<?xml version="1.0" encoding="UTF-8"?>
<?xml-stylesheet type="text/xsl" href="https://m2.mtmt.hu/xsl/gui3.xsl" ?>
<myciteResult>
  <serverUrl>https://m2.mtmt.hu/</serverUrl>
  <labelLang>hun</labelLang>
  <responseDate>2026-09-22 15:52</responseDate>
  <content>
    <author>
      <otype>Author</otype>
      <mtid>10013612</mtid>
      <status>APPROVED</status>
      <published>true</published>
      <unhandledTickets>0</unhandledTickets>
      <oldTimestamp>2018-06-07T09:09:11.000+0000</oldTimestamp>
      <deleted>false</deleted>
      <oldId>10013612</oldId>
      <lastRefresh>2026-08-12T07:37:19.479+0000</lastRefresh>
      <lastModified>2025-03-05T18:02:52.088+0000</lastModified>
      <created>2010-03-06T23:00:00.000+0000</created>
      <lastDuplumOK>2019-02-12T17:21:16.304+0000</lastDuplumOK>
      <lastDuplumSearch>2019-02-12T17:20:52.587+0000</lastDuplumSearch>
      <familyName>Gyenge</familyName>
      <givenName>Balázs</givenName>
      <auxName>Marketing</auxName>
      <emailAddressConfirmed>true</emailAddressConfirmed>
      <receiveEmailAlertsForForumEvents>false</receiveEmailAlertsForForumEvents>
      <receiveEmailAlertsForTicketEvents>false</receiveEmailAlertsForTicketEvents>
      <bestActiveRole>Author</bestActiveRole>
      <dead>false</dead>
      <registrationDate>2010-03-06T23:00:00.000+0000</registrationDate>
      <lastLogin>2026-06-25T15:10:11.068+0000</lastLogin>
      <lastLogin2>2026-03-19T21:07:06.519+0000</lastLogin2>
      <policyAcceptDate>2022-03-01T14:41:40.913+0000</policyAcceptDate>
      <moreCitationsPerCitingDoc>false</moreCitationsPerCitingDoc>
      <showPubsCompleteStart>false</showPubsCompleteStart>
      <pubsCompleteEnd>2014-09-26</pubsCompleteEnd>
      <showPubsCompleteEnd>false</showPubsCompleteEnd>
      <showCitsCompleteStart>false</showCitsCompleteStart>
      <citsCompleteEnd>2014-09-26</citsCompleteEnd>
      <showCitsCompleteEnd>false</showCitsCompleteEnd>
      <showAccountInformation>true</showAccountInformation>
      <importDuplum>false</importDuplum>
      <importOverwritten>false</importOverwritten>
      <importSkipped>false</importSkipped>
      <lastDataChange>2021-01-22T12:29:28.580+0000</lastDataChange>
      <publicationCount>134</publicationCount>
      <citationCount>27</citationCount>
      <independentCitationCount>27</independentCitationCount>
      <unhandledCitationCount>0</unhandledCitationCount>
      <nationalOriginCitationCount>5</nationalOriginCitationCount>
      <foreignEditionCitationCount>15</foreignEditionCitationCount>
      <doiCitationCount>8</doiCitationCount>
      <wosCitationCount>3</wosCitationCount>
      <wosScopusCitationCount>3</wosScopusCitationCount>
      <wosScopusCitationCountWoOther>3</wosScopusCitationCountWoOther>
      <wosScopusIndependentCitationCount>3</wosScopusIndependentCitationCount>
      <wosScopusIndependentCitationCountWoOther>3</wosScopusIndependentCitationCountWoOther>
      <scopusCitationCount>1</scopusCitationCount>
      <citingPubCount>26</citingPubCount>
      <independentCitingPubCount>26</independentCitingPubCount>
      <unhandledCitingPubCount>0</unhandledCitingPubCount>
      <pubStats>
        <types>
          <type>Folyóiratcikk</type>
          <typeEng>Journal Article</typeEng>
          <code>24</code>
          <count>43</count>
        </types>
        <types>
          <type>Könyvrészlet</type>
          <typeEng>Chapter in Book</typeEng>
          <code>25</code>
          <count>69</count>
        </types>
        <types>
          <type>Könyv</type>
          <typeEng>Book</typeEng>
          <code>23</code>
          <count>10</count>
        </types>
        <types>
          <type>Egyéb konferenciaközlemény</type>
          <typeEng>Conference paper</typeEng>
          <code>31</code>
          <count>9</count>
        </types>
        <types>
          <type>Egyéb konferenciakötet</type>
          <typeEng>Conference proceedings</typeEng>
          <code>32</code>
          <count>0</count>
        </types>
        <types>
          <type>Oltalmi formák</type>
          <typeEng>Protection forms</typeEng>
          <code>26</code>
          <count>0</count>
        </types>
        <types>
          <type>Disszertáció</type>
          <typeEng>Thesis</typeEng>
          <code>28</code>
          <count>0</count>
        </types>
        <types>
          <type>Egyéb</type>
          <typeEng>Miscellaneous</typeEng>
          <code>29</code>
          <count>3</count>
        </types>
        <types>
          <type>Alkotás</type>
          <typeEng>Achievement</typeEng>
          <code>22</code>
          <count>0</count>
        </types>
        <types>
          <type>Kutatási adat</type>
          <typeEng>Research data</typeEng>
          <code>33</code>
          <count>0</count>
        </types>
        <citationTypes>
          <type>Folyóiratcikk</type>
          <typeEng>Journal Article</typeEng>
          <code>24</code>
          <countUnknown>0</countUnknown>
          <countIndependent>9</countIndependent>
          <countSelfCitation>0</countSelfCitation>
        </citationTypes>
        <citationTypes>
          <type>Könyvrészlet</type>
          <typeEng>Chapter in Book</typeEng>
          <code>25</code>
          <countUnknown>0</countUnknown>
          <countIndependent>8</countIndependent>
          <countSelfCitation>0</countSelfCitation>
        </citationTypes>
        <citationTypes>
          <type>Könyv</type>
          <typeEng>Book</typeEng>
          <code>23</code>
          <countUnknown>0</countUnknown>
          <countIndependent>2</countIndependent>
          <countSelfCitation>0</countSelfCitation>
        </citationTypes>
        <citationTypes>
          <type>Egyéb konferenciaközlemény</type>
          <typeEng>Conference paper</typeEng>
          <code>31</code>
          <countUnknown>0</countUnknown>
          <countIndependent>2</countIndependent>
          <countSelfCitation>0</countSelfCitation>
        </citationTypes>
        <citationTypes>
          <type>Egyéb konferenciakötet</type>
          <typeEng>Conference proceedings</typeEng>
          <code>32</code>
          <countUnknown>0</countUnknown>
          <countIndependent>0</countIndependent>
          <countSelfCitation>0</countSelfCitation>
        </citationTypes>
        <citationTypes>
          <type>Oltalmi formák</type>
          <typeEng>Protection forms</typeEng>
          <code>26</code>
          <countUnknown>0</countUnknown>
          <countIndependent>0</countIndependent>
          <countSelfCitation>0</countSelfCitation>
        </citationTypes>
        <citationTypes>
          <type>Disszertáció</type>
          <typeEng>Thesis</typeEng>
          <code>28</code>
          <countUnknown>0</countUnknown>
          <countIndependent>1</countIndependent>
          <countSelfCitation>0</countSelfCitation>
        </citationTypes>
        <citationTypes>
          <type>Egyéb</type>
          <typeEng>Miscellaneous</typeEng>
          <code>29</code>
          <countUnknown>0</countUnknown>
          <countIndependent>4</countIndependent>
          <countSelfCitation>0</countSelfCitation>
        </citationTypes>
        <citationTypes>
          <type>Alkotás</type>
          <typeEng>Achievement</typeEng>
          <code>22</code>
          <countUnknown>0</countUnknown>
          <countIndependent>0</countIndependent>
          <countSelfCitation>0</countSelfCitation>
        </citationTypes>
        <citationTypes>
          <type>Kutatási adat</type>
          <typeEng>Research data</typeEng>
          <code>33</code>
          <countUnknown>0</countUnknown>
          <countIndependent>0</countIndependent>
          <countSelfCitation>0</countSelfCitation>
        </citationTypes>
        <years>
          <year>2001</year>
          <publicationCount>3</publicationCount>
          <citationCount>0</citationCount>
          <independentCitationCount>0</independentCitationCount>
          <citingPubCount>0</citingPubCount>
          <independentCitingPubCount>0</independentCitingPubCount>
          <oaStats>
            <type>NONE</type>
            <count>3</count>
          </oaStats>
          <oaStats2>
            <type>NONE</type>
            <count>3</count>
          </oaStats2>
        </years>
        <years>
          <year>2002</year>
          <publicationCount>9</publicationCount>
          <citationCount>0</citationCount>
          <independentCitationCount>0</independentCitationCount>
          <citingPubCount>0</citingPubCount>
          <independentCitingPubCount>0</independentCitingPubCount>
          <oaStats>
            <type>NONE</type>
            <count>9</count>
          </oaStats>
          <oaStats2>
            <type>NONE</type>
            <count>9</count>
          </oaStats2>
        </years>
        <years>
          <year>2003</year>
          <publicationCount>7</publicationCount>
          <citationCount>0</citationCount>
          <independentCitationCount>0</independentCitationCount>
          <citingPubCount>0</citingPubCount>
          <independentCitingPubCount>0</independentCitingPubCount>
          <oaStats>
            <type>NONE</type>
            <count>7</count>
          </oaStats>
          <oaStats2>
            <type>NONE</type>
            <count>5</count>
          </oaStats2>
        </years>
        <years>
          <year>2004</year>
          <publicationCount>6</publicationCount>
          <citationCount>0</citationCount>
          <independentCitationCount>0</independentCitationCount>
          <citingPubCount>0</citingPubCount>
          <independentCitingPubCount>0</independentCitingPubCount>
          <oaStats>
            <type>NONE</type>
            <count>6</count>
          </oaStats>
          <oaStats2>
            <type>NONE</type>
            <count>6</count>
          </oaStats2>
        </years>
        <years>
          <year>2005</year>
          <publicationCount>5</publicationCount>
          <citationCount>0</citationCount>
          <independentCitationCount>0</independentCitationCount>
          <citingPubCount>0</citingPubCount>
          <independentCitingPubCount>0</independentCitingPubCount>
          <oaStats>
            <type>NONE</type>
            <count>5</count>
          </oaStats>
          <oaStats2>
            <type>NONE</type>
            <count>4</count>
          </oaStats2>
        </years>
        <years>
          <year>2006</year>
          <publicationCount>5</publicationCount>
          <citationCount>0</citationCount>
          <independentCitationCount>0</independentCitationCount>
          <citingPubCount>0</citingPubCount>
          <independentCitingPubCount>0</independentCitingPubCount>
          <oaStats>
            <type>GOLD</type>
            <count>1</count>
          </oaStats>
          <oaStats>
            <type>NONE</type>
            <count>4</count>
          </oaStats>
          <oaStats2>
            <type>GOLD</type>
            <count>1</count>
          </oaStats2>
          <oaStats2>
            <type>NONE</type>
            <count>3</count>
          </oaStats2>
        </years>
        <years>
          <year>2007</year>
          <publicationCount>10</publicationCount>
          <citationCount>0</citationCount>
          <independentCitationCount>0</independentCitationCount>
          <citingPubCount>0</citingPubCount>
          <independentCitingPubCount>0</independentCitingPubCount>
          <oaStats>
            <type>NONE</type>
            <count>10</count>
          </oaStats>
          <oaStats2>
            <type>NONE</type>
            <count>6</count>
          </oaStats2>
        </years>
        <years>
          <year>2008</year>
          <publicationCount>0</publicationCount>
          <citationCount>0</citationCount>
          <independentCitationCount>0</independentCitationCount>
          <citingPubCount>0</citingPubCount>
          <independentCitingPubCount>0</independentCitingPubCount>
          <oaStats/>
          <oaStats2/>
        </years>
        <years>
          <year>2009</year>
          <publicationCount>3</publicationCount>
          <citationCount>0</citationCount>
          <independentCitationCount>0</independentCitationCount>
          <citingPubCount>0</citingPubCount>
          <independentCitingPubCount>0</independentCitingPubCount>
          <oaStats>
            <type>NONE</type>
            <count>3</count>
          </oaStats>
          <oaStats2>
            <type>NONE</type>
            <count>3</count>
          </oaStats2>
        </years>
        <years>
          <year>2010</year>
          <publicationCount>5</publicationCount>
          <citationCount>1</citationCount>
          <independentCitationCount>1</independentCitationCount>
          <citingPubCount>1</citingPubCount>
          <independentCitingPubCount>1</independentCitingPubCount>
          <oaStats>
            <type>NONE</type>
            <count>5</count>
          </oaStats>
          <oaStats2>
            <type>NONE</type>
            <count>3</count>
          </oaStats2>
        </years>
        <years>
          <year>2011</year>
          <publicationCount>2</publicationCount>
          <citationCount>1</citationCount>
          <independentCitationCount>1</independentCitationCount>
          <citingPubCount>1</citingPubCount>
          <independentCitingPubCount>1</independentCitingPubCount>
          <oaStats>
            <type>NONE</type>
            <count>2</count>
          </oaStats>
          <oaStats2>
            <type>NONE</type>
            <count>2</count>
          </oaStats2>
        </years>
        <years>
          <year>2012</year>
          <publicationCount>2</publicationCount>
          <citationCount>0</citationCount>
          <independentCitationCount>0</independentCitationCount>
          <citingPubCount>0</citingPubCount>
          <independentCitingPubCount>0</independentCitingPubCount>
          <oaStats>
            <type>NONE</type>
            <count>2</count>
          </oaStats>
          <oaStats2>
            <type>NONE</type>
            <count>1</count>
          </oaStats2>
        </years>
        <years>
          <year>2013</year>
          <publicationCount>2</publicationCount>
          <citationCount>2</citationCount>
          <independentCitationCount>2</independentCitationCount>
          <citingPubCount>2</citingPubCount>
          <independentCitingPubCount>2</independentCitingPubCount>
          <oaStats>
            <type>NONE</type>
            <count>2</count>
          </oaStats>
          <oaStats2>
            <type>NONE</type>
            <count>2</count>
          </oaStats2>
        </years>
        <years>
          <year>2014</year>
          <publicationCount>2</publicationCount>
          <citationCount>3</citationCount>
          <independentCitationCount>3</independentCitationCount>
          <citingPubCount>3</citingPubCount>
          <independentCitingPubCount>3</independentCitingPubCount>
          <oaStats>
            <type>NONE</type>
            <count>2</count>
          </oaStats>
          <oaStats2>
            <type>NONE</type>
            <count>2</count>
          </oaStats2>
        </years>
        <years>
          <year>2015</year>
          <publicationCount>10</publicationCount>
          <citationCount>1</citationCount>
          <independentCitationCount>1</independentCitationCount>
          <citingPubCount>1</citingPubCount>
          <independentCitingPubCount>1</independentCitingPubCount>
          <oaStats>
            <type>NONE</type>
            <count>10</count>
          </oaStats>
          <oaStats2>
            <type>NONE</type>
            <count>8</count>
          </oaStats2>
        </years>
        <years>
          <year>2016</year>
          <publicationCount>5</publicationCount>
          <citationCount>0</citationCount>
          <independentCitationCount>0</independentCitationCount>
          <citingPubCount>0</citingPubCount>
          <independentCitingPubCount>0</independentCitingPubCount>
          <oaStats>
            <type>NONE</type>
            <count>5</count>
          </oaStats>
          <oaStats2>
            <type>NONE</type>
            <count>5</count>
          </oaStats2>
        </years>
        <years>
          <year>2017</year>
          <publicationCount>6</publicationCount>
          <citationCount>3</citationCount>
          <independentCitationCount>3</independentCitationCount>
          <citingPubCount>3</citingPubCount>
          <independentCitingPubCount>3</independentCitingPubCount>
          <oaStats>
            <type>NONE</type>
            <count>6</count>
          </oaStats>
          <oaStats2>
            <type>NONE</type>
            <count>6</count>
          </oaStats2>
        </years>
        <years>
          <year>2018</year>
          <publicationCount>11</publicationCount>
          <citationCount>0</citationCount>
          <independentCitationCount>0</independentCitationCount>
          <citingPubCount>0</citingPubCount>
          <independentCitingPubCount>0</independentCitingPubCount>
          <oaStats>
            <type>GOLD</type>
            <count>2</count>
          </oaStats>
          <oaStats>
            <type>NONE</type>
            <count>9</count>
          </oaStats>
          <oaStats2>
            <type>GOLD</type>
            <count>2</count>
          </oaStats2>
          <oaStats2>
            <type>NONE</type>
            <count>7</count>
          </oaStats2>
        </years>
        <years>
          <year>2019</year>
          <publicationCount>9</publicationCount>
          <citationCount>0</citationCount>
          <independentCitationCount>0</independentCitationCount>
          <citingPubCount>0</citingPubCount>
          <independentCitingPubCount>0</independentCitingPubCount>
          <oaStats>
            <type>GOLD</type>
            <count>3</count>
          </oaStats>
          <oaStats>
            <type>NONE</type>
            <count>6</count>
          </oaStats>
          <oaStats2>
            <type>GOLD</type>
            <count>3</count>
          </oaStats2>
          <oaStats2>
            <type>NONE</type>
            <count>5</count>
          </oaStats2>
        </years>
        <years>
          <year>2020</year>
          <publicationCount>7</publicationCount>
          <citationCount>2</citationCount>
          <independentCitationCount>2</independentCitationCount>
          <citingPubCount>2</citingPubCount>
          <independentCitingPubCount>2</independentCitingPubCount>
          <oaStats>
            <type>GOLD</type>
            <count>1</count>
          </oaStats>
          <oaStats>
            <type>NONE</type>
            <count>6</count>
          </oaStats>
          <oaStats2>
            <type>GOLD</type>
            <count>1</count>
          </oaStats2>
          <oaStats2>
            <type>NONE</type>
            <count>5</count>
          </oaStats2>
        </years>
        <years>
          <year>2021</year>
          <publicationCount>6</publicationCount>
          <citationCount>4</citationCount>
          <independentCitationCount>4</independentCitationCount>
          <citingPubCount>3</citingPubCount>
          <independentCitingPubCount>3</independentCitingPubCount>
          <oaStats>
            <type>GOLD</type>
            <count>2</count>
          </oaStats>
          <oaStats>
            <type>NONE</type>
            <count>4</count>
          </oaStats>
          <oaStats2>
            <type>GOLD</type>
            <count>2</count>
          </oaStats2>
          <oaStats2>
            <type>NONE</type>
            <count>2</count>
          </oaStats2>
        </years>
        <years>
          <year>2022</year>
          <publicationCount>9</publicationCount>
          <citationCount>1</citationCount>
          <independentCitationCount>1</independentCitationCount>
          <citingPubCount>1</citingPubCount>
          <independentCitingPubCount>1</independentCitingPubCount>
          <oaStats>
            <type>GOLD</type>
            <count>1</count>
          </oaStats>
          <oaStats>
            <type>NONE</type>
            <count>8</count>
          </oaStats>
          <oaStats2>
            <type>GOLD</type>
            <count>1</count>
          </oaStats2>
          <oaStats2>
            <type>NONE</type>
            <count>5</count>
          </oaStats2>
        </years>
        <years>
          <year>2023</year>
          <publicationCount>3</publicationCount>
          <citationCount>3</citationCount>
          <independentCitationCount>3</independentCitationCount>
          <citingPubCount>3</citingPubCount>
          <independentCitingPubCount>3</independentCitingPubCount>
          <oaStats>
            <type>GOLD</type>
            <count>1</count>
          </oaStats>
          <oaStats>
            <type>NONE</type>
            <count>2</count>
          </oaStats>
          <oaStats2>
            <type>GOLD</type>
            <count>1</count>
          </oaStats2>
          <oaStats2>
            <type>NONE</type>
            <count>2</count>
          </oaStats2>
        </years>
        <years>
          <year>2024</year>
          <publicationCount>3</publicationCount>
          <citationCount>4</citationCount>
          <independentCitationCount>4</independentCitationCount>
          <citingPubCount>4</citingPubCount>
          <independentCitingPubCount>4</independentCitingPubCount>
          <oaStats>
            <type>GREEN</type>
            <count>1</count>
          </oaStats>
          <oaStats>
            <type>NONE</type>
            <count>2</count>
          </oaStats>
          <oaStats2>
            <type>GREEN</type>
            <count>1</count>
          </oaStats2>
          <oaStats2>
            <type>NONE</type>
            <count>2</count>
          </oaStats2>
        </years>
        <years>
          <year>2025</year>
          <publicationCount>3</publicationCount>
          <citationCount>1</citationCount>
          <independentCitationCount>1</independentCitationCount>
          <citingPubCount>1</citingPubCount>
          <independentCitingPubCount>1</independentCitingPubCount>
          <oaStats>
            <type>NONE</type>
            <count>3</count>
          </oaStats>
          <oaStats2>
            <type>NONE</type>
            <count>2</count>
          </oaStats2>
        </years>
        <years>
          <year>2026</year>
          <publicationCount>1</publicationCount>
          <citationCount>1</citationCount>
          <independentCitationCount>1</independentCitationCount>
          <citingPubCount>1</citingPubCount>
          <independentCitingPubCount>1</independentCitingPubCount>
          <oaStats>
            <type>GOLD</type>
            <count>1</count>
          </oaStats>
          <oaStats2>
            <type>GOLD</type>
            <count>1</count>
          </oaStats2>
        </years>
      </pubStats>
      <altTab>false</altTab>
      <hidePrestigeDataOnPublicationList>false</hidePrestigeDataOnPublicationList>
      <selectedPubList>
        <snippet>true</snippet>
        <mtid>797043</mtid>
        <link>/api/namedlist/797043</link>
        <otype>NamedList</otype>
        <label>Válogatott közleményeim</label>
        <published>false</published>
      </selectedPubList>
      <selectedPubListIsOpen>true</selectedPubListIsOpen>
      <selectedPubListIsEmpty>false</selectedPubListIsEmpty>
      <explicitSuggestion/>
      <affiliationsForSort>Agrárlogisztika, Kereskedelem és Marketing Tanszék (MATE / AGI); Ellátásilánc-menedzsment, Marketing és Turizmus... (SZIE / GTK); Marketing Intézet (SZIE / GTK); Marketing és Kereskedelmi Tanszék (MATE / GTI); Marketing, Menedzsment és Módszertani Intézet (ÓE / KGK); Wekerle Sándor Üzleti Főiskola; Üzleti Tudományok Intézete (SZIE / GTK)</affiliationsForSort>
      <totalCareerBreakMonths>0</totalCareerBreakMonths>
      <acceptedPolicyIsObsolete>false</acceptedPolicyIsObsolete>
      <passwordChangeNeeded>false</passwordChangeNeeded>
      <anonymous>false</anonymous>
      <enabled>true</enabled>
      <affiliations>
        <affiliation>
          <otype>Affiliation</otype>
          <mtid>102185</mtid>
          <link>/api/affil/102185</link>
          <label>Gyenge Balázs - Marketing Intézet SZIE / GTK MI [2000-2013] sz: -2013</label>
          <worksFor>
            <otype>Institute</otype>
            <mtid>10281</mtid>
            <link>/api/institute/10281</link>
            <label>Marketing Intézet SZIE / GTK MI [2000-2013]</label>
            <childrenCount>0</childrenCount>
            <allowInstForum>false</allowInstForum>
            <allowOnlineRegistration>true</allowOnlineRegistration>
            <specialAffiliation>false</specialAffiliation>
            <name>Marketing Intézet</name>
            <nameEng>Institute of Marketing</nameEng>
            <published>true</published>
            <oldId>10281</oldId>
            <snippet>true</snippet>
          </worksFor>
          <listPosition>1</listPosition>
          <endDate>2013-12-31T02:00:00.000+0000</endDate>
          <published>false</published>
          <oldId>102185</oldId>
          <snippet>true</snippet>
        </affiliation>
        <affiliation>
          <otype>Affiliation</otype>
          <mtid>330942</mtid>
          <link>/api/affil/330942</link>
          <label>Gyenge Balázs - Agrárlogisztika, Kereskedelem és Marketing Tanszék MATE / AGI AKMT [2021-2026] sz: 2021-2022</label>
          <worksFor>
            <otype>Institute</otype>
            <mtid>22496</mtid>
            <link>/api/institute/22496</link>
            <label>Agrárlogisztika, Kereskedelem és Marketing Tanszék MATE / AGI AKMT [2021-2026]</label>
            <childrenCount>0</childrenCount>
            <allowInstForum>false</allowInstForum>
            <allowOnlineRegistration>true</allowOnlineRegistration>
            <specialAffiliation>false</specialAffiliation>
            <name>Agrárlogisztika, Kereskedelem és Marketing Tanszék</name>
            <nameEng>Department of Agrarlogistic,Trade and Marketing</nameEng>
            <published>true</published>
            <snippet>true</snippet>
          </worksFor>
          <listPosition>2</listPosition>
          <startDate>2021-11-01T02:00:00.000+0000</startDate>
          <endDate>2022-08-17T01:00:00.000+0000</endDate>
          <published>false</published>
          <snippet>true</snippet>
        </affiliation>
        <affiliation>
          <otype>Affiliation</otype>
          <mtid>320991</mtid>
          <link>/api/affil/320991</link>
          <label>Gyenge Balázs - Marketing és Kereskedelmi Tanszék MATE / GTI MKT [2021-2021] sz: 2021-2021</label>
          <worksFor>
            <otype>Institute</otype>
            <mtid>22121</mtid>
            <link>/api/institute/22121</link>
            <label>Marketing és Kereskedelmi Tanszék MATE / GTI MKT [2021-2021]</label>
            <childrenCount>0</childrenCount>
            <allowInstForum>false</allowInstForum>
            <allowOnlineRegistration>true</allowOnlineRegistration>
            <specialAffiliation>false</specialAffiliation>
            <name>Marketing és Kereskedelmi Tanszék</name>
            <nameEng>Department of Marketing and Commerce</nameEng>
            <published>true</published>
            <snippet>true</snippet>
          </worksFor>
          <listPosition>3</listPosition>
          <startDate>2021-02-01T02:00:00.000+0000</startDate>
          <endDate>2021-10-30T22:00:00.000+0000</endDate>
          <published>false</published>
          <snippet>true</snippet>
        </affiliation>
        <affiliation>
          <otype>Affiliation</otype>
          <mtid>302102</mtid>
          <link>/api/affil/302102</link>
          <label>Gyenge Balázs - Ellátásilánc-menedzsment, Marketing és Turizmus Intézet SZIE / GTK ELMTI [2020-2021] sz: 2020-2021</label>
          <worksFor>
            <otype>Institute</otype>
            <mtid>21498</mtid>
            <link>/api/institute/21498</link>
            <label>Ellátásilánc-menedzsment, Marketing és Turizmus Intézet SZIE / GTK ELMTI [2020-2021]</label>
            <childrenCount>0</childrenCount>
            <allowInstForum>false</allowInstForum>
            <allowOnlineRegistration>true</allowOnlineRegistration>
            <specialAffiliation>false</specialAffiliation>
            <name>Ellátásilánc-menedzsment, Marketing és Turizmus Intézet</name>
            <nameEng>Supply Chain Management – Marketing and Tourism Institute</nameEng>
            <published>true</published>
            <snippet>true</snippet>
          </worksFor>
          <listPosition>4</listPosition>
          <startDate>2020-02-01T02:00:00.000+0000</startDate>
          <endDate>2021-01-31T00:00:00.000+0000</endDate>
          <published>false</published>
          <snippet>true</snippet>
        </affiliation>
        <affiliation>
          <otype>Affiliation</otype>
          <mtid>202774</mtid>
          <link>/api/affil/202774</link>
          <label>Gyenge Balázs - Üzleti Tudományok Intézete SZIE / GTK ÜTI [2014-2019] sz: 2016-2019</label>
          <worksFor>
            <otype>Institute</otype>
            <mtid>16252</mtid>
            <link>/api/institute/16252</link>
            <label>Üzleti Tudományok Intézete SZIE / GTK ÜTI [2014-2019]</label>
            <childrenCount>0</childrenCount>
            <allowInstForum>false</allowInstForum>
            <allowOnlineRegistration>true</allowOnlineRegistration>
            <specialAffiliation>false</specialAffiliation>
            <name>Üzleti Tudományok Intézete</name>
            <nameEng>Institute of Business Studies</nameEng>
            <published>true</published>
            <oldId>16252</oldId>
            <snippet>true</snippet>
          </worksFor>
          <listPosition>5</listPosition>
          <startDate>2016-01-14T07:08:00.000+0000</startDate>
          <endDate>2019-12-31T00:00:00.000+0000</endDate>
          <published>false</published>
          <oldId>202774</oldId>
          <snippet>true</snippet>
        </affiliation>
        <affiliation>
          <otype>Affiliation</otype>
          <mtid>413336</mtid>
          <link>/api/affil/413336</link>
          <label>Gyenge Balázs - Wekerle Sándor Üzleti Főiskola WSUF [2005-] sz: 2022-</label>
          <worksFor>
            <otype>Institute</otype>
            <mtid>14075</mtid>
            <link>/api/institute/14075</link>
            <label>Wekerle Sándor Üzleti Főiskola WSUF [2005-]</label>
            <childrenCount>0</childrenCount>
            <allowInstForum>false</allowInstForum>
            <allowOnlineRegistration>true</allowOnlineRegistration>
            <specialAffiliation>false</specialAffiliation>
            <name>Wekerle Sándor Üzleti Főiskola</name>
            <nameEng>Wekerle International University</nameEng>
            <published>true</published>
            <oldId>14075</oldId>
            <snippet>true</snippet>
          </worksFor>
          <startDate>2022-09-01T01:00:00.000+0000</startDate>
          <published>false</published>
          <snippet>true</snippet>
        </affiliation>
        <affiliation>
          <otype>Affiliation</otype>
          <mtid>420032</mtid>
          <link>/api/affil/420032</link>
          <label>Gyenge Balázs - Marketing, Menedzsment és Módszertani Intézet ÓE / KGK MMMI [2024-] sz: 2025-</label>
          <worksFor>
            <otype>Institute</otype>
            <mtid>23918</mtid>
            <link>/api/institute/23918</link>
            <label>Marketing, Menedzsment és Módszertani Intézet ÓE / KGK MMMI [2024-]</label>
            <childrenCount>0</childrenCount>
            <allowInstForum>false</allowInstForum>
            <allowOnlineRegistration>true</allowOnlineRegistration>
            <specialAffiliation>false</specialAffiliation>
            <name>Marketing, Menedzsment és Módszertani Intézet</name>
            <nameEng>Institute of Marketing, Management and Methodology</nameEng>
            <published>true</published>
            <snippet>true</snippet>
          </worksFor>
          <startDate>2025-01-01T02:00:02.000+0000</startDate>
          <published>false</published>
          <snippet>true</snippet>
        </affiliation>
      </affiliations>
      <degrees>
        <degreeHolder>
          <otype>DegreeHolder</otype>
          <mtid>15743</mtid>
          <link>/api/degreeholder/15743</link>
          <label>PhD 2009</label>
          <degree>
            <otype>Degree</otype>
            <mtid>4</mtid>
            <link>/api/degree/4</link>
            <label>PhD</label>
            <published>true</published>
            <oldId>4</oldId>
            <snippet>true</snippet>
          </degree>
          <published>false</published>
          <oldId>15743</oldId>
          <snippet>true</snippet>
        </degreeHolder>
      </degrees>
      <identifiers>
        <identifier>
          <otype>AuthorIdentifier</otype>
          <mtid>29526</mtid>
          <link>/api/authoridentifier/29526</link>
          <label>MTA ID: 10028512</label>
          <source>
            <otype>AuthorSource</otype>
            <mtid>42</mtid>
            <link>/api/authorsource/42</link>
            <label>MTA ID</label>
            <name>MTA ID</name>
            <nameEng>MTA ID</nameEng>
            <publiclyVisible>false</publiclyVisible>
            <published>true</published>
            <oldId>42</oldId>
            <snippet>true</snippet>
          </source>
          <idValue>10028512</idValue>
          <published>false</published>
          <oldId>29526</oldId>
          <snippet>true</snippet>
        </identifier>
      </identifiers>
      <authorNames>
        <authorName>
          <otype>AuthorName</otype>
          <mtid>78910</mtid>
          <link>/api/authorname/78910</link>
          <label>B Gyenge</label>
          <inspected>false</inspected>
          <familyName>B</familyName>
          <givenName>Gyenge</givenName>
          <published>false</published>
          <snippet>true</snippet>
        </authorName>
        <authorName>
          <otype>AuthorName</otype>
          <mtid>370085</mtid>
          <link>/api/authorname/370085</link>
          <label>Balázs Dr. Gyenge</label>
          <inspected>false</inspected>
          <familyName>Balázs</familyName>
          <givenName>Dr. Gyenge</givenName>
          <published>false</published>
          <snippet>true</snippet>
        </authorName>
        <authorName>
          <otype>AuthorName</otype>
          <mtid>78908</mtid>
          <link>/api/authorname/78908</link>
          <label>Balázs Gyenge</label>
          <inspected>false</inspected>
          <familyName>Balázs</familyName>
          <givenName>Gyenge</givenName>
          <published>false</published>
          <snippet>true</snippet>
        </authorName>
        <authorName>
          <otype>AuthorName</otype>
          <mtid>396051</mtid>
          <link>/api/authorname/396051</link>
          <label>Balázs PhD Dr. Gyenge</label>
          <inspected>false</inspected>
          <familyName>Balázs PhD</familyName>
          <givenName>Dr. Gyenge</givenName>
          <published>false</published>
          <snippet>true</snippet>
        </authorName>
        <authorName>
          <otype>AuthorName</otype>
          <mtid>370084</mtid>
          <link>/api/authorname/370084</link>
          <label>Dr. Gyenge Balázs</label>
          <inspected>false</inspected>
          <familyName>Dr. Gyenge</familyName>
          <givenName>Balázs</givenName>
          <published>false</published>
          <snippet>true</snippet>
        </authorName>
        <authorName>
          <otype>AuthorName</otype>
          <mtid>396050</mtid>
          <link>/api/authorname/396050</link>
          <label>Dr. Gyenge Balázs PhD</label>
          <inspected>false</inspected>
          <familyName>Dr. Gyenge</familyName>
          <givenName>Balázs PhD</givenName>
          <published>false</published>
          <snippet>true</snippet>
        </authorName>
        <authorName>
          <otype>AuthorName</otype>
          <mtid>78909</mtid>
          <link>/api/authorname/78909</link>
          <label>Gyenge B</label>
          <inspected>false</inspected>
          <familyName>Gyenge</familyName>
          <givenName>B</givenName>
          <published>false</published>
          <snippet>true</snippet>
        </authorName>
        <authorName>
          <otype>AuthorName</otype>
          <mtid>78907</mtid>
          <link>/api/authorname/78907</link>
          <label>Gyenge Balázs</label>
          <inspected>false</inspected>
          <familyName>Gyenge</familyName>
          <givenName>Balázs</givenName>
          <published>false</published>
          <snippet>true</snippet>
        </authorName>
      </authorNames>
      <roleTypes>Author</roleTypes>
      <link>/api/author/10013612</link>
      <label>Gyenge Balázs (Marketing)</label><template>&lt;div class=&quot;Author User short-list&quot;&gt; &lt;div&gt;&lt;b&gt;Gyenge Balázs&lt;/b&gt; (Marketing)&lt;/div&gt; &lt;div&gt;[ Szerző:&lt;b&gt;10013612&lt;/b&gt; ]  &lt;/div&gt; &lt;div&gt;2010.03.07. 00:00 | Nyilvános | Belépés engedélyezve | Email cím jóváhagyva &lt;/div&gt; &lt;div class=&quot;publications&quot;&gt; &lt;a target=&quot;_blank&quot; href=&quot;/api/publication?cond=authors;eq;10013612&amp;cond=core;eq;true&amp;sort=publishedYear,desc&amp;sort=firstAuthor&quot;&gt;Közleményjegyzék&lt;/a&gt; &lt;/div&gt; &lt;/div&gt;</template><template2>&lt;div class=&quot;Author User long-list&quot;&gt; &lt;div&gt; &lt;b&gt;Gyenge Balázs&lt;/b&gt; (Marketing)  &lt;/div&gt; &lt;div&gt; [ Szerző:&lt;b&gt;10013612&lt;/b&gt; ]  &lt;/div&gt; &lt;div&gt;2010.03.07. 00:00 | Nyilvános | Belépés engedélyezve | Email cím jóváhagyva &lt;/div&gt; &lt;div class=&quot;degree&quot;&gt;PhD 2009&lt;/div&gt; &lt;div class=&quot;affiliation invalidTimeLimited &quot;&gt; Marketing Intézet &lt;span title=&quot;Szent István Egyetem&quot;&gt;SZIE&lt;/span&gt; / &lt;span title=&quot;Gazdaság- és Társadalomtudományi Kar&quot;&gt;GTK&lt;/span&gt; [2000-2013] sz: - 2013-12-31 &lt;/div&gt; &lt;div class=&quot;affiliation invalidTimeLimited &quot;&gt; Agrárlogisztika, Kereskedelem és Marketing Tanszék &lt;span title=&quot;Magyar Agrár- és Élettudományi Egyetem&quot;&gt;MATE&lt;/span&gt; / &lt;span title=&quot;Agrár- és Élelmiszergazdasági Intézet&quot;&gt;AGI&lt;/span&gt; [2021-2026] sz: 2021-11-01 - 2022-08-17 &lt;/div&gt; &lt;div class=&quot;affiliation invalidTimeLimited &quot;&gt; Marketing és Kereskedelmi Tanszék &lt;span title=&quot;Magyar Agrár- és Élettudományi Egyetem&quot;&gt;MATE&lt;/span&gt; / &lt;span title=&quot;Gazdaságtudományi Intézet&quot;&gt;GTI&lt;/span&gt; [2021-2021] sz: 2021-02-01 - 2021-10-31 &lt;/div&gt; &lt;div class=&quot;affiliation invalidTimeLimited &quot;&gt; Ellátásilánc-menedzsment, Marketing és Turizmus Intézet &lt;span title=&quot;Szent István Egyetem&quot;&gt;SZIE&lt;/span&gt; / &lt;span title=&quot;Gazdaság- és Társadalomtudományi Kar&quot;&gt;GTK&lt;/span&gt; [2020-2021] sz: 2020-02-01 - 2021-01-31 &lt;/div&gt; &lt;div class=&quot;affiliation invalidTimeLimited &quot;&gt; Üzleti Tudományok Intézete &lt;span title=&quot;Szent István Egyetem&quot;&gt;SZIE&lt;/span&gt; / &lt;span title=&quot;Gazdaság- és Társadalomtudományi Kar&quot;&gt;GTK&lt;/span&gt; [2014-2019] sz: 2016-01-14 - 2019-12-31 &lt;/div&gt; &lt;div class=&quot;affiliation &quot;&gt; Wekerle Sándor Üzleti Főiskola [2005-] sz: 2022-09-01 - &lt;/div&gt; &lt;div class=&quot;affiliation &quot;&gt; Marketing, Menedzsment és Módszertani Intézet &lt;span title=&quot;Óbudai Egyetem&quot;&gt;ÓE&lt;/span&gt; / &lt;span title=&quot;Keleti Károly Gazdasági Kar&quot;&gt;KGK&lt;/span&gt; [2024-] sz: 2025 - &lt;/div&gt; &lt;div class=&quot;publications&quot;&gt; &lt;a target=&quot;_blank&quot; href=&quot;/api/publication?cond=authors;eq;10013612&amp;cond=core;eq;true&amp;sort=publishedYear,desc&amp;sort=firstAuthor&quot;&gt;Közleményjegyzék&lt;/a&gt; &lt;/div&gt; &lt;/div&gt;</template2>
    </author>
  </content>
</myciteResult>
