Citation relation

Sajtos L. A multidimensional approach to marketing performance evaluation: A study of Hungarian companies. (2006) ACTA OECONOMICA 0001-6373 1588-2659 56 1 71-102

Publication:
Wimmer Ágnes. Vállalati teljesítmény – fejlődés és fókuszok. (2002) In: Vállalati versenyképesség a globalizálódó magyar gazdaságban pp. 197-212
Related:
Sajtos L. A multidimensional approach to marketing performance evaluation: A study of Hungarian companies. (2006) ACTA OECONOMICA 0001-6373 1588-2659 56 1 71-102
External citation: Yes
Mentions:
1. p. 95.: " (...) however, they might overestimate their performance in dimensions that can be controlled to a smaller extent (Wimmer 2002)"
2021-10-24 18:35