Citation relation

Andre Beaujanot et al. CUSTOMER ORIENTATION AND CUSTOMER. (2003) In: ANZMAC 2003 Conference pp. 1087-1094

Publication:
Wimmer Ágnes et al. Business relationships as value drivers?. (2002) In: 18th IMP Conference pp. 1-11
Related:
Andre Beaujanot et al. CUSTOMER ORIENTATION AND CUSTOMER. (2003) In: ANZMAC 2003 Conference pp. 1087-1094
External citation: Yes
Mentions:
1. p. 1088: "Customer value is the customers’ subjective opinion of the firm’s activities (Ravald andGronroos 1996, Wimmer and Mandjak 2002)."
2021-10-22 21:25