oaStats2>
        </years>
        <years>
          <year>2026</year>
          <publicationCount>26</publicationCount>
          <citationCount>214</citationCount>
          <independentCitationCount>199</independentCitationCount>
          <citingPubCount>212</citingPubCount>
          <independentCitingPubCount>197</independentCitingPubCount>
          <oaStats>
            <type>GOLD</type>
            <count>1</count>
          </oaStats>
          <oaStats>
            <type>GREEN</type>
            <count>1</count>
          </oaStats>
          <oaStats>
            <type>NONE</type>
            <count>24</count>
          </oaStats>
          <oaStats2>
            <type>GOLD</type>
            <count>1</count>
          </oaStats2>
          <oaStats2>
            <type>GREEN</type>
            <count>1</count>
          </oaStats2>
          <oaStats2>
            <type>NONE</type>
            <count>11</count>
          </oaStats2>
        </years>
      </pubStats>
      <type>
        <snippet>true</snippet>
        <mtid>5</mtid>
        <link>/api/institutetype/5</link>
        <otype>InstituteType</otype>
        <label>Intézet</label>
        <published>true</published>
        <oldId>5</oldId>
      </type>
      <virtual>false</virtual>
      <aggregation>false</aggregation>
      <collaboration>false</collaboration>
      <root>false</root>
      <allowInstForum>false</allowInstForum>
      <allowOnlineRegistration>true</allowOnlineRegistration>
      <valid>true</valid>
      <validDateRange> [2025-02-01 01:00-]</validDateRange>
      <parents>
        <parent>
          <otype>DivisionContainment</otype>
          <mtid>19758</mtid>
          <link>/api/divisioncontainment/19758</link>
          <label>Üzleti, Kommunikációs és Turisztikai Kar METU ÜKT [2018-] ‒ Marketing és Kommunikáció Intézet METU / ÜKT MKI [2025-] 2025-</label>
          <published>false</published>
          <snippet>true</snippet>
        </parent>
      </parents>
      <ancestors>
        <ancestor>
          <otype>Reorg</otype>
          <mtid>17545</mtid>
          <link>/api/reorg/17545</link>
          <label>Marketing és Kommunikációtudományi Intézet METU / ÜKT MKTI [2023-2025] ‒ Marketing és Kommunikáció Intézet METU / ÜKT MKI [2025-]</label>
          <published>false</published>
          <snippet>true</snippet>
        </ancestor>
      </ancestors>
      <link>/api/institute/24049</link>
      <label>Marketing és Kommunikáció Intézet METU / ÜKT MKI [2025-]</label><template>&lt;div class=&quot;Institute short-list&quot;&gt; &lt;div class=&quot;name&quot;&gt;&lt;span class=&quot;name&quot;&gt;Marketing és Kommunikáció Intézet&lt;/span&gt;, MKI | [2025-02-01-] &lt;/div&gt; &lt;div class=&quot;path&quot;&gt;&lt;span title=&quot;Budapesti Metropolitan Egyetem&quot;&gt;METU&lt;/span&gt; / &lt;span title=&quot;Üzleti, Kommunikációs és Turisztikai Kar&quot;&gt;ÜKT&lt;/span&gt; [2025-]&lt;/div&gt; &lt;div class=&quot;type&quot;&gt; Intézet &lt;/div&gt; &lt;div class=&quot;mtid&quot;&gt; [Intézmény:24049] &lt;/div&gt; &lt;/div&gt;</template><template2>&lt;div class=&quot;Institute long-list&quot;&gt; &lt;div class=&quot;name&quot;&gt;&lt;span class=&quot;name&quot;&gt;Marketing és Kommunikáció Intézet&lt;/span&gt;, MKI | [2025-02-01 -- ] &lt;/div&gt; &lt;div class=&quot;path&quot;&gt;&lt;span title=&quot;Budapesti Metropolitan Egyetem&quot;&gt;METU&lt;/span&gt; / &lt;span title=&quot;Üzleti, Kommunikációs és Turisztikai Kar&quot;&gt;ÜKT&lt;/span&gt; [2025-]&lt;/div&gt; &lt;div class=&quot;type&quot;&gt; Intézet &lt;/div&gt; &lt;div&gt;Elődök:&lt;/div&gt; &lt;div class=&quot;ancestor&quot;&gt;Marketing és Kommunikációtudományi Intézet METU / ÜKT MKTI [2023-2025]&lt;/div&gt; &lt;div&gt; Nyilvános &lt;/div&gt; &lt;div class=&quot;mtid&quot;&gt; [Intézmény:24049] &lt;/div&gt; &lt;/div&gt;</template2>
    </institute>
  </content>
</myciteResult>
